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How to Ruin Your Weed with a Paper Bag

How to Ruin Your Weed with a Paper Bag

oregon cannabis, colorado cannabis and oklahoma cannabis

People have some whacky ways for curing cannabis, but a paper bag ain’t the way to do it!

When it comes to cannabis, there’s a lot that Chip Baker and Justin Jones can agree on. But when it comes to curing your cannabis in a brown paper bag, the two are at odds.

To Chip, it’s a figment of the past that’s best left there, and age old drying technique before the days of plastic bags and bins. For Justin, it’s a quick and easy way to finish out the drying process that works for him.

The paper bag dry method

Before the days of turkey bags and metal storage bins it was common for growers to dry their flower in brown paper bags. They keep light out and they’re discreet, but that’s about it. The problem with paper bags is that they absorb moisture.

If your flower is sitting in a paper bag, over time the bag will suck the moisture out of your plants. Left too long, your flowers will dry out too much and the bag can instill a strange flavor. But Justin has a technique that he insists works just fine.

Justin puts his flower in a brown paper bag that is extremely dry, so there is no moisture already present. Then with a dehumidifier or fan nearby he can keep the paper bag dry as it absorbs moisture from the plant. After 12 hours doing this process, Justin insists that his flower comes out perfectly dry.

Those days are gone

In Chip’s mind the days of needing to use a brown paper bag are gone. With the advent of Turkey Bags, plastic bins with liners and plain old traditional hang-drying in commercial facilities, not only have brown paper bags become unnecessary, they have become irrelevant.

Legalization has given cultivators access to better technology for harvesting, drying and curing their cannabis to the point where using brown paper bags or cardboard boxes is a figment of the past.

This week’s episode

This week on The Real Dirt, Justin Jones returns to talk about why he likes the paper bag method, how the cannabis industry has evolved and matured in Oregon, how it compares to Colorado and Oklahoma and more!

Roll up a nice hemp/cannabis blend and puff away while you enjoy another great episode of The Real Dirt with Chip Baker!

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Transcript

 

Chip: Once again, you have reached The Real Dirt podcast. Thank you for joining me today. On today’s real dirt, I once again have my good buddy Justin Jones. We just got so much stuff to talk about. And honestly, conversations with Justin was really how I developed the idea of The Real Dirt podcast, because I have such interesting conversations with my friends within the industry. Now I wanted to share those with you, and today we have Justin on the line again. Justin, are you there?

 

Justin: Hey how you doing, Chip?

 

Chip: Oh man, doing good, bro. Feeling good. What’s going on over there on the West Coast?

 

Justin: I’m just transferring some sherbadough here from a ziplock bag into a brown paper grocery bag. And I just want to know, how many guys out there and gals how many people, cannabis growers, know anything about the old brown paper grocery bag?

 

Chip: Oh, I’m moaning, dude. I am moaning over here. I can’t believe you’re telling me you’re putting your fine buds into a paper bag. Oh my god.

 

Justin: Man.

 

Chip: What, why are you ruining your weed? Why are you doing this?

 

Justin: No, man. No, no, no, this is a good thing. This is what you want, it’s good for it.

 

Chip: It’s good for your weed to taste like cardboard?

 

Justin: I don’t know. I don’t know if that’s what it does.

 

Chip: Man, you put your wet weed in a – or dry weed – in a brown paper bag, and it sucks up all of that moisture that’s inside that paper bag before it releases any outs.

 

Justin: But you got to have a dry paper bag. You can’t start with a moist bag, bud.

 

Chip: Oh okay, so you’re telling me it’s all in technique?

 

Justin: Yeah.

 

Chip: Well, let me hear it. Let me hear your technique on how you don’t ruin your weed by putting it into a paper bag.

 

Justin: Well, I don’t put it in there for that long. And you got to know whether you’re rolling the top down all the way, or if you’re just kind of crumpling it up a little bit at the top, or whether you’re leaving it just open.

 

Chip: Okay. Alright, alright. You’re gonna have to start at the beginning. Start at the beginning. Tell me what you’re doing again.

 

Justin: It’s something that the old school probably guys that are older than us smoked, it’s a way that you can – 

 

Chip: Before they had plastic bags, all they had  – 

 

Justin: Before all those plastic bags, you had paper bags, because you could use the paper bag to just kind of shift that lot in a slow way when you’re at the end of your dry and cure, and you’ve done your hang. And now you’re doing your seal and burp, and you just got to get that last little, make it perfect. You could use the brown paper bag, you know? And you got to look at other industries too. I mean, the people store seeds in paper bags, people store other thing, because it does have a little bit of a –

 

Chip: Breeze.

 

Justin: If you have any takes, breeding with the moisture. And so you know yeah, you don’t want to push your, a wet cell paper bag moisture into your bud, but I would say it’s a way to kind of temper it, right at the end a little bit. If you need to, you don’t always need to.

 

Chip: Man, I have seen so many people ruin weed by putting it in a cardboard box or in a paper bag.

 

Justin: Well, why do they put it in there for?

 

Chip: The same, they’re trying to do the same thing you’re doing. Hey, they got their weed almost dry, and they cut them down and put them in a paper bag to like, finish them out, right? Or cure them in a box. And I believe a lot of this came from early 2000s Cannabis Cup, where that’s what Arion of Greenhouse said that they did, is they cured their weed for months in a cardboard box, right?

 

Justin: Would you think there’s actually a certain taste or flavor that gets put in there?

 

Chip: Absolutely. Oh absolutely. It is – alright, so here’s the thing. And you kind of said it earlier about you have to have a dry paper bag, right? Well, it is a little more than that. If you have a dry paper bag, if you’re in Colorado, if you’re in California, if you’re in the desert –

 

Justin: Oh yeah, wait a minute, hold on. 

 

Chip: You’ve got a dry paper bag.

 

Justin: I got a dry paper bag in a small closet that’s got a dehume pounding on the other side of the closet too. So –

 

Chip: You got a dry paper bag?

 

Justin: Or I’ll blow a fan, right? If you point a fan right at the side of the paper bag, what you’re trying to do is get some movement, but not too much. And get a little bit of that wet in there, but not too much.

 

Chip: You’re trying to control the dry, so that it doesn’t dry so fast, because you don’t need, you don’t have the best drying room.

 

Justin: Right.

 

Chip: That’s where the paper bag really started as and became, is if you didn’t have enough or the best dry room, you’d hang your plants. And so they, because they won’t at some point in many – unless you have a proper dry room, they’ll never dry. 

 

Justin: Right.

 

Chip: Right? On the coast of California, Oregon, Washington throughout the southeast, you can hang weed up in your house, and it will never dry in your closet. 

 

Justin: Here in Oregon, I struggle with that. And you know, coming from Colorado where you have a hard time not over drying, here you just I mean, most of the time here, your relative humidity is 50 to 60%, which is kind of where you want your stored, finished dry material to kind of, I don’t know.

 

Chip: End up.

 

Justin: Right. Right, right yeah. And so it just is like, you’re fighting the moisture, the over moisture and those sort of things all the time on the west coast, for sure. Especially coming into this time of the year here, where it’s gonna rain three or four days a week, and you’re just always gonna have that moisture in the air.

 

Chip: So yeah, I mean home growers and commercial growers would take their buds down, put them in paper bags, and it would allow them to control the dry rate. They’d increase the heat, or the moisture would be sucked out of the paper bag until they, it would help them dry.

 

Justin: It’s easier, it makes, it gives them a wider landing pad on not fucking it up, right? And so instead of being like, “Oh, if I miss the wind,” if you’re not doing that, you may be, you missed your perfect window by a couple of hours. Maybe this gives you a day of a window to get back to it, to get it fueled up.

 

Chip: So here’s the folly, is because you’re in these wet areas, those cardboard bags and the cardboard boxes, they’re sucking out moisture.

 

Justin: Oh yeah, you can feel it.

 

Chip: Right, yeah, they suck up moisture. So one, you got to get those dry, you have to get all the moisture out of them to dry. So you have to put, get a dehumidifier or heater, right? That’s going to dry out these boxes and get all that moisture out of there, right? Because if they leave the moisture in there, and then put your weed in there, as your weed dries, it’ll suck the moisture out of the bag. 

 

Justin: You’re going the wrong direction, you have to have – yeah. The box of the bag’s got to be drier than your cannabis and you can only leave it in there for a certain amount of time. And you should, if it’s doing its job, the bag or the box should be super brittle dry. And then you put your material in there, and let’s say after 12 hours, you come back. You should be able to feel the difference in the paper, and then get it out of there. 

 

Chip: So you’re not going in the wrong direction. 

 

Justin: It’s the technique. 

 

Chip: Now your bud’s gonna suck it back up. I’ve used the paper bags like, so, so many times. I’ve had, years and years ago.

 

Justin: Well, it’s about, it’s all about reusing, you know? We try to recycle and recycling is good. But reusing is even better than recycling. And at the end of the day, I think cannabis guys are great at reusing those thin metal hangers from the dry cleaner? The dry cleaner hangers, you know? Those are real popular for hanging new branches, right? And so, there’s a way to, ‘cause those hangers suck. You get them from the dry cleaner, and then you don’t really use them to hang your shirts back up later, right? So they get kind of built up, so those are good. And then the brown paper bags, got to have them.

 

Chip: I’m definitely not a brown paper bags fan. I do, however, like to take the brown paper bag, fold the top over one time, maybe one inch or two inch fold and then insert a turkey bag. And then hold the turkey bag up, right? And as you’re going through your cannabis you can just put it right inside to a standing up bag, you know?

 

Justin: I like that.

 

Chip: Yeah, totally.

 

Justin: So, it’s a stand, it’s a turkey bag stand.

 

Chip: It’s a turkey bag stand.

 

Justin: Turkey or goose bags?

 

Chip: All depends on what you’re doing, man. Here in Oklahoma, we sell cannabis out by the gram. Meaning, that we sell it to an extractor by the volume. So we’ll have a volume and it’ll be like, 4,382 grams, right? That’s not quite 10 pounds, but we just, we’ll bag them up in a goose bag like that. 

 

Justin: In those large goose bags. Yeah.

 

Chip: And just get as much as we can, specifically with trim. When we do that with trim, right? And we try to get at least a thousand grams in one container. But it’s going to the extractor, they don’t care. They check it into their system by the gram as well.

 

Justin: You’re not trying to sell some of the, a perfect one pound?

 

Chip: I’m absolutely not. And, we try to go in 500 and 1,000 increments, just to make all the math easy.

 

Justin: Less brain damage.

 

Chip: Yeah, exactly, less brain damage. And I would use a larger container and I’ve been told, and I am we’re going to start the stock these bin containers, the bin bags. So they have a large turkey bag style that goes into the thirty gallon Rubbermaid bin now.

 

Justin: Nice.

 

Chip: Right? Yeah, totally. So I think we’re going to push towards that, and try to even get more cannabis in, right? Into one bag. Because man, it’s one bag, one label. Here in Oklahoma, 10 pounds is a batch. We’re not –

 

Justin: You guys got rules in Oklahoma now for that stuff? 

 

Chip: Yeah dude, there’s all kinds of rules here. Yeah, Oklahoma is really – 

 

Justin: Yeah, we knew it was coming. It was wild west there at the beginning.

 

Chip: Oh, at the very beginning, it was like, you can show up and in 30 days be doing whatever the fuck you want. And that changed, that changed to you can just show up in 30 days, apply for whatever you want. And then that changed to you can show up in 30 days, apply for whatever you want, and then depending on your local municipality, it might take one day to four months for you to get into any type of business, or get in to have a building plan passed or anything like that. And now, we’ve just –

 

Justin: Now you’ve got residency, two years?

 

Chip: Two years residency here. If you’re interested in coming to Oklahoma, you can only be an investor for 25% now. If outside residents of the state of Oklahoma, they have a 25% stake max for two years. And then, there’s a lawsuit I hear that they’re trying to lift that. Who knows if that’s going to maintain other states it has maintained?

 

Justin: We have a chain in Colorado, we spent years fixing those laws. Because they were very restrictive, and once all the money inside of Colorado ran out as far as investment money and that sort of thing, then you had to be like, “I gotta go outside of the state.” So I first started that you could get a, you could get an out, you could get a loan. And the loan could be guaranteed, like a convertible into ownership is that. So you get a loan from a guy from another state that says that could turn into ownership if that person moved to Colorado, lived there for two years, became a resident, then they could like, convert. So that you could do a loan that was convertible, if these other things happened. And then after that – 

 

Chip: That’s a convertible loan.

 

Justin: Right. And then after that, it became you could just have out of state ownership. And then now it’s, in Colorado, the public, pub coast are circling and making moves, because now you can have 49% ownership can be a publicly traded company. So, it was always that they wanted to be able to just go, background check, deep, deep dive on every single owner. So having a publicly traded company that could have thousands or tens of thousands of stockholders, right? Didn’t work. So now, so they fixed a lot of that. And so now, you’re seeng companies in Colorado start to go public, or go that direction. So Colorado’s now available for the multistate operator, the MSO. But we were really talking about Oklahoma moving forward and the regulations, and so you guys are now using the Franwell Metrc tracking system?

 

Chip: That is not in place yet, but it will be.

 

Justin: They’d said they’re going, so they’ve contracted.

 

Chip: Mhm, they’ve contracted. They say it’s going to be six months before they get it in place, who knows? 

 

Justin: Sure.

 

Chip: Right?

 

Justin: Yeah, well, that’s good. And what I like about that, and be it what it is, Metrc really is tracking probably 90% of the legal cannabis, and as we move forward towards a national legalization effort, having one company that’s kind of got most of that in line, it should be good down the road. That we hopefully in the next decade start to integrate the entire country into –

 

Chip: Yeah, well Metrc’s – 

 

Justin: Legalize cannabis.

 

Chip: Metrc definitely steps it up. It’s costly to scale Metrc, it’s difficult to scale it. So maybe some of the people who were, got tons and tons of square feet, and lots of plant numbers, they may change their operations.

 

Justin: There’s new companies coming in that are going to make it, they’re going to take and give you a user interface for your company that really works for you. And then behind the scenes, it plugs everything in the Metrc the way it’s supposed to. And so, Metrc is very clumsy, and it’s very designed towards the applications that the states want to use it for, for tracking the inventory, for tracking taxes, and these sorts of things. And yeah, there’s things that they thought were, would be great for the license ease on the user end, but they’re still real clumsy, and that hasn’t been their focus. So there’s some definitely some other companies that can overlay, and they’re trying. Nobody’s really knocked it out of the park yet, but I think that’s coming. 

 

Chip: It is coming. And it is easier, you can print your own tags now. The technology’s changing. It also makes monitoring, enforcement and regulation, the local government here easier, right? And it will drive more of that, because now they can go into a field that is all RFID, they can immediately get all the data of all the plants in it, you know? They can immediately like, follow that all the way from seed to sale in your operation that will make people tighten up their operations, their business models, account for everything. I mean, I tell you, I hope they haven’t made all the rules, because I hope they don’t make us weigh that shit, wet, dry, stem weight, bud weight. I hope we could skip all that. I know you got, I know Colorado has, I mean it is, that’s not just a Colorado thing.

 

Justin: No, it really, tracking the waste, tracking all that plant material is kind of the foundations of the early legalization, and it really hasn’t changed. And it’s really if you look at other industries, people are doing that on multiple levels. So, you just, when you’re trimming a plant down, just stick it all in this bin, the leaves go in that bin, the bud goes that way, weight it wet, we weigh it, we weigh it wet before we weigh it dry after you get all those markers all the way through.

 

Chip: Yeah, I mean, in all of my business, we monitor all of our waste, right? Our waste stream really does say a bunch about what you’re doing in business. And for instance, at Growers Coco, my soil manufacturing plant, we monitor all of the coco dust that’s wasted, we calculate all of the inputs into what all the outputs are, we’re always looking at our trash stream, our plastic, our wood stream going outside the business. Because the fact of the matter is, if you have a lot of bags that are torn in production, that shows up in your trash. And that means that there’s something wrong with your machine, or my employees, or the material where the bags are getting ripped and used inappropriately, right? Are not used inappropriately, thrown away. And each one of those bags cost us 40 cents, or something like that.

 

Justin: Well, it adds up. Yeah.

 

Chip: Oh, it adds up, man. And then you, also on the waste stream, you get to calculate how many pallets of material that you’ve gone through. So it is important in that business, that manufacturing business to track it for sure.

 

Justin: Well, that’s really what we’re doing with cannabis now that you can see the flow. It’s all manufacturing, you know? It’s agriculturally based, growing, processing, packaging, manufacturing, all the way down to get those consumer items.

 

Chip: Now, at some point though, it’s over regulated, right? It’s something I mean, from in my view, cannabis is harmless, right? Until you turn it into an extract. And at that point, it becomes like, I’ll call it dangerous, right? Because if anyone consumed or a child consumed a chunk of extract, a gram of extract, they would be fucked up, right? And they’re not going to die, but it would definitely be a, considered a poisoning, an overdose, right? They’re not going to die, but like, you know –

 

Justin: Yeah, you don’t want to do that to your kids.

 

Chip: You don’t want to do that to your kid, or to yourself, or to anybody. And like that’s to me where it becomes dangerous, and it should be regulated in some way.

 

Justin: Well, that’s why the regulations, well and that’s why you’ll see 10 milligram doses of edibles and not a hundred milligrams. 

 

Chip: Yeah, I don’t believe here in Oklahoma there’s a limit, currently.

 

Justin: There will be, there will. It’s five here in Oregon, 10 to 5 milligrams a serving, 50 in a bottle or a pack max. In Colorado, it’s 10 per serving, 100 in a pack, you know? One item is 100 milligrams, 10 pieces of whatever edible, or however that looks. Your Dixie Elixirs you talked about in one of our previous chats, they’ll have measuring guides on the model, or even sometimes they’ll come with a little cap, like your [inaudible 21:01] bottle has your little one ounce measure cap. Yeah, that’s how [inaudible 21:05]. So the tracking’s overly done, but that’s because we’re still operating under these, the guys that the feds aren’t going to do anything to you, if you’re operating legally in your state. And so I think that the tracking system is there, because it’s been there since day one of Colorado rack, the tracking systems are what’s helping protect the industry from the feds saying, “Hey, we’re going to take these guys out.” So, as legalization happens nationally, maybe some of these, some of these things will become less burdensome. That’s not happening anytime in the future. So you just have to get used to it, you just have to spend the money on that end of the business, and compliance, and inventory tracking and do it right. 

 

Chip: Yeah, man. And it is exciting to see it blossom here in Oklahoma, it’s a great place to be. The people are just incredibly nice for sure. It’s inexpensive to relatively speaking, to California or to Colorado, to set up an operation. But the real reason we’re here is the opportunity to help other cannabis farmers to cultivate OKC. And through our research at our cannabis farm, really figure out how cannabis grows best in Oklahoma, indoor or outdoor, greenhouse, the best type of products to use, how the season works, like, it’s really just this huge R&D effort on our part.

 

Justin: That’s what sets you guys aside from some of the other companies out there that are selling nutrients, or equipment, or dirt, or whatever, is that you guys are actually practicing, and have been the whole time. You’re in it, you’re in the same side of things so –

 

Chip: We want to get better, we want to help other people do it better. We want to overgrow the current stigma of cannabis, and that’s what we’re doing at Cultivate OKC, Bakers Medical, Growers Coco, at our farm here in Oklahoma. I mean, man, this place has been, this was a really great spot. I mean, Oregon was in a similar manner years ago, and Oregon had a boom and bust. I mean – 

 

Justin: It’s all balanced out here now.

 

Chip: Oklahoma is going to do a similar thing. Hey, give me the timeline, because Oklahoma will boom and bust due to the open regulations. And then the regulations and just the market environment, it’ll make it change. 

 

Justin: Yes, eventually. 

 

Chip: Right, eventually.

 

Justin: And how fast it happens. Here in Oregon, they’ve had to remove us to marijuana [inaudible 23:56] –

 

Chip: Was it medical and then rec? How did it fold out there?

 

Justin: Right. So medical has been around forever. Obviously, there was a great private market scene going back, 40, 50 years now. But medical converted into recreational and here in Oregon, they actually did away with the medical marijuana system from a commercial standpoint. So when all of the medical marijuana stores were forced to convert to recreational marijuana, and give up their medical marijuana licenses, and just sell recreational marijuana. And so, that’s what you see now. There’s still a few handful of just medical only stores here in Oregon, but it’s only really in areas that are banning the recreational sales. So at the end of the day, if you have a medical card which you can still have your medical card in Oregon, and you can still grow your own, and if you have a medical card, you can grow a few more plants that just with your recreational growing rights. But at the end of the day, you can go to the recreational marijuana store with your medical card, and then you pay no taxes, and you can get a higher amount. So instead of one ounce of flower, you can get four ounces of flower at one trip. And instead of four grams of hash, you can get whatever, whatever it is. So they haven’t totally screwed over the medical side. But at the end of the day, people jumped in and it was wide open. And it was really easy to get a license in [inaudible 25:28]  Oregon, and that would have 2015, going into ’16. And then, that’s when the conversion started happening here with Measure 21 and the, it Measure 21 which was the legalization of recreational here. And then they really were able to find out how much cannabis these guys can grow in Oregon and it became a huge overproduction, especially of outdoor. You could get an outdoor rec grow going for pretty cheap out on a farm down in Southern Oregon, and these guys just grew way too much. And that first year –

 

Chip: Best climate in the world. Best climate in the world.

 

Justin: And I think it was 2000, it was fall of ’16 that was going in as there were still a conversion going on, but it was it was going in and I believe that it was like the best growing year ever. It was in the 80s and dry all the way until Halloween. And so it was just a major harvest. So anyways, a lot of guys were only able to get 100 bucks a pound. That’s kind of what it came to for outdoor, and people just started really not doing well. So I think that people started dropping out and then with the hemp thing, in ’19, a lot of cannabis guys grew hemp, smokable hemp instead of ganja, and that cut it down even more on the licensed growers here in Oregon. And now, it’s bounced back out. And if you’re growing indoor, and you’ve got some really good indoor hydroponics type of bud, you can get up to 2500 a pound now wholesale, selling to the stores. I think it’s more in the 17 to 2, and maybe 22. And then maybe there’s a few of the really good name brand grows up here that are that are really great that are getting more, a little bit more with that 2500 premium.

 

Chip: I mean, two years, it’s been.

 

Justin: It’s just now been turning hemp. I’d say five years, four to four years.

 

Chip: So it took four to five years of like, flooded, like, what was the lowest price that cannabis, that quality cannabis got to? Tell me that.

 

Justin: Five to six hundred.

 

Chip: What about that greenhouse cannabis? That major production, the major –

 

Justin: Less than 100, less than 100. ‘Cause we had to start specking out a tier two outdoor grow in Oregon, which is 40,000 square feet of canopy. So that’s an acre of canopy. And basically, if you looked at what it costs you to grow, and for your licenses, and obviously it’s pretty cheap, because you’re just using the sun, natural stuff there. So you’re not like, paying for electricity like you would an indoor thing. These guys were lucky to get 100 bucks a pound and basically pull off 1000 pounds. So you get 1000 pounds of, you could revenue about 100,000 on an acre. 

 

Chip: Grown it like that, it’s fairly inexpensive putting it into a grow, right?

 

Justin: Yeah but I mean, it’s just $100,000 is not a lot of revenue. And especially –

 

Chip: If for just the costing, agree.

 

Justin: Costing, harvesting, it all has to come down at the same time. So you can’t necessarily just one man that. It just doesn’t work. It didn’t work. Now that’s changed. It came back up. Yeah. Well, and they were just trying to call them those oil fields. And nobody really was buying that material for a smokable sort of thing –

 

Chip: Oh man, all of our R&D, that’s what we’ve done with it for sure, man. It’s like –

 

Justin: It’s just going to the extractors.

 

Chip: It’s going to extractors. “Oh, I don’t like that strain. Oh, that didn’t work out. Oh, that takes too long. Oh, that one’s a little sick. Oh,” you know?

 

Justin: It’s different if you’re a vertically integrated company. And so if you have an indoor and an outdoor grow in Southern Oregon, and you have an extractor, and you have a store or two, then it’s fine. Grow the outdoor, because you’re just going to shove that through your extraction mine, and take it to your store, and you’ll eventually get retail for it, right? So, but there were too many independent growers that weren’t vertical also. So all the guys in Oregon that started out vertical and went with the grow in a store, that sort of thing, they’ve all have done well the entire time.

 

Chip: Yeah, right. Absolutely. Oh, man, you know, it’s business dude. Those same years in the hydro industry were a lean eight years for us. And I would say, it was about three years. ‘Cause it hit, well one, Oregon and California ruled the cannabis industry, regardless if you’re independent in your state, like their numbers and their volume like, really has a lot to do with what’s going on the rest of the country. I so

 

Justin: Oh yeah.

 

Chip: But in Colorado, it kind of hit peak about the same time, right? But it was more affected in some way, and we seem to like, the flood happened there a season before, and slow up a season before it did out there, too. The numbers started coming up a little bit earlier on, it was a solid three years though, in Colorado.

 

Justin: Yeah, for sure. Well, it just took longer. It took longer. Yeah.

 

Chip: Right.

 

Justin: And it’s a different curve but no, it’s definitely – 

 

Chip: [inaudible 31:00].

 

Justin: You brought up the outdoor. You bought an outdoor, we’re talking production, we’re talking where, who produces for what, so what’s up with all these fires, and what’s going on –

 

Chip: Oh man, everybody [inaudible 31:13].

 

Justin: How’s that going to affect the industry?

 

Chip: Dude, I’m telling you all the ganja from, I’m not saying all, but a shitload of the ganja producing region in the country just got burned.

 

Justin: Even if it didn’t actually get burned down, did it – I just read an article about all the grapes in Sonoma and Napa are going to be unusable this year, because they smell like fire. And so they’re, even if the farm didn’t get burnt on, there was so much smoke for such a large amount of time, it’s still happening.

 

Chip: Yeah, fires aren’t new over there. We lived over there for almost 20 years. And yes, some of it is so smoky that it will not sell and then, people have developed an ability to like, get that smoke out in some way, too. I’m not exactly sure how it’s done. But maybe just with the natural aging process, the smoke goes away. I’m not sure if you can extract it with that smoky flavor. I do know that, I mean, I personally know three different people who’ve lost most of their gardens, or all their gardens, right?

 

Justin: Yeah.

 

Chip: And it is, as far as my listeners and people that I follow on Facebook and Instagram, multiple farmers have lost their gardens and their infrastructure, and it might not come back next year. 

 

Justin: Right. 

 

Chip: Right. So I mean, this is like, last I checked, I’m not sure if you’re in front of the computer, but this is the August complex, right? It’s what they’re calling it now. And they had several different fires that merged together in August. And it was 100,000 acres, right? Like, that is such a huge area, man. I mean, it spans like, from Santa Rosa all the way up to Hayfork and beyond.

 

Justin: I just was looking at a map yesterday and it’s a huge part of the region there for sure.

 

Chip: It’s a huge part, and that’s not the only fire, that’s just the biggest one. There are other fires throughout California, Southern California. And those coastal regions are where the cannabis is produced, a lot of the hill cannabis, so to speak. Now what this won’t affect are the people that are in, I mean for next year anyway, it won’t affect for all those people in the valleys, and in the “ag land.” A lot of those people were pushed out of the forest area, even though man I mean, fire does not care where you are. And the wind starts to blow, and it moves as fast as the wind blows. And I’ve literally watched it travel what looked like 10 miles to me in the matter of moments.

 

Justin: ‘Cause that’s what we just had in Oregon here. And it did affect a lot of the, a bunch of marijuana guys, and hemp guys.

 

Chip: Southern Oregon’s huge, had a huge fire too.

 

Justin: Huge fire, but the one we had up here by Portland was big too, and it caused some problems. And same sort of thing you’re just saying, we had a big windstorm, which normally doesn’t happen until like November, December once it’s rainy. It happened starting the day after Labor Day, and basically there was already a fire going, and it wasn’t that big and then we got these like, hundred mile an hour winds up in the mountains coming down into the valley. And it moved, the one fire moved 20 miles to 12 hours. 

 

Chip: Wow.

 

Justin: Yeah. So –

 

Chip: Man, that was just big.

 

Justin: I’m concerned about that even just the size of some hemp fields and they look fine, but you just, I didn’t get, I don’t know what’s going to happen. It was so smoky here, and the air quality was like, as bad as it can get, you don’t even want to be outside. So, what did that do to the outdoor cannabis plants, hemp or whatever the, you know. We know them to be a sponge, we know them to be bioremediators of some level. So is the, are those plants going to be infected, or toxic, or have heavy metals, or some other thing from being smoked out for about seven or eight days here in Oregon? So even if you weren’t close to the fire and didn’t get hit that way, you lost sunlight production really because there was this weird sepia filter going on for the last eight days. And all the plants just stopped growing. Yeah, all the plants just sort of stopped growing, everything, like, everything stopped growing. 

 

Chip: [inaudible 36:10] max CO2.

 

Justin: Yeah. So, it’ll be interesting to see what that just did to these plants. And maybe they got cleaned up. Because that went away and the weather’s been good. And they’ve had some good, maybe they were able to well still –

 

Chip: Well if there’s enough time, if there’s enough time before harvest, the plants outgrow it.

 

Justin: Sure.

 

Chip: Right? And, and but if you’re harvesting right at –

 

Justin: It’s different if it got rained out on you. Right. 

 

Chip: If you’re harvesting right at the smoke, right? Like, if the fire is at your house, if you’re under that sepia layer we’re talking about, and it is the harvest season, you’re going to be the most affected, unfortunately. And maybe you’ve got some technique or something that we’d love to hear about here on The Real Dirt, let us know. Man, that’s just is hard. When it’s just smoke, and you’re harvesting your weed.

 

Justin: Yeah.

 

Chip: Oh, I’ve been there, man. 

 

Justin: You guys didn’t have any fire problems in Oklahoma right?

 

Chip: Fire season comes like fall and winter for us. That’s the dry season.

 

Justin: Yeah.

 

Chip: That’s because – but last year, there was some fires and fires happened here. They put up fire warnings, do not burn warnings. It’s windy, lots of grassland, it’s dry. The trees are small, comparatively. 

 

Justin: Definitely sounds like there’ll be a shortage of, there’s gonna be some sort of shortage for the suppliers. 

 

Chip: It is going to affect the demand. And it was already, demand was already up. So, demand is not going anywhere. It’s going to keep going up, just prediction. And supply, man, we just lost a huge chunk of the supply. And I mean, I’ll tell you, Oklahoma didn’t have the best outdoor growing year this year. If you were trying to pull before October, it was rough. It was humid and rainy throughout the state. Colorado, they had that early freeze this year. 

 

Justin: Oh, yeah. 

 

Chip: So their outdoor, their outdoor, like, it was diminished by that. Sure, some people have survived and a chunk of people lost out over that. On the East Coast, it was also a little bit more humid and wet, more hurricanes came through this year than any year before. So I think the overall outdoor production for 2020 is gonna be low. Combined with COVID, with all the new farms not being able to get the supplies, the materials, the people, the employees out to the garden, this is a really great year to be involved in cannabis. I predict that the price will initially dip as outdoor, what is comes into place, and everybody floods the market. And then between December and January, most of that will have run through the marketplace. And then the price will increase. Currently here in Oklahoma, there’s indoor weed between $3 and $3600. 

 

Justin: Yep. 

 

Chip: Right? Wholesale. This is of a similar nature in California. In Colorado, it’s cheaper, but  2800 bucks, $2600, that’s all going to go up next year, right? The wholesale price of weed is gonna go up. Fortunately for you listeners and consumers out there, generally the end user price doesn’t go up terrible. No, you guys are gonna, you guys are going to continue to pay $10 to $20 a gram, $40 to $60 and eight, right? And that’s been going on since 1996.

 

Justin: Yes, it has. Well, that’s good. Yeah, the consumer price is, well, and they might go up a little bit. Or you might see the higher end cannabis become a little bit more expensive, and maybe the quality of the lower priced stuff is not quite the same, right? You see a little gap, a bigger gap there.

 

Chip: Yeah, absolutely, man. It’s a good year to be in it. I’m glad I am. Things are good. We’ve had a better year than ever at my grow stores and with Growers Coco fiber.  More people than ever are growing cannabis.

 

Justin: When’s Oklahoma going recreational?

 

Chip: Oklahoma.

 

Justin: Yeah, when’s that going out? 

 

Chip: I just said some Chip’s predictions, okay, here’s the other, here’s more of Chip’s predictions. I think sometime next year, it’ll be introduced into legislation. I think it’ll be a legislative movement here. If it’s 2021, and they’re just gonna push it over to recreational 2022. Maybe –

 

Justin: Right. No vote, no public vote?

 

Chip: No. 

 

Justin: Just go to dispute the laws downtown, and get it, and then pass it?

 

Chip: Yeah, I think that’s what gonna happen.

 

Justin: We’re gonna see more of that as the country goes that way, it doesn’t necessarily gonna have to go to a big statewide vote. And in which, if they feel like everybody is good with it, and you trust your local congressperson and representatives to do, then it works.

 

Chip: Yeah, absolutely. Maybe it moves to 2023, if it has to be a voter sponsored initiative here, that might occur. But as far as yeah, recreate or adult use I would prefer to call it, I’m [inaudible 41:46] for 2022. 2022! Yeah, I mean, who knows? Who knows what’s gonna happen with the economy and the recession and, and everything. It’s incredible how like, because we’ve kept all of our spending and whatnot, internal, and everybody’s just like, sitting at home, and buying stuff online, and saving money, and not doing stuff. And it’s, our economy ain’t so bad right now. I mean, the stock market’s holding its own, banking hasn’t crashed, people are still buying houses. I mean, I know there’s a bunch of people out there hurting right now, and I’m sorry to hear it if you are, man. I know it. But like, it’s weird that to me, that just a little bit of stay at home, a little bit of government sponsored cash, has really kept this country floating, man.  I don’t even know what’s going on.

 

Justin: Yeah, well, people definitely are smoking more cannabis. 

 

Chip: Absolutely. ‘Cause unemployed people smoke more weed. That is a 100% a fact. Every time I’ve been unemployed, I’ve smoked more weed. How about you?

 

Justin: Yeah. Oh, for sure. I think that it’s also, if you’re stuck at home, and you’re dealing with this pandemic and everything, it’s a smarter choice. If you’re bored, and you’re not going out. I mean, the thing about alcohol and how social it is, is that maybe you go out two or three times a week, and maybe it’s a happy hour with some work colleagues, or you’re meeting some friends over here, and have a couple beers.

 

Chip: You might say, fuck it. 

 

Justin: Well, people don’t necessarily feel the same about just sitting at home every day chugging three, four beers, bored by yourself. So we’re, because it just the social aspect. So but, sitting at home and packing a bowl, I think it’s more tangible in the situation, in the current situation, right?

 

Chip: Absolutely. Oh, absolutely. And Netflix is like, I mean, weed and Netflix has been the number one way people have billed their time this past six months.

 

Justin: That I mean, I gotta admit, I got my kids the Nintendo Switch, and I found some games that I enjoy on there that are kind of fun. I didn’t see myself playing Super Mario Brothers at my age, but hey, it’s something you can catch a buzz, sit there and do that for 20 or 30 minutes. I mean, I don’t, I’m not promoting gaming as a full time job or anything, but you got to find some different home enjoyment. And people have been putting time and effort into their home gardens, and hopefully people have been, grew some extra, grew some cannabis plants at home if it’s legal in your state, just because you spent less time running around town and doing stuff away from the home front this year, and I think next year will be similar so.

 

Chip: Absolutely. I think people are going to stay at home more. I think that people are going to grow their own at home more. I think that throughout the country now, it’s legal to grow your own, and accepted to grow your own even if it might not be legal where you are. That people are going to sit home, man. They’re going to grow some weed, the amount of weed that enters the marketplace isn’t going to be, isn’t going to meet the demand. We’re not gonna have an oversaturation. I could be wrong, but that’s my prediction. There’s gonna be a lot of first time weed growers this year because of this, right? 

 

Justin: Well, it’s been good catching up here.

 

Chip: Yeah man.

 

Justin:   Some different topics, and jumping around a little bit but –

 

Chip: Once again – 

 

Justin: Hopefully, you can turn this into a good a good podcast.

 

Chip: How we’re just throwing it all out there these days, Justin.

 

Justin: I know. Hey, you know –

 

Chip: [inaudible 45:47] The Real Dirt is we just throw it out. 

 

Justin: We need to do an episode, we did it years ago where we were, we just prank called a bunch of people and did like, a 10 minute check-ins.

 

Chip: We should prank, we should do Justin, Chip and Justin prank call. Okay, we’ll schedule that one up next up.

 

Justin: Yeah, let’s do that again. That was fun, just check in with a bunch of people. But otherwise, it’s harvest time here in Oregon. The hemp plants are coming down, we’re here, we’ve had decent weather after all that smoke. But we got a rainy weekend going on now, and then a little bit more dryness coming, and so people are scrambling. I got a call the other day, and somebody needed help harvesting 50 acres of hemp so, it’s going down. And we’ll see, we’ll know here in the next six weeks how it all ends, I suppose.

 

Chip: Well thanks for the call again, Justin. Thanks for joining us on The Real Dirt. 

 

Justin: Always a pleasure. 

 

Chip: And thank you for listening. This has been The Real Dirt podcast with Chip Baker and Justin Jones. If you enjoyed this episode, you can download others at iTunes and Spotify. We’re The Real Dirt podcast. Please, please, please subscribe. Hey man, thanks for joining me. You guys have a great rest of your day. Later.

Revolutionizing Cannabis in Michigan

Revolutionizing Cannabis in Michigan

cannabis in Michigan is legal and growing

Six Labs isn’t just another cannabis cultivator. They’re aiming to be the next generation of cannabis.

Joe Ori knew coming into cannabis in Michigan with no industry background was going to be difficult. He couldn’t just open up a shop with his name and get attention, he had to come up with a way to differentiate his business from others.

So he created Six Labs.

Joe and five other partners created Six Labs not to just participate in the booming cannabis industry in Michigan, but to bring the industry into the next generation. Six Lab’s business model was designed specifically to address the problems in the cannabis industry and to find solutions.

Craft Cannabis in Michigan

From the quality of their products to the transparency they give to consumers regarding their processes, Six Labs stands above the competition where transparency isn’t necessarily a requirement.

In this week’s episode of The Real Dirt with Chip Baker, Chip talks with Joe about how he got into the cannabis industry and started Six Labs, the problems they aim to solve in Michigan and across the country, and what states are doing to hold themselves back from success in the industry.

Learn more about Six Labs

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Get great deals on grow gear

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Transcript

Chip: Welcome to another episode of The Real Dirt with Chip Baker. On today’s dirt, we have Joe Ori. He is founder of a cultivation facility in Michigan, Six Labs. Hey Joe, how’s it going?

 

Joe: Hi, Chip. Thanks for having me.

 

Chip: Oh, man, you’re currently speaking to me in my new podcast studio, we’re under construction. So listeners, forgive the poor sound quality. We’re fixing to turn this back into an awesome state of the art podcast facility to bring all of the great people like Joe and others to you. If you haven’t listened to any other Real Dirts, if this is your first one, please go to iTunes and Spotify and subscribe  The Real Dirt podcast. Man, I was really excited when you contacted us about chatting because you know, you’re an entrepreneur. My favorite subject is business. No matter if we’re talking sugarcane, or pecans, or ganja, my favorite subject. You’re in one of the hottest states right now, Michigan. Can you tell me a little bit about what’s going on in Michigan?

 

Joe: I don’t know, you know Chip, how much background you or your audience knows about it. But when we say that, we tell our investors that Michigan is a new market, they all kind of do their own research and say, “Well, it’s not really new.” They did have a medical program back in 2008, 2009, that was wrought with problems. It basically became a legalized black market, if you will. And so back in on 2016, 2017, the state looked at what they had and said, “We’ve got to revamp this thing.” And they rewrote the laws, and modernized them, if you will. I mean, it’s kind of crazy to call anything in the cannabis world “modernizing,” because it’s all relatively new. But they rewrote the laws, and opened it up to real businesses coming in. And so, when you said I’m a  founder, I’m a co-founder. I have five partners. And we saw an incredible opportunity to meet and have a substantial footprint in the state of Michigan. So it’s a relatively new market, when you look at it in perspective, and then we have a substantial lack of supply of pretty much every product. Very recently, the caregivers who were the effectively the market back in 2008, 2009, and up until 2016, 2017, were recently taken offline relative to certain products and their ability to sell to dispensary. So now there is an incredible lack of supply, and the prices are extremely, extremely high at the cultivation level, and they’re anticipated to be that way for a while. And obviously, the Coronavirus didn’t help some of the newly minted companies meaning ones that came online before us, or were planning to come online. Because construction stopped and everybody’s kind of halted. So, Michigan is going to have a pretty solid market for a few years, and then we’ll see which, what happens. You know, we’re trying to force the state to avoid the problems that Oregon ran into. And in Colorado with an oversupply of growers, and I think I know a little bit about you. I think you guys are in Oklahoma, and I’m very well aware of what you guys got going on there. I have a very good friend of mine who’s just started a company in Oklahoma. And you guys got thousands and thousands or whatever, six, 7000 licensed growers, and in all different sizes, I know that. But you know, that’s kind of the thing. Every state’s different. You don’t know what again, it’s like a box of chocolates.

 

Chip: Yeah. Oh, yeah. Michigan’s hot for a bunch of reasons. One, it has a historic cannabis presence. Historically, people have grown and consumed vast amounts of cannabis in Michigan, right? 

 

Joe: Yeah. 

 

Chip: There’s growers, and there’s growers in underground networks. And in states like that, they blossom a little bit differently than states that don’t have a cultural connection to cannabis. Ann Arbor and Detroit were huge hub spots for cannabis and hashish for 50 years.

 

Joe: Oh, yeah. I mean, there’s no shortage of people who are using and have been using for years and are fans of the of the product. Obviously, strangely enough, there’s quite a few municipalities that still haven’t opted in. I mean, when you look at the map of Michigan, and you start to pinpoint where you might open some retail stores, you’re really kind of limited in the sense that I think [inaudible 4:40] and don’t quote me, but it’s I’m pretty close, I’m sure. Like, I think there’s only about 138 municipalities that have opted in, to actually have retail stores. So you know –

 

Chip: These are counties?

 

Joe: Those are, those would be cities, municipalities. And the crazy thing is Detroit, itself. Detroit proper still hasn’t opted in for recreational cannabis. So you’re talking about a monstrous opportunity, once that does happen. And people are trying to forecast where it’s going to be in the next place it’s going to open, and there’s a lot of lobbying efforts going on. But when you get up in northern Michigan, yes, I do agree with you that there’s an incredible base of people that are fans and supportive of the plant, hopefully going to force the rest of the hands of the state to jump online, but it hasn’t been as easy as you might think.

 

Chip: Oh no, it’s not easy, man. It’s hard, it is absolutely hard. And, where it used to be maybe a little easier, the commercialization of it is definitely difficult.

 

Joe: It’s the craziest part of this business. I mean, we came in, and we said, “Okay.” We’re what we call early, late adapters, right? We didn’t come in in 2008, we don’t have a company that started in Colorado or California. But we said, “Let’s identify what’s wrong with the industry. Let’s identify problems, let’s solve problems.” So once we came together, and the group came together, rather organically. We had, we didn’t pick and parcel, we just were a group of guys who knew each other as through friendship or business. And we ended up having, an attorney myself, we had an accountant, we had a financier, we had a restaurateur who’s master of logistics. And we actually had a builder who oversaw the entire project. And those are the partners that came together. And then we had a younger partner, who is really, really passionate, embedded in the cannabis world. So with those six partners, hence the name Six Labs, we came together. And some people don’t understand the product, some people are really talented in business, and then other people are passionate know the product, but but don’t know how to sell it. So, you have a, we’re basically jelling those those processes together, just to make a, what I believe to be, the next generation cannabis company. Because everything that we do, from the minute that we started our project, has been geared towards solving problems. So we researched and we traveled throughout the country before we even met with the designer for our facility. Aand we said, “Okay, we like these things. These things seem to work, is there anything better in the industry right now?” Then we found all these other things that don’t work, and we went out and tried to solve those. So when we created our facility, we got some people in the state, were looking at us saying, “You guys are never going to make it, you spend too much money.” We could have built our facility for probably 6 million, and we would have had a great facility. We went out organically, raised money with former business associates, friends, family. And we built a $10 million plus facility that we basically said this, Chip. If the federal government gets involved in this in the next few years, and the FDA starts to place regulations, we said this, we don’t know what those regulations are going to be. Okay, we don’t. But we said this, “If we’re not passing after those regulations, then no one else is.” And that’s the only thing we could do to say that we were going to definitely make this next step whenever that comes. But yes, right now, there are a multitude of problems. I mean, you can talk about the ones that we have poked on, which is confusion and intimidation in the market, product quality, lack of consistency, perception, fact that there’s no brands. I mean, there’s no national brands. And then, what you have now is some of these companies that are in other states, because they can’t get licensed and it’s too much money to do it. They’re just buying labels in other states, but it doesn’t mean that it’s their cannabis. So one of the other thin we wanted to do is be transparent. We want, you don’t necessarily know where you’re getting your cannabis from, especially if it’s got some label on it from a company in California. And now they’re saying, “Well, we’re growing the same cannabis here.” And we wanted to basically give our consumers a seed to sale transparency, where they know everything about it, as much information as you possibly can give them, and educate them. So that they can make the best decisions for their medical, or their recreational needs. So, but, it’s an evolving market. It’s super exciting. That’s the best part about it is that it’s so new, it’s so young, and no one really knows where it’s going that you really, there’s no right or wrong answer.

 

Chip: Yup. It’s all just started. Yeah you know, Joe, interesting, I’m listening to your story, I realized you’re a hybrid cannabis entrepreneur. Almost all the cannabis entrepreneurs fall in about in three different kinds of areas. There are the growers or weed dealers that have been doing this forever, and so it’s natural progression, right? There are the investors, whether it’s family office, venture capitalists, that get approached by a grower, “Hey, one of these growers are drug dealers,” to fund their operation. And then there is the like, brother in law and family friend that get together, whether it’s smoking a joint on the back porch and say, “Oh, man, I think we can do this. We could throw our money together.” And the reason you’re a hybrid is because most of the like, brother in law investment type packages start off real small, and they don’t have this bigger picture, solving problems, this experience in business. It’s often their first business, they may be successful as dentists, or attorneys, or real estate, or something other like other, but haven’t had a vast entrepreneurial industry. And you’re a hybrid of the VC investment plan, but the brother in law, family investor, type of investment package.

 

Joe: I think that’s probably a fair assessment. And you know, I have my own personal journey with cannabis, I mean, I’ve played sports my whole life. And I knew early on that I wasn’t going to go to college unless somebody gave me money to go. So I worked really hard in school and played football and I went to college, and injured myself very severely in my freshman year and had my very first back surgery when I was 18 years old. I’m aging myself, Chip, this is back in 1988. And, I had my first back surgery, I got surgery, and I felt great afterwards, went right back to playing football. And I ended up re-injuring myself the following year. And then the year after that having a second surgery, and now this is 1990. I’m in New York City in college I go into Columbia University, and I’m in chronic pain. So what are these doctors doing? Well, this is the beginning of the opiate period, right?

 

Chip: No, you need the chronic, you need the chronic.

 

Joe: Right? So they’re feeding me opiates like they’re going out of style, and I’m really not feeling well. So I personally just stopped taking them, but I’m in chronic pain. And as I, I hate to say this about the Ivy League, but cannabis was available to me back in the 90s. And I started experimenting with it, and noticing that I was getting certain levels of pain relief that I said, “This is better than anything I’ve taken.” And alcohol only made your symptoms worse the next day because you were dehydrated, and you felt like shit. So I had my personal journey. And then as I grew,  I’ve looked at the NFL, I’ve looked at the sports leagues, I’ve got tons of friends who were former NFL players. And I have friends who work for the NFL, and I battled them all the time. I said, “How could you guys be especially after they got exposed? How could you guys be suspending these players for testing positive for cannabis? But yet the back door,  the back room and the athletic room, you guys are pounding opioids down these guys throats? They’re all ruining their careers, their lives are going under. And yet the hypocrisy continues.” So I had a personal pursuit when I, when cannabis wasn’t medically viable. I said,  “This is, this is, I want to get into this. I want to change the way the world perceives this.” Because it’s not what you know, I’m 50, I was raised by immigrant parents. They told me everything was dope, right? You know, everything was bad. 

 

Chip: Yeah. 

 

Joe: And so you grow up. And they’re like, so you grow up in this mentality where everybody who smokes cannabis in Michigan, or does anything, you’re all put in together, heroin users and cannabis users in my family were blocked the same, right? So I had a personal pursuit about this. And so it’s not just smoking a joint in the back room, but we did definitely look at it and say, “Okay, if we’re going to do this, we’re going to do it right. And the only way to do it right, at this stage in the game, how do we become different is to solve problems that are out there.” So that’s what we’re doing. 

 

Chip: Man, I’m real interested in that. Because that’s, one of my business philosophies is answer questions, solve problems. How did you identify the initial problem? And what were some of the first ones that you realized, that you’d want to share with us?

 

Joe: In doing our R&D, we did exhaustive R&D. Everyone in the company was given specific tasks to figure out. And that went from the actual cannabis products that were out there, and from labeling, and how many were out there, what the users were feeling, how the medical patients were responding to certain, going to a dispensary, what their experiences were. All the way to the facility, and what kind of equipment you were using and what kind of logistics you had in place. So we said, we came up with a list. And the list started with like I said, the product, confusion and intimidation. I mean, so many products out there and you’re relying on a bud tender, right? And some of these bud tenders are awesome. And I’ve experienced them.

 

Chip: Yeah, most are just Burger King weed.

 

Joe: Correct. And so when you look at it like this, you’re saying, “Okay most of the states are medical,” right, Chip? And then some what, 11 or 12 are online is rec, but back then it was all medical. So you’re saying to yourself, “Okay, so not only you’re not getting a doctor script, but you’re actually going to the pharmacy and you’re not getting a pharmacist tell you what you should take, you’re getting a bud tender.” So we saw that that’s a problem inherent in the industry, and we’re aiming to solve that problem. We can’t require a curriculum for a bud tender just yet. But what we’re going to do, is we’re going to put everything on our label, we’re going to let everybody know what goes into it. We’re going to try as best we can with limited research and science that we have available to us to pinpoint what these particular products are expected to do for you. We’re going to try to control the dosage, and give a control,  product quality control, which leads into that issue. I mean, when you look at these states, Chip, and you see how it’s different. So many of the testing regulations are. 

 

Chip: Oh, yeah, man. [inaudible 16:10].

 

Joe: You know, and look at it. Come on, I mean, and you’re looking at it, and you’re saying, “Okay, these are mostly put in by lobbyists.” And cannabis, these acceptable levels of toxicity should not be being decided by lobbyists, they should be being decided by science.

 

Chip: Oh yeah, absolutely. Oh, in Oklahoma, the pesticide levels just changed the acceptable levels increased went from 0.5 to 0.25.

 

Joe: So that’s a perfect example. So it’s been, it’s more, it’s been 0.5 for all that time. Now, it’s 0.25, and you know, what level is acceptable? And then you start to think this crazy thing, which is, especially for people who’ve been using cannabis for a long time well before legalization. You look and you see how challenging it is to get your cannabis in a controlled environment with experts and all the greatest equipment money can buy, to be as clean as it possibly can, and you still see levels of infiltrates, that you’re just like, “How the hell did this happen,” right? Well think about what’s in the black market products. And when you start to think about what’s in the products where people really have no concern or care, there’s no testing, you start to say to yourself, “What have I been ingesting for all these years? What is the cannabis user who still goes down the street to buy illegal cannabis or God forbid, buy an illegal vape cartridge? What are they getting?” So we’re trying to get a –

 

Chip: Totally unregulated, totally unregulated man. I think people use Raid for spider mites, and also the worst contaminants, mold, mildew, smoke, diesel fuel.

 

Joe: Jesus, I never heard that one, Chip. I gotta be honest with you. That’s crazy.

 

Chip: I’ve heard all kinds of stories, man.

 

Joe: Yeah, so I mean, and they’re real. So and then obviously, you got lack of consistency. You want to go into the store, and if you have, and you’re lucky enough to be in a state that has legalization, and you have a consistent provider through from seed to sale that you trust. You could go in there one day, though, and when you start getting into edibles, and you start getting into the levels of THC, and what’s actually, you’re being provided, you want to know, and rely on it in the sense of saying, “If I go to the pharmacy, and I get Tylenol, I know what I expect from Tylenol. It’s going to give me the same reaction every single time.” Well, we need to get to that place. There needs to be that kind of consistency. So we think that with all of these variables that are in place, we’re trying to do our own in house R&D, and trying to test and research what other entities, and what other countries for that matter, have done. And, we’re looking at it this way, Chip. I don’t know what your feeling is about this, and I’d be interested to hear it,  because I know you’re in the business, I know you’re a really bright guy. It’s like the United States is allowing all these other markets in other countries to take off. And it’s great that they’ve allowed the states to do this and bypass federal regulation. But really, what we’ve allowed to happen is we’ve allowed other countries to get behind the science first. And they’re way further along in getting to products that will actually be consistent and solve these, many of these issues that I brought to the table today. And I think that we are losing out. And, I don’t know what the trade agreements are going to be once this all becomes legalized, and whether they’re going to open up the floodgates to California and whatever they got going down in Mexico and other countries, but there’s going to be a drastic competition. I mean, if you don’t agree with this, I think cannabis is eventually going to be an ingredient rather than a product. I think it’s going to [inaudible 20:03]. Cannabis in Michigan.

 

Chip: I think it’s already started. Hemp industry already, already started that one for sure. It’s an interesting question, man. Interesting. You know, one of the many things that makes America great is pretty much anybody can come here. And in a brief period of time, overnight, in some states and cities, and sometimes a week, or 10 days, or maybe 30 days, you can set up any business in the United States. No matter if you live here, if you’re a resident here, if you own property here, all you have to do is have a passport, and some corporate documents, and anybody can open up the business here. So places like former Soviet Union, Russia, Israel, Amsterdam, England, all of these places have had these university sponsored researches for a long time.

 

Joe: Oh, I know.

 

Chip: GW Pharmaceuticals, they’ve been working out of Great Britain for 25, 30 years now. And man, the stuff coming out of Israel, and technology and gene development –

 

Joe: It’s incredible.

 

Chip: It is just incredible. And all those people are just going to come to the US and do business. And that’s what’s happened with GW Pharmaceuticals, is they just opened up patents in the US, or attempted to. So, yeah, we’re absolutely behind on the research, and the opportunity for a lot of American people. But the other opportunity is just this influx of new technology and ideas, and coming from the international research place, marketplace.

 

Joe: Yeah. I mean, listen, that’s something that nobody talks about enough. And I’m glad you touched on it, because not only is the United States passing up on the opportunity for this commodity, but they’re actually ignoring, the potential massive manufacturing opportunity that this product presents. AAnd the type of quality engineering that the United States could provide, if in fact, this was accepted nationally. And we were able to look at this as a completely separate industry of technology. I mean, you’re talking about the possibility of creating completely new, advanced machinery, advanced testing machines, all kinds of different products that would stimulate our economy in a significant enough way to matter. I look at all the loss opportunity, and I say where, you know, it’s almost amazing to just be in something where you’re literally like, “Okay, where’s this going to be in 10 years? And I’m going to be in it.” And that’s the other thing, too, is, I’ve had enough experience as an entrepreneur to know, listen, this isn’t going to be, we didn’t we didn’t get into this to pump and dump. You know, we got into this to do it the right way, 7 to 10 years is usually the amount of time that it takes to get this business to where we want it to be, to whether we actually say, “Are we, do we have a strong footprint in it? Or is it time to potentially exit?” But so we’re in it, we’re not, we have no plans of going anywhere, we’re going to grow the company. We have a lot, and you know one of the, I tell all of my partners all the time, one of the beautiful things about being in our 40s when we started this is that we know a lot of people, and we have a lot of contacts with business. And it was relatively, I hate to say this, relatively easy to raise. We raised  close to $14 or $15 million [inaudible 23:36], in both equity and financing, and it was relatively easy. But the problem is, is that we all had to step away to a certain degree from our other careers, and jump all in. And all of us are all in now. And things have changed since that happened, where now we’re all kind of getting in our lanes, and everybody is functioning like a company, rather than six guys who had a great idea and enough money to start it. So, those those types of changes can be can be cathartic at times, because some of us are friends with each other. And I see myself not talking to my friends that much, not because we have problems, but because we’re working together now. And socially, you just don’t want to go out with the same guy who you’re dealing with on a regular basis every day about trying to get a company off the ground. So – 

 

Chip: Yeah, my feelings used to get hurt over that. But I realized that exact same thing. These people hear me all day long, they don’t want to hear me later on.

 

Joe: Yeah, well, you know, that’s true. It’s totally true. And my feelings have been hurt at times because a couple of my, the guys in it, one particular is a very close friend of mine. And you know, he and I really used play golf together. We don’t, of course we don’t play golf anymore at all, but we don’t really have our times together. And but I will say this, that part of entrepreneurship, and I know we’re gonna touch on some of that stuff, is that this particular venture was one that I have the most confidence in I’ve ever done for one reason, and one reason only is that the partners that you choose, sometimes they’re not the right people. For one reason is that they don’t have the same will, they don’t have the same [inaudible 24:18], 

 

Chip: Right. You’re right.

 

Joe: I won’t, I will not, you know, the ability to pivot, the ability to take care of a problem. And when you say, I’ve got it covered, you don’t have to worry about it, that that guy’s got it covered. And my partners are incredible. I can’t say enough about them. They are salt of the earth guys who have an immense amount of success in other industries, and they literally dropped everything. And now they’re submerged in this, and they are just the type of guys who you never have to worry are going to get done what they say they’re going to get done. And that in and of itself, that could probably –

 

Chip: Oh, that’s great.

 

Joe: Yeah, that could turn a halfway good idea into something big. And we have what I believe to be much more than a halfway good idea.

 

Chip: Does everybody have a previous background of your six partners?

 

Joe: I’m gonna be honest with you, three of the six did and three of the six they had really no opinion one way or the other. But to be honest with you, those are the three guys who had no previous experience, Chip, they’re more over the top about their passion for it now than probably the other three. 

 

Chip: Oh yeah, they’re new to it. It’s all new and exciting. It’s such an exciting plant business. 

 

Joe: Correct, Chip.

Cannabis in Michigan.

Chip: There’s so many opportunities in it. And you mentioned this in the beginning that we were, this is all just starting, it’s all just fresh. And so many people think that cannabis industry is over. But man, it’s not. And you don’t have to have $12 million. I know people in Michigan that have started on $12,000, or $20,000. And they’re gonna do good. But this is a, it’s a great, I’m not going to call it a corporate strategy even though that’s exactly what it is. It’s just that you know, often has such bad connotations, but a really great strategy to come into the market strong, guy with a multi-year game plan not just to get rich quick. If you think you’re gonna get rich quick in the weed industry, it’s just not going to happen. My buddy Stacy Johnson over there at Harvest House in Colorado, and if you ever up in Colorado, you should really go check his place out in Crested Butte, and in Crested Butte, and in Nederland Harvest House. It’s all boutique quality cannabis. But he’s got a great phrase that’s, “getting rich quick since 1989.” 

 

Joe: Well, if he started in 1989, then it’s a sort of an oxymoron, because it’s really, he’s not getting rich quick, but he probably made a couple of shekels. It’s funny, I made the statement not so long ago to I don’t remember who, but it might have been on a podcast, or might have been to one of our investors. And I said, “We aim to be the largest craft grow company in the United States, because we want to, we want to maintain that same boutique type of mentality and boutique approach to the quality. But we also recognize that in order to grow, you have to expand.” So rather than have 100,000, 200,000 square foot grow and just make what we deem to be Walmart weed. We and I hate to call it weed, but you know what I’m saying it doesn’t sound great calling it Walmart cannabis.

 

Chip: No, no, yeah, exactly. That’s such a good term for it.

 

Joe: Okay. So we yeah, so we want to create a craft boutique environment. And frankly, we want our consumer brand to be a lifestyle brand. We want to try, and branding is so difficult, because of the fact that you’re so limited on your commercialization of it. You can’t do it outside your state. There’s no national brands now. So trying to put your footprint in the ground in your state is hard enough. And then when you start to say, “Okay, once the floodgates are open, and this is allowed for interstate commerce,” because that looks like it might be happening out west. I don’t know if you’ve been reading but you know – 

 

Chip: Oh yeah, I’ve got I’ve got some great friends involved with that. Justin Jones over there. He’s involved with it in Oregon, and we’ll see it happen there first.

 

Joe: Yeah. So I mean, one way or another, I was telling my partner’s the other day. I said, we applied for our recreational craft grow license in Illinois, which is an incredibly difficult license to obtain we’re actually going to –

 

Chip: Oh yeah. I lost 14 of those so far.

 

Joe: Well, yeah, that’s the other thing. You got to deal with losing, failing the test. And it’s tough for me because, I am somewhat of an academic and I’ve taken a lot of tests in my life. And as a trial attorney in my background, I don’t like to fail. You do all the things you can do, and it’s costly, man. I’ll tell you, the barrier century are incredible. I mean, you can spend, 100, 200, 300. I’ve got friends who spent $400,000 on their craft grow license in Illinois. 

 

Chip: Oh yeah. I know.

 

Joe: And so, you look at a guy who says, “Hey, man, I’ve got, 6000 bucks for the filing fee,” or 2500 I guess for the social equity it was this time. “I’ve got $2500 for my license application, but who’s going to do it? How am I going to do it? Where am I getting the information? Where are the SOPs coming from?” And you’ve got, months and months of work with 20 people just to compete. So,  but I told my partners, I said, “If the interstate commerce pack flies up in Oregon to California, then I wonder if we can take a boat from Chicago’s Navy Pier, across the lake in Michigan, so that we can transport product back and forth, because we’re not contiguous with Michigan.” That’s the funny thing about Illinois is that you got to go through Indiana to get to Michigan, and Indiana will, hell will freeze over before Indiana becomes –

 

Chip: That’s what they’ve said about Georgia, but I’m applying for a license down there right now.

 

Joe: Yeah, that’s a good point, Chip. That’s a good point.

 

Chip: And Oklahoma used to be the worst place in the country to get caught. And now, I mean, oh man, Oklahoma is changing fast. They’ve got, it’s really kind of got a bad rap. Because the way that you perceived it from the outside, but the inner workings of it, and it’s got it. It has all the makings for progressive state man.

 

Joe: That’s really cool.

 

Chip: The social stuff that goes on here, the like, the multiple ethnicities that are here. I mean, you know, the LBGT community here, like, it’s just, you would not expect all of that.

 

Joe: Well, you got a lot of big college towns, too. I mean, people fail to realize that most college towns really do help. I mean, you know, as far –

 

Chip: Yeah, absolutely.

 

Joe: As far as, I think that that’s a big factor. I mean, you guys got two major universities out there with, couple tens of thousands of students, and those are, and then all the other universities in the various cities, and that really helps. I mean, I thought Oklahoma was underrated, in the sense of where it might be someday. And as I understand it, I mean, isn’t it like most of the people who have, everybody says, “Oh, Oklahoma saturated with growers,” and blah, blah, blah. But aren’t those a lot of small growers, you know? It’s not, you guys don’t have thousands of huge 50,000 square foot grow facilities, am I correct in that?

 

Chip: You know, you mentioned the, we call it the backpack laws, right? That they used to have in Michigan or California, where almost anybody could have a small grow with just a little bit of investment or a letter from their doctor, kind of the same things going on here in Oklahoma, but they just took they just took the veil off, right? Instead of saying, “Okay, it can be medical marijuana, and we’re not going to like, regulate the growing and the selling of it,” as most states have, it doesn’t introduce it, right? They used to jump right in. And that not allowed, because, I mean, it’s the exact same mechanism that happened in Michigan, Colorado, in California. It just started a little differently. You know, and yeah, bunch of out of state people would come here. I mean, I’m from around the state. You can still invest here being out of state, the number of people applying for licenses has slowed down. But yeah, man, they’re gonna have recreational cannabis here, Texas is right next door with 8 million people. I mean, this is really a great, great, great place to be for cannabusinesses.

 

Joe: Don’t you guys have something like 1500 dispensaries already? Is that true?

 

Chip: Man, I think it’s even more than that. In the cities, the interesting thing about it here is in Tulsa, Norman and Oklahoma City, there’s building and planting departments. So and that’s also where the concentration of the dispensaries are.

 

Joe: Gotcha.

 

Chip: So you see a lot of them that have signs that they haven’t been opened up because the city has just been so inundated with building and zoning issues.

 

Joe: And how are they taxing it?

 

Chip: Taxation’s great here, it’s just taxed half the retail sale.

 

Joe: And how high is that?

 

Chip: I think it’s 15%.

 

Joe: That’s great. Yeah, we’re, I think Michigan, we’re about 16%. You know, which then, you look at Illinois and Illinois is gonna, Illinois is one of the first states if not the only state that passed legalization by legislation rather than referendum. So, it was great because the law’s already written, they’re gonna have 500 maximum dispensaries, they’re gonna have x amount of grows, they’ve done the calculations. So in Illinois, you don’t have to be, you’re not going to have to be vertically integrated to survive.  Whereas many other states, you always want that. You always want your grow with the processing facility in five, six major dispensaries. In Illinois, you’re not really going to need that because there’s going to be a need for you no matter what, because they’ve already calculated it. And there’s only so many licenses that are going to be, they’re going to be awarded. But, on the flip side of that is the fact that like I said, the barriers to entry are ridiculous. The application process was ridiculous. And they came out with their dispensary awards last week that were supposed to come out in June, but because of the Coronavirus, that got delayed. There’s lawsuits alleging that the applications were not read fairly, there was supposed to be a social equity component to it. So you got a lot of points for social equity, so almost everybody has social equity. And then they had an additional five points for adding a veteran. Well, what some companies did, was went out and got a veteran. And here’s the caveat, they had to be 51% owners of the company. So there were, it turns out there were over 4000 applications for dispensaries in Illinois, over 4000 applications for 75 licenses. But you could apply an unlimited amount of licenses, one entity if you had the money. So 26 license applications, or applicants, I should say, tied for first place. But they had, they covered all 75 licenses because they applied for multiple license. It turns out that there were a bunch of other people who didn’t have a veteran who also got a perfect score. So they sued, because they basically said, spirit of this application process was for social equity. It wasn’t for veterans, it just got tagged on at the end. And someone figured out well, “Well, if I have a social equity who is a veteran, I’m going to get all 55 points.” And so they filed the lawsuit in federal court, I’m sorry, I think it’s actually in state court and file an injunction the state has holding off the lottery. Because they’re basically going to take the 26 ties, put them into a hat and all those 26 entities are going to get all 75 licenses. So point being those, people look at it and say, you know, it’s like playing lottery, because if you get this grow, and people are talking about the grow license, which is a craft grow 15,000 square foot under canopy maximum. And they’re saying those licenses alone are worth $10 million. So you know, yeah.

 

Chip: Oh my god, I got a 10,000 square foot California one that I feel like I’ve had $10 million in it.

 

Joe: That’s funny.

 

Chip: Oh, it did not really, but like, I gotta make the best of it. Thanks again for joining me with another fine episode of The Real Dirt podcast. If you enjoyed this episode and want to hear others, please download and subscribe The Real Dirt podcast on iTunes or Spotify. Please, please, please, please, please subscribe. Check us out on Instagram and comment on some of our posts so we can move forward there. And hey, man, thanks for lending me your time. I really appreciate it. Have an incredible rest of your day, this has been The Real Dirt.

The Real Dirt on Cannabis Consultants [ PT. 1 ]

The Real Dirt on Cannabis Consultants [ PT. 1 ]

best cannabis industry consultants

Got a grow problem? There’s a consultant for that!

At least that’s what it seems like these days.

The cannabis industry is inundated with consultants. From solving a pest problem to something as simple as picking out the proper nutrients for your first grow, people will hire a consultant for just about anything. It’s got a little bit to do with laziness and money, but more so a lack of knowledge about the plant.

When a new commercial cannabis operator is handed a bunch of money by investors and told to be successful, that’s a lot of stress thrown onto a person’s shoulders. Especially if that person is inexperienced or has only grown on a smaller scale, they will need help.

But just like any other industry, the cannabis industry has no shortage of snake oil salesman. These people call themselves “consultants”, but they usually just have one little trick or “bro-science” technique that worked a handful of times with their friends, so now they think they have the knowledge to tell others how to fix their problems.

A New Type of Cannabis Consulting

As the cannabis industry grows and the consulting market becomes more saturated, it has become easier to pick out the fake consultants and find the real experts. But the problem still remains; most of these experts only excel in one area. Whether its pest management, cultivation techniques, extraction technology, banking or security, it’s extremely rare to find a consultant with experience in all of the above.

That’s why Chip and his good friend and business partner Jim Gerencser came up with Greener Consulting Group, a firm of cannabis consultants with dedicated areas of expertise. Traditionally, a consultant operates alone in a contractor capacity. But Greener Group has evolved the cannabis consultant, and turned it into a team that can solve any problem in-house.

Greener Group aims to remove the hassle of searching the web and asking associates for consultant recommendations for every individual problem. No matter what the issue is, one or more of the consultants from Greener Consulting Group has the skills and industry experience to solve it, guaranteed.

In Part One of this two-part episode, Chip and Jim dive into the real dirt of cannabis consulting and how dirty the industry really gets. Plus, hear about which states are doing regulation right and which got it completely wrong, and what the future holds for medical and legal cannabis states in the aftermath of COVID and plenty of classic ganja talk between a couple stoners.

Roll up another one, sit back or get back in the grow, and enjoy this episode of The Real Dirt with Chip Baker!

Connect with Greener Consulting Group

Greener Group Facebook

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Get great deals on grow gear:

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Transcript

Chip: Today on The Real Dirt, I have my good friend and partner. I mean, I’ve known you all this time and I can’t even pronounce your name correctly. Jim Gerencser.

Jim: My first name is Jim. My last name is Hungarian. It’s Gerencser, the cs is a letter in Hungary. I learned that last year when I went to Budapest.

Chip: Oh, that’s why I can’t pronounce it.

Jim: That’s why you can’t pronounce it. Yeah, you only have 26 letters in your alphabet. They got like, 41 or something like that. But I’m glad to be her.

Chip: I mean, thanks dude. Thanks for joining me. I’m glad we got you on. Me and Jim have been,  we got a bunch of projects the past year or so. We met through a group called Baby Bathwater. It’s a networking, marketing group, entrepreneur group. And we didn’t even meet there though. Did we?

Jim: We didn’t even meet there.

Chip: Yeah, yeah, yeah.

Jim: I basically was on the island in Croatia, this private island for a week with all these,  150 people. I’ve met one of them before. And I probably became best friends with 30 of them. And I took over Chip’s job on the island.

Chip: And with the Baby Bathwater. I’m usually –

Jim: The cannabis –

Chip: I roll it up. Yeah, I’m the cannabis guy. I roll it up.

Jim: Yeah, they don’t have to hide that does that in Baby Bathwater. They outsource it to Chip. When Chip wasn’t there, it was a break in the supply chain. And, I started two days before I got there trying to create the supply chain. So they probably figured I was the best guy to keep it rolling. Honestly, I’m pretty good at that.

Chip: Yeah, absolutely. So the story I hear is after this event, it’s basically like a five-day crash course in advanced entrepreneurism and marketing, mixed with five days of long nights. It’s a pretty incredible place. But after the fact, a couple of days after it came, people called me up and he’s like, “Oh, man, you’ve got to meet Jim. Oh, you got to meet Jim.” Two different people like, sent us friend emails, right? You know, “Chip, meet Jim. Jim meet Chip.”

Jim: That’s the cool thing about the group. Yeah, they kind of mix and match you a little bit and then try to find either like-minded, or opposite-minded people that seem to get along. And honestly, they nailed this one.

Chip: Oh dude, me and Jim get along so well. You’re kind of like an evil older brother.

Jim: Yeah, I’m an evil older brother, but also with the cousin side to it. You know like, you got your cousin that you believe in 100%, because you have to, right? I mean, you’re in there. You’re messing with your parents and your parents are, came from the same family, you know? So it’s not like, you can trick them. Like, you can trick fuck everybody else. So yeah, you learn a lot from cousins. And I only had one brother. I didn’t have any younger brothers. So I think Chip and I have a love hate relationship in terms of we love a lot of things together. And we don’t hate anything, really. I mean, that’s the neatest part about us. We’re not haters.

Chip: Oh, yeah man. Not haters at all.

Jim: We don’t spend lot of time even going there. And anybody that has any of that in them doesn’t seem like they are allowed in what we’re doing. So it’s that simple, which is pretty awesome.

Chip : Well, yeah, hate’s a kind of a natural thing people have. I’ve really have had to work it, work with it. Coming from the south, Southerners are typically like, haters of things, right? That’s not Southern.

Jim: That’s sort of default.

Chip: Right?

Jim: Yeah.

Chip: Yeah, that’s their default for good or for bad. It creates a lot of interesting cultural things, that’s good for it. I generally try not to prejudge or, hate, I’ve had to work on it. I’ve had to work on it.

Jim: I think Chip, that’s a good point.  I believe that this entrepreneur group that we met through is a group that works on stuff, and you see that. And when I was there, one of the shows I went to, I think it was a marketing guy that runs all the advertising for Peloton. He started off the conversation with, “Who here is an entrepreneur?” Everybody raised their hand, so it was kind of humbling in the fact that, you brought that many entrepreneurs together. And we were all there to learn more. It was like, yeah, we’re entrepreneurs, but we’re thriving, we thrive for more information. And we’re all there together, not competing. We all could probably be in the same industry, because everybody’s fighting for the almighty dollar, in one way or another. But yeah, well that’s what I liked about it most. And afterwards when I sought out my cannabis, because I’m a medical cannabis guy, I’ve seen cannabis work for curing cancer and fighting cancer and making cancer cells commit suicide. So, my whole goal in this cannabis space was to meet somebody that I think can help me get to that space faster.

Chip: So Jim calls me, to the listeners of the podcast, I’m a very friendly person, but I’m very busy. And I have a lot of different projects. And I don’t really take meetings with people I don’t know. I communicate with people over the phone, or try to email back and forth with people in tool, like there’s a reason to me, and this is all pre-COVID, too. So it was back to my old MO of like, “Hey, would love to chat with you. Let’s get on the phone.” Right? Like, “What do you want?” on an email. And Jim wouldn’t be straight with me. He was like, “Well, I’d rather just come and see. You know, so I keep blowing Jim off. And then one day, he just showed up, right? Just like that. He’s like, “I’m coming tomorrow. I’ll be there at noon.”

Jim: I’m “the shorter the notice, the better” kind of guy.

Chip: Yeah, right. Yeah. He’s like a bill collector. You’re like a bill collector.

Jim: You don’t tell him you’re coming. Yeah.

Chip: Right. So Jim shows up, we meet, we hit it off immediately. Jim smoked more weed than I do. He immediately had some great, great weed. We smoked like, 10 joints in my store, before it was a store, I just rented the facility, my grow store, Cultivate. I just rented the facility. It was empty warehouse and we smoked it out, dreamed of what to be, huh Jim?

Jim: Yeah, I was looking for, I don’t know what I was looking for, Chip. I was looking for somebody like you. I didn’t –

Chip: You wanted to get into the cannabis industry.

Jim: I did. I wanted to be –

Chip: You’re a successful businessperson. And you wanted to get in the cannabis industry and didn’t quite know how, but love weed.

Jim: That’s it. That’s it, I saw all the things happening. I’ve got a bunch of my friends that are either retired or getting ready to retire. Half of them have never smoked a joint in their life, but they know that I have partaken my whole life. So they were reaching out to me like, “What do we do? Who do we invest in? How do we get into the space?” And I was like, “I don’t know. Let me find out.” So I started digging into it and honestly felt like I’ve gone through like a four-year education class in the last 12 months with Chip, because Chip is one of those guys that actually knows business, which I immediately realized that. I was like, “This guy is actually a business guy. And he’s in the cannabis space.” Because what I had experienced on a small scale was that you’re either one of the other. Like, most engineers don’t sell, you know what I mean? And that’s kind of what I consider like oil and water. You’re either an engineer, or you’re a salesperson, no way in hell you’re both. To actually make a certain person that can talk to both people, because they call it a liaison, because they can’t even talk to each other, they’re so far apart. So that’s what I really wanted to do in this space, is learn as much as I possibly could. There’s so much to learn about it, and what I ran into was a [inaudible 8:02]. Chip introduced me to so much crap I don’t even care about, but I was interested in it. I wanted to learn as much as I can and not that I’m a huge education freak, but this space intrigues me. So here we are a year later, we’ve run multiple different deals together. I’ve invested in some of his businesses, he’s given me some direction on some other businesses to invest in or not to invest in, which is probably the most important thing, what not to invest in. You got to –

Chip: Yeah, when to say no.

Jim: When to say no, you got to love what you’re doing, and I did love it. And like I said, now I’ve run the course of a year of investing, finding out that yeah, everybody in the space is cool, but I’m not sure I love everybody in the space. I don’t hate anybody, but I’m not sure I love everybody.

Chip: Well, many people just, they’re on a wing and a prayer, or they have like this idea, or this thing they want to do, and it might not have anything to do with the business of cannabis actually making a profit, which can be cool, man, right? Like those guys that are doing RSO for a penny a gram. Man, coolest thing possible right? But it’s a nonprofit business in the truest sense.

Jim: It really is. They don’t even let you expense your labor. What the hell, man? I mean, what kind of business,  it’s just such a federal, this is a federal fucking. it’s literally at the point, it sets a epitome of getting fucked.

Chip: Right, right. And Jim, speaking of the taxes, the 280 East Tax System. And basically, we in the cannabis industry get taxed at gross profit instead of net profit. And you guys can all go look that up, but it’s basically profit before expenses as gross profit. And cannabis industry generally can’t take off. Expenses only cost a good soul.

Jim: Which is ridiculous. So everyone is forced to kind of you know, still remain outlaws, right? I mean, we’ve talked about that from the beginning, Chip, we’re guaranteed outlaws. I mean, we were forced into it. We’re at different levels, but we’re definitely considered, you definitely would look at stuff out of the dictionary, and you would see pictures of us as an outlaw. Sure, no doubt.

Chip: Not criminals.

Jim: Not criminal.

Chip: But outside the law.

Jim: We’re forced to be outside the law.

Chip: Yeah, forced. Forced, not even like by choice. It’s like, oh, man, we can’t have normal banking. And since then, like Jim said, we’ve set up several cannabis businesses together and joined some other businesses. I previously had a hemp seed distribution company, that was more of just like a brokerage. We’ve taken that and we’re turned it into certified seeds. And we’ll launch that later on this year. It’ll be an online marketplace for certified hemp seeds.

Jim: The one stop shop.

Chip: One stop shop, multiple vendors. We’re not making any of the seeds. They’re all from the highest and most reputable vendors in the country associated with this.

Jim: Yeah so we started, we spent our time going through it, sure we have the best vendors instead of trying to grow the best seed.

Chip: Yeah, exactly. So we’ve gotten a bank account for that and how long did that take?

Jim: It took six months.

Chip: It took six months to get a bank account.

Jim: For hemp seeds, hemp seeds. And by the way, they’re legal. Interesting thing. And that’s what, this brought us to our most recent venture, right, Chip? I mean –

Chip: Oh, yeah, yeah, Greener Group.

Jim: Greener Group, yeah.

Chip: Greener Group.

Jim: Something I think that we’re both more excited about than anything else that we’ve got going. I mean, in terms of our deals, Chip has a lot of stuff going on, and so do I individually. But together, Greener Group is our baby. We’re nurturing it to a point, we’re still trying to figure out how to deal with, what space but we’re kind of dialing it in.

Chip: Just totally hit the ground running, that’s for sure, man. So you can check it out at greenerconsultinggroup.com. It’s a new website, you might have to like, look for it a little bit. You can find us on LinkedIn, on well, Facebook’s already kicked us out, but Instagram. What I realized was for years, people have been asking me for consulting, and I’ve done it sparingly over time. A big part of it was because I’ve just got so many other businesses, it’s hard to like, dedicate the time to somebody when they need to solve a cultivation problem. So over the years, we developed a lot of technical consultation that was just free of service at Cultivate Colorado, and it still remains true, right? If you want to light design or dehumidifier design, you just tell us the square footage and we’ll tell you immediately how many lights or dehumidifiers you need. I’ve shied away from all the other consultation, but what I realized was Jim had this really great business in the automotive industry. And one of the things that I really consider one of my assets, I look at what everybody’s doing, and I try to bring in great stuff from it. And Jim has this great business that he operates nationally. And I thought to myself, “Man, this is a great way to do this with cannabis as well.” Jim, tell me about Nationwide.

Jim: Yes, so what we do is we manage vendors across the country for recalls before they get to the dealer. So auto manufacturer –

Chip: Automobile recalls.

Jim: Automobile recalls. So a car that normally gets sold at a dealer has a recall, you go back to the dealer, they fix it. What we do is we manage these projects for the cars that have not been sold to the dealers, and they’re normally by the thousands. We go out there and bring whatever crews necessary. So they might need engines replaced, or they might need a light bulb replaced. So you don’t have the same people doing it. So I don’t hire these people until I need them. And when Chip was telling me he’s got this database of consultants that do from seed to sale, I was like, “Why don’t we just incorporate that into what we’re doing at Nationwide, and manage these vendors on an as needed basis?”

Chip: Yeah, Jim started like, listening to my phone calls basically. I was, you know, are hearing me complain about or talk or about like, my life or schedule, and he realized this, right? He was like, “Wow, man, your network is incredible.” I mean, I think you were the first person to really bring it up, Jimmy.

Jim: Yeah, well, everybody else has took it for granted. Because Chip, they don’t want to tell you anything, because they wanted you to keep giving them free information for the rest of their life. And that’s my biggest challenge is to get you to quit, we don’t want to quit giving free information, but we got to draw the line somewhere, right? It’s a bit, people take advantage of it. And well –

Chip: I definitely agree with that. But I’ll also say that by my unconditional giving, it’s brought me my network that I have.

Jim: I agree.

Chip: And what you have made me understand is there is a way that we can make business out of this information, and I’ll still be able to unconditionally give. Because like this podcast, we unconditionally give to people, right? Like yeah, I do this podcast to lead gen for all my other businesses and tell you about cultivatecolorado.com, and tell you about cultivateokc.com, and tell you about growerscoco.com, all my potting soil, and now Growers, and now Greener Group, too. We’re telling you about Greener Group but really like, I started this podcast because I wanted good information to go out to people about ganja, hemp, medical marijuana. I don’t use the laws, destroy the misconceptions and myths. And that’s all unconditional, mind conditional giving on the spot.

Jim: It’s a show of your unconditional love for the for the cannabis plant. I’s simple as getting people educated. I didn’t know that cannabis was both hemp and marijuana. It’s a very simple thing, but I’ve been around it my whole life, didn’t know that. Basically starting with that, it makes you realize that all these things, hemp is legal. It’s the same plant as cannabis as marijuana, or high THC cannabis is what they refer to it as, and low THC cannabis is hemp. One’s legal, one’s not, what the hell, man? So I want to talk a little bit about my project I’ve got going right now that we’re working through your grow in Oklahoma.

Chip: Yeah, yeah, yeah, let’s talk about The Health Camp and Eric and all of that.

Jim: Yeah, The Health Camp is one of the big projects that I’ve got going right now. It’s an app that’s going all out. One of the programs I’m working with currently, it’s called Cannabis Oil Success Stories. And it’s 175,000 people on a Facebook private group that share these stories about how cannabis has helped them fight cancer. And I’ve been looking at this page for a year and a half or two years. And when I met Chip, my intention was to make the best oil and share it with everybody. But then I realized that there’s a lot of good oils out there, and that I could probably be better spent using my passion to create a place to have everybody share their information. And then we can go through, and aggregate the data, and be able to find out the best way to use what product on what cancer for what type of person, and be able to get that information to the general public. Right now, it’s kind of hidden. It’s there, but it’s hidden. So I’m creating an app called Health Camp Buddy. Health Camp has THC in it. And it starts with the word Health, heal. Heal is a really big part of our world. And we’re creating this app, it’s a social media type of crowdsourcing platform that allows people that have used cannabis successfully, to be able to enter their information and we’ll aggregate it into a result that will be able to give a person that’s dealing with cancer the information easily generated for them. So they can either have access to the oil, and know what kind of oil to get, what oils work best for what type of cancers, certain body types work better with different types of FECO oils. We’re talking about fully extracted cannabis oil is what I’m focusing on. There’s a lot of other things that you can put with it, but I think my reason I’m on earth is to be able to focus on the FECO oil itself. So I’m going to be giving this app together, we’ve actually got phase one done. I expect it to be completely finished within the next month. I’m excited as hell about it. I think it’s going to save lives. It’s all ties to this charity that I run, it’s called Early Recognition is Critical. I want to talk to about my son, I could talk about Eric forever. He’s an awesome kid. He’s a three time cancer survivor since he was age eight. And anybody that has kids can relate to the fact of being a parent and being a caretaker of an eight year old son that’s very athletic and loving, and dealing with this kind of shit. So I’ve been dealing with it my whole life. I’m trying to give back. I believe cancer fights cancer, naturally. I don’t think that chemo is the, if it takes chemo, do chemo but also use cannabis. That’s my –

Chip: Oh, absolutely, man. Absolutely,

Jim: So it’s been awesome. Chip’s got a lot of experience with a lot of people. I’m using his network. We’re growing some marijuana in Oklahoma specifically to be able to be made into the best FECO oil, and different types of strains because each strain is different. I mean,  you want indica for cancer, if you’re fighting cancer you don’t use CBD. You might use CBG,  you might use CBA, but you need THC. And you need high THC indica, which is a very sedative cannabis compared to the sativa, which is a little more of a head high. It’s more medicinal, yeah kicks your ass. When you’re sick, you need to rest. So yeah, that’s what I got going on. And with the help of what Chip’s got going on, we’re working together to, we give back. It’s one thing that I love about Chip is the first day we talked about the Eric Charity and Chip wanted to, I could see in his eyes, he was a giver. And I learned at a late age that you giving back feels really good. I was selfish I guess, growing up. I’m a unique individual, I actually got divorced 12 years ago, and I’m back with my ex-wife so I don’t give up easy. So beware.

Chip: Alright, let’s not turn this into tilling the ball now. Come on, this is The Real Dirt podcast about cannabis, mostly.

Jim: Let’s do it. Alright, I’ll smoke it.

Chip: What are you smoking on today, Jim?

Jim: Some Humboldt. The same.

Chip: Oh, okay. Yeah, I got you. I’m on the porch this morning, this is a Friday morning porch session. And we got a tractor driving by.

Jim: Chip’s got the best porch, on the best thousand foot view in Oklahoma.

Chip: We’re a thousand foot high here in Oklahoma.

Jim: The weed is just okay, basically. So

Chip: t’s okay, kush okay. Yeah, Oklahoma has been a really great place for growing ganja. I mean, it has its set of circumstantial issues. But every place does, and yeah, Northern California has the best climate, when the climates right there to any place in the world probably. South Africa aand here also has similar type of climate. Maybe Argentina.

Jim: Is that the same longitude, latitude? I mean –

Chip: It is, except those on the southern hemisphere. And but it’s similar coastal mountain type environment.  Lots of indicator species, and wine, and grapes. And that’s kind of how I relate it, but hey, look. In Northern California in Oregon, the West Coast man, forest fires, dude.

Jim: Oh my god.

Chip: Right? Like, devastating the smoke. And like, sometimes it’s okay, but other times, it’s just totally ruined. And even if you don’t get burned out, it can be difficult there too. And last year here in Oklahoma, it was just hot, dry and windy. And this year, it hasn’t been as hot. But it’s definitely been more humid and with less wind. It’s definitely has its challenges, and we have been challenged, you know what I mean? We keep pushing the envelope, and COVID, and the employment shortage, all that caused us problems. I mean, I’ve been doing this my whole life. There’s no sure homeruns.

Jim: That’s why if anybody needs any help in Oklahoma specifically or Colorado or California, Chip’s the guy. He’s already been there, done that. He’ll wear a suit coat, I think. I probably won’t.

Chip: A suit coat. Man, I look fresh and clean. Jim, however, he’s gonna come right off the frisbee golf course, and pull off his visor, right? And go into the board meeting.

Jim: You may be right. Maybe that would be [inaudible 23:41]. But yeah, so we got a killer deal work –

Chip: Hey, Greener Group, man I mean, yeah. Yeah, let’s talk about Greener Group.

Jim: Let’s talk about Greener Group, yeah.

Chip: So what we’ve done is we have compiled a large group of experts in the field of cannabis that are already working as consultants in the cannabis space. And here’s what we realized, is even the best of the people, they started out just being best in their fields, right? And they know how to grow cannabis and scale it, or they know how to do financial assessments of cannabis businesses, or they know how to operate cannabis businesses. And they kind of just got like, through opportunity. They got moved in the consultant space, which is more of an entrepreneurial space, right? But in their heart, they’re tradesmen and experts in their exact field. And they have a hard time running business, because business is hard to run. So what we’ve done is we’ve aligned these guys, right? Right now, we’ve got 12 people that are official lead consultants for us. But I mean, the network is endless. If you call us in any state, pretty much I’ve got someone close to you that we can work with. We’ve built this network of consultants now. You call us up, we have a conversation about what your problems are, what your goals are, what you want to solve, whether you’re buying a cannabis business, or you’re building a cannabis business.

Jim: Or you want to invest in a cannabis business,

Chip: You want to invest in a cannabis business. I mean, we’ve talked to all of those types of people. We’ve talked to government agents, we’ve talked to investment groups,

Jim: Money laundering specialists.

Chip: Money, yeah, I hate that term. So deceiving, but it’s bank relationship specialist, we’ll just go ahead and explain that right now, so we don’t get off topic. Which is, hey man, if you are a bank, and you want to open a business to cannabis people, you have to do it in a certain way. So you bring on someone to help you do that. And our guy is one of the leaders in doing this. So you call us up, we chat with you about what your goals are, your problems are, we’ve got this list of consultants. We pull out our consultants, send them on the task, and they’re usually I mean, it’s usually accomplished, like, quickly. We’ve got a couple of projects that seem to last a little long, but like, they’ve almost, that’s the beauty of our network, right, Jim? Is we solve some problems immediately.

Jim: We’ve already seen them all.

Chip: Famous story about Picasso is – I don’t know if it’s real or not, maybe it’s not Picasso, but I think it is. A lady walked up and was like, “Oh, hey, Picasso, could you sign this paper, sign this napkin?” And so he does a little doodle, signs it and says, “That’ll be $30,000.”  Like, “Wait a minute. That only took you 15 seconds.” He was like, “No that took me 30 years.” It’s just kind of an example of how it works with us, too. It’s like, we’ve already heard all the problems, right? Just like our call yesterday with a bug problem the guy had, like, we immediately know how to solve that. But many other consultants or groups of people, they want to hook you in for a year-long contract, and we just want to solve your problem, walk away, right? And that’s really been our success is that like in just a matter of a day or two, we can solve most people’s problems.

Jim: The thing about this project with Chip and I is that we already have our livelihood covered. So we’re not desperate for like, paying overhead with –

Chip: Business, right?

Jim: It’s not a hobby, but it’s like a passion for us. I like to claim we bring the culture. I’m not sure Chip’s a big lover of that, because he’s been in, he’s been that guy for so long. And I haven’t been, so it’s kind of fresh to me. But I believe it’s important to bring that. I mean, Chip and his group have helped me make smart decisions on investments going forward. I highly recommend, if you’re 60 years old, and you want to invest in cannabis call Greener Group. I mean, we’ll go over stuff with you that you never have thought about. We can look at your books, we have a CFO that works for us, that works for multiple cannabis companies across the board. We’ve got people that –

Chip: Right, we can in one hour decide, like tell you literally if some investment opportunity is is full of shit, or worth investigating. And we’ve done that a couple of different times, it’s really amazing. Because we have so much experience in the cannabis industry, we can immediately look at operational costs and expenses, and tell if it’s real or not.

Jim: You can’t hide from our group because we have, we’re not one dimensional. We’re multi-dimensional. We’re like full spectrum. We’re full spectrum consultants. It is not us our way or the highway, when you call us and talk to us, you’ll realize that right away. We’ve got a great team together. One of the good things we do with our consultants is we support their back end too. We take that loosely, we support their business side of it that the stuff that they’re not good at. It’s like a doctor, a doctor doesn’t –

Chip: All the reports –

Jim: All the crap that they don’t get.

Chip: All the office support like, it’s really turned the consulting industry into a more professional organization. Because in the past and hey man, no offense to you consultants, you guys know what’s going on. You guys are growers or extractors or businesspeople, and you all need better back end offices. If you got a great back end then yeah, you’re gonna do great.

Jim: It all starts with that, and we’re getting better at it. We’re gonna have all of our guys with an app that can really communicate well with the customer. Like I said, we’re not looking at a full-time gig. We’re in and out. We’re in to fix your problem, get out. We’re problem solvers.

Chip: Yeah. And you know, our consultants also, they’re independent consultants. And so if you’re a cannabis consultant from hemp to extraction, from genetics to banking, IT, whatever, right? Give us an email, man. We want to increase our network and we might have some business for you. And you’re an independent contractor, we’re just helping you guys too, man. Sure, it’s business and I enjoy business, and this is a good, good business to be in. We saw there was a problem in the industry on both the consultant side and on the consumer side.

Jim: And like I said, I’m pushing that investment side guys. Anybody that wants to invest in the cannabis?

Chip: Yeah, absolutely.

Jim: Give us a call. We’ll go through the pros and cons with you. We’re gonna think of stuff that you’ll never think of, I promise you that. Because we have people coming to us on a regular, we’re still learning every day. And what we do is we learn every day, and then we share it with you. It’s a fun business to be part of, being part of Chip’s network has been amazing. All you gotta do is call Greener Group and you’re part of it, man. So it’s that easy. If you have –

Chip: It has been fun though, man. We’ve talked to like, we just launched this business a couple of months ago. We’ve talked to like, so many cool people about projects they’re doing. And working with so many cool people right now on projects, man without naming names or specific locations, like what’s the favorite call that we’ve been on?

Jim: I like the one that came from Tennessee, and they overgrew hemp. Because it was one of the first ones that we had. And these guys were like, “Man, we really don’t know what to do. We basically have thousands of pounds of hemp. We don’t know how to get rid of it. We don’t even know where to start. We don’t know what to do now, because we got so screwed this year. What do we do next year?” They were just completely at end, at wit’s end, you know?

Chip: They were real typical of what was going on in the hemp industry this year for sure.

Jim: Yeah, supply and demand. And –

Chip: I mean, they’re smart people, they were in the agricultural industry. They already had like, success doing other stuff. They’ve already got like, products on the shelves in the oil, ag space, like not cannabis-related at all, or hemp-related at all. They were successful businesspeople and had problems.

Jim: Which is very common. They thought, “Oh, it’ll just be like growing strawberries.” It’s not.

Chip: Yeah, we just grow it and somebody will buy it. And strawberries aren’t like that either, man. And nothing is. It has to have that sales channel.

Jim: I think personally from a business side, that’s the first channel that you should create before you grow anything.

Chip: Oh, yeah. Hey, you know, I mean, one of the things that we do a lot of is branding and marketing.  And it just naturally do all of our businesses. And the thing that both of us realized is, you can have the best brand, the best design, the best content, the best advertising, the best product placement of any of your competitors. But the only thing that’s going to drive your brand is sales, right? You have to sell. And honestly, that’s the first channel you should work on, instead of the last. People who try to get work on the opposite side, right? They work on the brand first and –

Jim: The easy stuff. Yeah, they work on the easy stuff. And one thing we’re finding out at Greener is that marketing is tough. Like I said, we got kicked off Facebook. I mean, both Chip and Travis, Travis is one of our partners. And they were like, “It’s not if we’re gonna get kicked off, but how long?”  And it’s like, “We got to work around this crap.” There’s constant contact won’t let you send out cannabis stuff.

Chip: Cannabis emails, right.

Jim: So at Greener, we’re figuring this out. We have our own CRM, and we’ll work with you if you need help with anything like that. If you’re starting a dispensary, if you’re getting ready to think about doing a grow, call us first. Let’s talk about a supply chain before you grow them. Yeah, don’t call us after.

Chip: I just realized we were starting to sound like an infomercial, which is totally cool, ’cause it’s my podcast and I can do whatever what I want.

Jim: Yeah, exactly.

Chip: But no, it’s exciting. It’s so exciting to talk to all of these different people. Man, I think my favorite conversation was also a hemp comp. I’ve had two conversations that were my favorite, I think. The cannabis farm on the west coast that wanted to relocate to another state. It was just, it’s difficult with the environment, the fires, the remoteness, the taxes, the state and local taxes over in California are just ridiculous. And they wanted to move, and I really liked this conversation, because they were cannabis, successful cannabis people.  They’ve been doing it for a moment. And they realized like, they needed a little help and reached out to us. They were interested in other states that they can move and operate in, because previously California for many, many years was the only place to operate. And now, it’s just not the case. So I really liked that conversation. And man, I also liked that hemp technologies conversation we’ve had. These guys are trying to develop some hemp technologies, and were really approaching in a different manner. And that was really inspiring, because the hemp textile industry is just growing so much, growing so quick.

Jim: It is, and we’ve got a great by the way, we’ve got a excellent connection with textiles, and hemp.

Chip: Yeah, absolutely man. Engineers…

Jim: Hey, we also have the ability to, we’re a specialist at building any kind of app or website in the cannabis space. So let us know, we’ve got all that covered.

Chip: I know it sounds like a one, not a one stop shop. But like, literally, through all of my years of business, I’ve had to do all this stuff for my businesses. And mostly I set up with my own employees or networks of people that now understand cannabis. And so I’m basically opening up my network. Jim has got a huge IT section and programming section to his business right? Like, we can pretty much design or modify any software, build any app or website through in-house means, that’s what you’re saying, Jim, right?

Jim: Yep, yep. We got the capacity, we’ve got people that, the team that’s building Health Camp Buddy. And what they do is, like I said, we can put you on a CRM that you don’t have any restrictions whatsoever. So yeah, give us a call. I’m a marketing, branding guy, I love talking about that. Chip and I dream shit up every morning, I kind of look forward to those calls, because it fires me up. It’s like, it’s better than exercise, that’s for damn sure. It does, it puts us on the same page. And it’s like, we don’t have to, I’ve never had a partner with, I gotta say, Chip, I got it. And he’s like, he hangs up. We don’t waste each other’s time at all. And if you’re going to get a partner, find somebody like that.

Chip: I couldn’t say enough about how much I’ve learned in the past year and a half that we’ve been working together. And I know you said you’ve learned but man, I’ve learned just as much. So that is the beauty of a good working partner relationship, is that you learn from each other. And me and Jim have both have poor partners in the past, and we’ve had exits from businesses that worked out or didn’t work out. And we’ve had a significant amount of experience of working with people. And having an active partner in your relationship, versus an investor is a completely different scenario. We should do a whole podcast about that. How to partner, how just specifically how to partner with people.

Jim: How to get along. It’s a hard thing, man. Get along, I’d start by get a bong, right?

Chip: Get a bong, yeah.

Jim: Yeah. I mean, I totally believe that you’ve got to have something in common with somebody and Chip and I, we found out our common denominator immediately. And we’ve never broken off of that. I mean, we’ve stuck with it, we stayed in course, we pivot left and right. But it always comes back to the, we’re business partners that have become friends. I highly recommend. Don’t partner up with a friend.

Chip: Yeah. That’ s a better way to do it, that’s for sure.

Jim: Become a friend after you become business. That’s my free information I give you.  Some of the other things that Chip has brought up that are pretty awesome are that we’re both businesspeople. We believe that entrepreneurship is awesome, I’ve been selling cinnamon toothpicks since I was eight years old. But the number one thing is that we support cannabis. We really believe in it and Chip more than me, he lives it. His goal is to grow more weed than people can smoke. And my goal is aid people’s lives with cannabis. So we got, if you want to participate in this mission, give us a call, man. Follow us. Follow us, Eric is a big mission actually, Chip and I were gonna talk about this and I want to bring it up is that I’m getting ready to –

Chip: Hey, let’s pause for one second breathe. Because Jim will just start talking and get so excited about stuff. But hey, let’s just break for one second and say, this The Real Dirt podcast. Thank you for joining and listening. Please join us on iTunes or Spotify. Hey, and if you’re out in the world, and you need some equipment of some sort, lights, soil nutrients, cultivateokc.com, cultivatecolorado.com. We ship all over the country. Call us if you’re in Colorado. Call us if you’re in Denver. Call us if you’re in Oklahoma. We’ll ship to you. We have commercial accounts. We’re one of the largest purchasers in the country of rock wall general hydroponics, botanic care, pure blend, growers soil, tuber. We ship all over the country. We support cannabis farmers all over the country, specifically in east of the Rockies. But coming to the west coast soon, and look for all of our products in the west coast, 2021. This is The Real Dirt.

The Real Dirt on Permaculture and Cannabis Tourism

The Real Dirt on Permaculture and Cannabis Tourism

permaculture and regenerative cannabis cultivation
Notice: This episode was recorded before the forest fires in California began.

Restorative agriculture is no joke.

As cannabis cultivators, we are all stewards of the environment. Our actions can directly impact our local ecosystems, and as cannabis cultivation spreads across the nation, that impact can grow rapidly.

Restorative agriculture, or permaculture, is the act of farming while trying to prevent as many environmentally harmful practices as possible. Water usage, nutrients, soil beds, and farm design are just some of the aspects that go into restorative cannabis cultivation, and Sol Spirit Farm is doing it all.

Judi Nelson and Walter Wood are the owners of Sol Spirit Farm, a licensed 10k square foot regenerative cannabis farm in Trinity County, CA and Sol Spirit Retreats, a cannabis tourism-focused, farm stay hospitality business. Walter has been cultivating cannabis since 1996, and his passion for improving the environmental footprint of his cannabis cultivation is what drives every cultivation decision.

Judi and Walter started Sol Spirit Retreats in 2019 after meeting a lot of people, even people working in the cannabis industry, who had never seen a cannabis plant growing in the ground under the full sunshine. They wanted to share the experience of being in the Emerald Triangle on a cannabis farm, and show off how regenerative farming, permaculture principles, and appropriate technology can enhance the cannabis we bring to market, while improving the health of our land.

In this episode of The Real Dirt with Chip Baker, Judi and Walter take Chip through their grow processes and how they maintain their restorative cannabis cultivation practices. They also dive in to the new world of cannabis tourism and the many challenges, especially the legal hurdles, that the two had to overcome just to operate.

While still small and driven mostly by word-of-mouth, Sol Spirit Retreats has drawn in a lot of people trying to experience the northern California life. Judi hopes that one day it will be just like a winery and orchard, where visitors won’t just be able to tour, but also taste the cannabis on the farm!

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Transcript

 

Chip: Oh, here we are, The Real Dirt. Today at The Real Dirt, I have some peoples from one of my favorite place in the world, Trinity County, California. Man, Trinity and Humboldt, and along the border there, is one of the most beautiful and rugged places in the world. And I have Judi Nelson and Walter Wood of Sol Spirit Farms and Retreats. Say hey, Judi and Walter.

 

Walter: Hello!

 

Judi: Hey, Chip!

 

Chip: Oh, man, I just love that whole area you guys are in, outside Willow Creek all the way to Hayford. I’ve got some really great friends over there. Little Hill Farms is over there, and man, you guys are just in paradise.

 

Walter: Definitely, definitely. We love it. We have been out there for about 20 years now and I don’t know, we hardly leave. It’s home. It’s a magic place.

 

Chip: So are you guys on the mountain, or the river?

 

Walter : We’re about 300 feet up from the river floor. So we’re just out of the river fog, but at the same time, we’re not up on the hilltop. So it’s a nice kind of in-between. We’re in the valley, but we get about 12 hours of sun so it just works out perfect.

 

Chip: Oh man, it sounds beautiful. Yeah, that river fog can plague you. I lived over in, off the Vandusen for a number of years. Man, the fog just creep right in on you.

 

Walter: I had no idea how bad it was until one day, we just took a little drone up and it was like, 10 o’clock in the morning. We’d been in the sun for hours and the whole valley was fogged in just below our shelf.

 

Chip: Oh yeah, there’s places like that all over. You know I lived in, up in Kneeland right outside Arcata for a number of years. And we’re at the 3500 block, which is 3.5 miles up that hill. And if you went just a half a mile further, you’re gonna have enough fog. Almost every single day like, hours before you know, we got out of the fog.

 

Walter: Luckily, we were living in the area for a few years before we bought the property, and we had a pretty good idea what the [2:18 inaudible] were. Permaculture course really helped nail in what exactly makes a good piece of property for homesteading, and growing some fine medicines.

 

Chip: Well, man, you guys are in the homesteading capital of the world, that’s for sure. And you mentioned permaculture, and you know, we talked about regenerative farming earlier. You guys have a unique cannabis business. You know, many people just have a, they cultivate, or extract, or are packaging something, but you have this cultivation that you integrate with a farm stay. Tell me how that works.

 

Judi: Well, so we have been inviting guests up to the farm. The [2:59 inaudible] as legalization of recreational hemp in California, we started going to a bunch of different trade shows. And it was kind of amazing to meet people who are in the cannabis industry who have never seen a cannabis plant growing in the ground. And it really surprised me, because obviously, we’ve been sort of up in our little bubble here for the past 20 years, and I just didn’t realize it. And so, we just really wanted to be able to bring people like that up, and be like, “Hey, check this out. This is this way that this can be done that’s not taking a lot of resources.” We’re actually trying to make our piece of property and the land that we’re working with in a better state than when we found it. And in order to do that, we have some bell tents, which are these beautiful canvas tents. And people come up, and they generally spend two nights in the tents. And we raise pigs and chickens on the farm, as well as vegetables and fruit, and so we’re able to do farm-to-table meals. And then Walter takes them on a really nice farm tour, and shows them all the different techniques that we’re using. And we usually take them rafting on the Trinity or on the South Fork, depending on what time of year it is. And it’s just been really great, because I think to people who are suffering nature deficit, nature connection deficit, it’s a really rejuvenating experience I think for people.  Especially if they’re coming from a city, to come up and just chill out, smoke some good medicine, and connect with nature. And it’s been really rewarding for us too, and hopefully for them.

 

Chip: That sounds so fun. But you guys don’t have a normal cultivation or I shouldn’t say a normal, but it should be normal. But you guys use permaculture and regenerative farming techniques.  Many people have heard organic or maybe living soil, and those are kind of part of regenerative farming and permaculture a bit. And I know it’s a huge question to ask, but man, can you like, tell me how it applies to cannabis?

 

Walter: Well, we’re working on a whole bunch of different angles and we did this, we have transitioned substantially in the last few years. We were doing the full season plants up until almost legalization, and then we switched over to the light dep, and so we’re getting all that worked out. And so we’ve now got about six and a half thousand square feet of, we got living soil beds which for us that means we don’t till them, we don’t broadfork them or anything. We did originally broadfork them to just loosen them up a little bit, but not to actually turn the soil. There is a living clover cover crop growing year-round, it’s a little bit died back right now, because they were associated out by the ladies on the first round. We just replaced the spot where the plant itself was potted in, or the pot went in into the ground. And so the rest of it’s all connected, all natural, all living. Tilling really disrupts the biology of the soil and releases a lot of CO2 into the air. With this, the clover cover crop, we didn’t have to import any nitrogen this year. All’s we’ve been feeding has been compost fees, most of that’s made with onsite compost, we’ve been doing various KNF type things, which we are importing some sugar to make our nutrients. So that’s just about it. It’s all natural farming, just trying to to make as many nutrients as we can at home to import as little as possible, and just build that soil. 

 

Chip: When you say beds, describe what your beds look like.

 

Walter: Well, so I mean we are on a little bit of a slope. It’s pretty mellow, but it does slope so we went across that hillside.  And when we broadforked it and all that out, we leveled out a six foot bed going across the hillside, it’s tied right into the soil. There’s no cage around it or anything like that, it’s just directly in the earth. And then, we’re going to be putting up some wood edges on the downhill side to just help retain that edge. It’s grown right in the earth. It’s super important to me. We don’t have to feed as much, and the plants have access to what they want. They can make choices, and they’re not stuck in a little tiny soil spot, they have access to the whole area.

 

Chip: What did you have to do to your soil to prep it? What did you add to it at the beginning, and what are kind of the things that you add to it now?

 

Walter: Well, so this year, like I said, we actually, we did not add anything besides wood cover crop (7:50). And then we also did bring in forest duff from the hillside above of the patch. And so we brought in a couple inches of the leaf litter and stuff that’s just starting to break down a little bit, so that brought in our indigenous microorganisms or IMOs, as they’re known sometimes. So we covered the beds with a six inch layer of that which completely covered that clover for a little bit, then that cover crop burst right back through that, and basically just incorporated all of that leaf matter right away. And so previously, when we first did prep those beds, we did bring in some manure. I think that was about it. I’m so scared to bring in even from outside anything because our tests, our flower’s tested to the parts per billion on these pesticides, and what if I’m bringing in some straw or something, and if it were to have something? So we avoid bringing in anything. We like to keep everything from on-site, that way we know it’s clean.

 

Chip: These aren’t like, beds that normal people think of that have wooden sides, their area is that you’ve built in the soil, grown in and added your own ingredients, local ingredients.

 

Walter: Exactly, exactly.

Chip: When you talk to people about cannabis techniques and grow techniques, a bed means so much different, so many different things. You know, in the indoor world, it can mean something, it’s totally different than the outdoor world.

 

Walter: We are directly in the ground for sure.

 

Chip: You’re directly in the ground and you say you do light dep, is it under plastic? Or is it under natural sunlight during the day?

 

Walter: So yeah, we do not have the clear covers on the greenhouses, so they are open to the natural sunlight. It makes it simpler. We don’t need as many fans, things like that, because it is open. And then yeah, we roll down some tarps over it at night, give us the 12 hour cycle.

 

Chip: Oh yeah, absolutely, man. I’m just envisioning your garden here as we’re talking about it. I mean, I’ve been in quite a few Humboldt and Trinity Gardens on the hillside. I feel like I know, I feel like I’ve been to your place before.

 

Walter: One thing that’s a little unusual is each bed is on its own, a foot higher than the next, because it’s sloping down the hillside. So then the bottom of the greenhouse has just some leg extensions to level it out. And so once again, just trying to simplify, keep things as minimal, and environmentally friendly as possible.

 

Chip: That’s the name of the game. And you know, the interesting thing about everything we’re talking about, is there’s no cost in doing this. Like you virtually have, I mean, you have very low input costs. 

 

Walter: Yeah, comparing it to an indoor scene it is very drastically reduced. I would do only two runs a year. So we have very little lighting, very little inputs, and that way, the light dep is significantly more labor I find than the full season was. And you know, just pruning up all these plants and anything when you multiply it by 1800 or 2400 pound a run, all of a sudden like, just a few [11:13 inaudible] here and there adds up.

 

Judi: There is an increased labor cost, you know, you’re just trading going out into the forest and having to collect these inputs. That’s a labor cost, right? So you’re trading maybe some increased labor cost on going out and sourcing the nutrients ourselves compared to like, just going to the store and buying something that somebody else made in a bottle. So it’s a little bit of a trade-off. It’s not like there’s no cost associated. There’s no material cost, but there is a labor cost for sure.

 

Chip: Wait, wait a second. I thought that’s where the farm stay came in. Don’t you have the guests doing that for you?

 

Judi: I gotta make that work out, right? That’s the next step.

 

Chip: Sounds like you guys got a great trim camp. You really need to be hustling guests here in October, huh?

 

Judi: Right. Yes, come pay to trim our weed. That sounds like a great plan. I gotta get to work on that.

 

Chip: You would be the first person to try to implement that one.

 

Judi: I’ll let you know how it goes.

 

Walter: We’ll outdo what everyone else has [12:16 inaudible].

 

Chip: You know, not too many places have cannatourism, and that’s what we’re talking about here. And this is so akin to, I mean, wine tourism or fishing tourism. Like, this is like, a brand new thing. And how has it been perceived?

 

Judi: Well, you know, it’s been a little bit of a challenge just working out all the legalities of doing it, obviously because cannabis is so highly regulated. That’s, I would say been the most challenging part, is just trying figure out and make sure I’m not breaking any rules. And one thing that I mean, the people who have found it and have come out,  we sort of kept it a little just word of mouth so far, but the people that have come out have all had a great experience. And I think that, especially in Trinity County, and in Humboldt, like, it’s a huge thing if we can make it so that it’s easy for farms to do this, and to show it. There’s a huge demand for people who want to come and have this experience. It’s like, legendary, this area. There’s lots of people that want to come have the experience. So it’s been really well-received by the people who have come so far. We’re just trying to make it better all the time. And someday too, what we hope is like, just like wine, it would be amazing if we can get to the point with the state laws and the local laws that I could actually allow people to purchase cannabis at the farm when they come, you know, be able to buy our flower on our farm. So far that’s not allowed, but I really do hope that one of these days soon, the various involved agencies do allow us to do that, just like you can at a winery. And do tastings, and do that whole thing, because that would be amazing.

 

Chip: Absolutely man. They’ll treat us like adults one day.

 

Judi: Someday.

 

Walter: Maybe, I sure hope so. We know it’s come a long way.

 

Chip: It’s amazing, you know, Humboldt and Trinity County has such long-standing history, but there’s just always been this fight against cannabis there, and it just still remains. It’s one of the most difficult places to get licensing to this day. They’re really missing out on so much great culture. And this huge brain trust is there of people like yourselves, and living environment, sacrificing to grow cannabis, and cannabis growing them in return. It’s just an untapped resource, and they just haven’t used it well enough, that’s for sure.

 

Judi: Especially in Trinity where, you know, there was logging and mining, and that’s kind of what everything was built upon. But that’s been gone for decades now. And there’s not a lot else going on in Trinity. And I do think it’s changing. You know, we were able just recently, the Trinity County Agriculture Alliance, of which we are members, which is a group of licensed cultivators in Trinity. And we actually proposed our own cannabis commercial, cannabis tax measure, like, to tax ourselves. Because up to that point, Trinity didn’t have one and, you know, we all want to see our community services happen. And, we were able in five days to collect 10% of the registered voter signatures in the county to get our measure on the ballot.  And you know, who would have thought that that would ever happen in Trinity County? But it just did, so it’s coming around, it’s happening. You know, we’re getting more organized, and as people can kind of come out of the closet a little bit, I think that’s only just gonna increase.

 

Chip: Yeah, ’cause people are still scared to talk about cannabis there, even legal cannabis owners. They’re scared to talk about cannabis. They’re scared to bring it up to their neighbors. It’s still taboo in so many communities, in so many places.

 

Judi: Yeah, it’s true. I think that for me, that’s been one of the best parts about recreational happening in California. It’s just like, “Okay, you know what? We’re here. We’ve been here the whole time, but now we’re letting you know.”

 

Chip: So tell me about this tax initiative.

 

Judi: Well, so there was a tax measure proposed on the March election by a group of people who really actually just wanted to put all of – my perception – was that their tax basically was just to put everybody out of business. And so this, the Trinity County Agricultural Alliance came up with one that is much more small farm friendly, because in Trinity County, almost everybody has 10,000 square feet or less because of the way that the ordinance was written. There’s only a few people who have more than 10,000 square feet. And so basically, the TCAA came up with this proposal where it’s all based on sales, right? So for instance, in Humboldt County, you have this square footage tax where you’re charged per square foot, kind of regardless on whether you grow anything or make any money or not, which personally, I don’t think is the best way to do it.

 

Chip: Oh, it sucks.

 

Judi: I think that like these other industries, you should be taxed once you make money, right? And so luckily, we kind of had time to look at all these other counties and be like, “Okay, what’s good, what’s not good?” And so this tax, it’s like, for your first hundred pounds, you’re taxed at this rate. And I can’t quote you the exact numbers, but you’re taxed at a lower rate. So if you’re a very small producer, those first hundred pounds you grow is taxed at a low rate. And then it goes up, like okay, and then the next 200, I think, and it goes up from there until like, over I think a thousand pounds, you’re paying, I believe it’s $15 a pound in cultivation tax to the county, basically. And, you know, there’s some other things in there about different businesses, there is no retail in Trinity County yet at this point. And so they’re not, you know, they’re missing that, again, they’re not collecting any tax revenue because they’re not allowing anybody to sell retail, which hopefully, again, they’re gonna get that together. But this initiative mostly is for taxation on cultivators, because I think that’s appropriate as long as you wait to tax them. Wait until I’ve made some money, I’m very happy to contribute to the county coffers to do roadwork and, public safety, and things like that, and schools. And so, we just wanted to show as an industry like , “Look, here we are, we want to contribute, but don’t try to put us out of business.” Because that’s not going to be good for the county long-term.

 

Chip: Yeah, there’s so much green greed, it comes from every place. The counties get it for sure, and the state governments get it for sure. Well man, I salute you guys, for working so hard to put it together. Trinity was considered one of the harder places when it all started, I think Humboldt’s shown that it’s the hardest place right now. I mean, Mendocino might not be so easy either, but it hasn’t been any easier anywhere in the Triangle.

 

Walter: I think the triangle has some like, 60 or 80% of the permit since, it’s a large number.

 

Chip: More like 15, 16,000 people in Humboldt with commercial grows, you know, before all this has happened. And to say that you have like, and to say that you have 500 people or 600 people with licensing? Man, I just don’t think that’s a good enough attempt to get people out of the private market industry, and get them into tax. Because literally for Humboldt, it’s billions of dollars. They would convert all of that private grow – sorry guys, you should probably pay some taxes, all of my private grow friends that are out there just growing in the hills. I love you guys, you should pay more taxes. If they would incorporate all those guys into it, it would like really, really change. I mean, my local school, Trinidad Union School District, man they’re failing, they don’t have any money, right? Like, COVID’s hit them so hard like, there’s like, just so much stuff, and through Humboldt and Trinity County an educational loan that needs to be worked on. And you know if they played their cards right, like, cannabis could totally bring the whole Emerald Triangle out of all of their problems, right? It could help with the fire suppression issues. It could help with all the drug problems, it can help with all the homelessness, it can help with all of the educational stuff. I mean, it’s just such a wasted resource. It’s just kind of frustrating when we see as there.

 

Judi: Yeah, I think some of that is not necessarily seeing the legal market in California. And it is a challenge right now to, when you compare just all the hoops you have to jump through, all the money you have to pay. And yet, I personally think, because the state especially is taxing the end product so hard, they just have this huge black market that’s still going, and it’s hard to not look at that and be like, “Wow, that was so much easier back in the day.” But again, now it’s all changing and it’s the time to like, get together and move forward into the light.

 

Chip: No, it’s the responsible thing to do. And I mean, I don’t know about Trinity County, but Humboldt County per capita always had more people contributing to fundraising than anyplace else, you know? And that was because all the cash dollars from the fishing, the logging and the cannabis. And now the fishing and the logging, it’s like next to nothing compared to what it used to be, and it’s just cannabis. If they could just, open up their arms, just embrace it.

 

Walter: Relax a bit.

 

Chip: Yeah, relax, relax a bit. I know you have such a special place and inviting people out there. Tell me about some of the people that have come in and visited you.

 

Judi: So last year, we mostly focused on some different folks who either own, or manage, or the buyers for various retail shops in California. Again, because there’s no better way for someone to learn where this particular brand, our Sol Spirit brand of flower comes from. And, the lot of them had never been to the Emerald Triangle. So last year, it was a lot of retailers. And most of them were so stressed out when they arrived, because they’re jumping through their own set of hoops. And that job, I can’t even imagine trying to pull that off. And so, it was just super relaxing and rejuvenating for them. And most of them, you could just like, see their faces change by the third day where they were just like, “Oh, okay, we’ve let go of the stress. We’re here. ” And also getting to see the way that we farm, I think really opened their eyes to like, it’s not all the same. So like, indoor has its thing and then people with like, really large grows who are maybe putting out more mid-quality stuff, but in volume, that’s a whole different thing. And then our particular craft, regenerative way of doing it, it’s like, you’re actually talking kind of about different products, right? And so I think it was great for them to be able to see, like, “Oh, yeah, the next time somebody comes in and tries to sell me a regenerative craft cannabis, I’m not going to compare it to this $8 eighth in a mylar bag that came from a 12-acre scene in Salinas,” or something, you know. So that I think is like, an education piece that’s super important to us. And so there’s that, and like, that really, I think, changed a lot of their perspectives. And then this year, we’ve had more just regular folks. It’s been interesting with COVID to kind of work that all out, and so we had a bit of a slow start just making sure that we could keep everybody safe. And now I feel like we’ve got that down. And it’s been, I feel like even more rewarding, because we’ve had several people from the Bay Area come up, and some of them have been stuck in their apartment for months. So to be able to come out and of course, the beautiful cannabis medicine also helps with their mindset. And we had a couple of people come out where they sort of like, changed their whole life trajectory over the weekend, because they were able to just kind of step out of their normal life and gain some perspective on what they were doing which of course the cannabis is also really helpful for.

 

Walter: Yeah. The hills of Humboldt County and Trinity County have a way of doing that.

 

Judi: It’s been really great. We’ve had all kinds of different people, yes. Yeah. You know, you get used to where you live, and you kind of stop seeing it, I think sometimes. And being able to have all these different people come and see it from their perspective and out of their eyes, it really refreshes our love of the place as well.

 

Chip: Oh man, you know that’s the thing that people don’t understand or know about that area, Northern California is it has the least light pollution I’m pretty sure of any place else in the US. Right, maybe even the continental US. I mean, it is you get to see this guy.

 

Judi: Yeah, it’s pretty amazing.

 

Chip: It’s been great chatting with you guys. If people want to come to Sol Spirit Retreats, how do they get in touch with you guys? Can they follow you on Instagram? Or how does it work?

 

Judi: Well, they can follow us on Instagram. We have two different Instagrams, so one for the farm and one for the farm stay. And they’re, Sol Spirit Farm, s-o – like the sun, Sol Spirit Farm and Sol Spirit Retreats. And then our websites are the same, solspiritfarm.com and solspiritretreats.com.

 

Chip: Yeah, well, hey, thanks for joining me and man, smell some of that good Trinity County here for me. God, I wish I was there right now with you.

Colorado cannabis sales hit new all-time high in May 2020

Colorado cannabis sales hit new all-time high in May 2020


Cannabis sales in Colorado set a new monthly record in May, hitting their highest level since recreational sales began in 2014.

Dispensaries sold $192,175,937 worth of products in May, according to data from the Department of Revenue’s Marijuana Enforcement Division. That’s up about 29% from April and an increase of 32% from May 2019.

Sales at both medical and recreational pot shops hit monthly all-time highs, at $42,989,322 and $149,186,615, respectively. Collectively, both sectors have sold more than $779 million in 2020 and paid more than $167 million in taxes and fees to the state.

Roy Bingham, co-founder and executive chairman of BSDA analytics firm, said a confluence of several factors caused by the pandemic are likely causing the increase in sales. For one, many people may have more leisure time and are spending more time at home, where cannabis is typically consumed. Existing marijuana consumers also are buying more each time they go to the dispensary, a trend that started with stocking up in March when Colorado went under a statewide stay-at-home order.

“Everyone has perhaps become more used to consuming a little more,” Bingham said.

After losing market share to products like edibles, flower is seeing a rebound in sales likely driven by drops in price, he said. According to BDSA, cannabis buds were going for $4.37 per gram in May, down from about $4.71 per gram in January.

“It’s beginning to look like cannabis is anti-recession, or at least COVID-recession resistant,” Bingham said, adding Colorado has experienced “spectacular growth” this year.

Liz Connors, director of analytics for Headset, which also tracks consumer trends, expects sales will continue to build on that in June and July as tourism increases.

Dispensaries in the Centennial State were deemed essential businesses during the early days of the pandemic and the statewide stay-at-home order. So far, monthly cannabis sales this year have consistently outpaced 2019, which was the highest-grossing year on record.

SOURCE