The Highs and Lows of the Hemp and CBD Industry with Dan Ramsay
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Without the supply chain, there is no supply. That’s what Dan Ramsay specializes in setting up for hemp farmers across Colorado.
Currently, he’s the General Manager at the Natural Order Supply rooted in Grand Junction, Colorado. Natural Order Supply has been at the forefront of the hemp industry since 2015 and founded by a group of cannabis professionals and growers. Natural Order Supply advocates for and provides sustainable farming products that help farmers grow with confidence.
In this exciting episode, Dan shares his success story with their hemp business, how to cope with these hard times, and their advocacy to expand the awareness of cannabis and hemp benefits.
“As a company, as a person, my ethos has always been real education based in this industry.” – Dan Ramsay
Some Topics We Discussed Include (Timestamp)
18:53 – Getting involved with hemp
26:01 – Pandemic and hemp overproduction situation
36:56 – Fluctuation rate of some CBD products
40:11 – Hemp market’s downfalls
55:29 – Cultivation throughout the country
1:06:07 – Price per point of CBD
1:11:54 – Natural Order Supply’s future in the hemp industry
1:16:13 – Connect with Dan
People Mentioned / Resources
- 3C Consulting
- Green Lion Partners
- The Wife Strain
- Cherry Blossom Strain
- Farm Bill 2018
- Greener Consulting Group
- MJBizCon
- Colorado Biodynamics
- Delta 8
Connect with Natural Order Supply
Dan Ramsay
Connect with Chip Baker
TRANSCRIPT
Chip Baker: Hey, welcome to another episode of The Real dirt with chip Baker today I have Dan Ramsay from Natural Order Supply. Hey, thanks for coming, Dan, how are you doing today?
Dan Ramsay: I’m doing great. Thanks for having me, Chip.
Chip Baker: Oh man, I tell you in these COVID episodes, I’m able to talk to so many more people because, man we’re all just hanging out at home on zoom calls anyway, huh?
Dan Ramsay: Yeah, you know, there’s a lot more those talks just, one to one but but not in face. Or a bunch of screens at once.
Chip Baker: Pretty much had to turn off all my video. Audio seems to work for here at The Real Dirt studios but the zoom videos haven’t gone so well. Apologize for any fans out there any listeners who also have felt the poor quality of production and we’re going to try to pick up that and hey, we’re kind of starting today here with Dan. And Dan is a leader in the hemp and cannabis supply industry. He operates a supply store in Grand Junction, Colorado, the Natural Order Supply. And even though Dan sells stuff for all things growing, he have been focusing on hemp for the past several years.
Dan Ramsay: That is correct. It’s definitely been our niche and kind of the specialty where we feel like we’ve been able to, to fall in with a little bit of luck of you know, time and location. With just being out here located in Grand Junction, Colorado, there’s been a lot of hemp since we we 2015 out here.
Chip Baker: Yeah, and Grand Junction is one that has one of the best climates for growing outdoor cannabis in Colorado.
Dan Ramsay: It’s really a nice location just right up from us here in Mesa County. We’ve got you know, Palisade which is Colorado’s wine country and, you know, Grand Junction, always at the top for the most registered farms in the state or in the country. Especially when you look at the county surrounding us out here between delta and Garfield County, there’s just there, it’s been a good place to find hemp farmers in a country that hasn’t had them for so long.
Getting Involved with Hemp
Chip Baker: Yeah, so So Dan, how’d you get involved with hemp?
Dan Ramsay: So yeah, we’ve launched a Natural Order Supply. I come from a company called 3C Consulting and then working with some candidates and business investors who called Green Lion Partners we launched Natural Order Supply which I took over you know operations of in 2015. And you know, the first employee I got in Natural Order Supply was the first registered hemp farm out here in the area. So we started talking hemp when there wasn’t, no one had closed a sale yet with just the idea of the excitement. And as the years went on, it seemed like, given that like Grand Junction being in Colorado, there’s a moratorium on high THC so we don’t have any medical or adult use cannabis stores in Grand Junction.
So I think it might have been a hotspot given the good climate, the land available. And kind of the lack of other cannabis entrepreneurial opportunities that might have just kind of made it a little hotspot. So pretty quickly, my goal was focusing on wanting to sell to businesses into farms that there was a rumor in 2015 that some of those marijuana entities were coming kind of towards our side of the slope, but we kind of shut down at that time. And every year as it grew, I found this niche in this new community, and I love the agricultural part of it. And that combination of what we’ve learned from growing in closets and how it translates to growing outdoors.
Chip Baker: Yeah, you know, that sort of the state is really responsible for a lot of the hemp genetics that are around the country right now. I mean, I believe the Wife came from the area and–
Dan Ramsay: Like Cherry Blossom–
Chip Baker: Yeah, Cherry Blossom. All of that stuff came from over there, right?
Dan Ramsay: Yep, we see a lot of that. And it’s like advocacy has been around here for a long time. And it’s always interesting, though, to see some of those genetics and other parts of the state back in the country and moreover, but then it’s, you know, back in expo days, as we travel a little more, it seems like there’s so many varieties that, it’s amazing how each state can find their own little set of new names or different varieties so quickly in this industry, but it is fun to see that some of these original base genetics have really made it throughout the country and being grown in different, you know, geographic regions and seeing how they’re doing.
Chip Baker: Oh, yeah, absolutely, man. I see the Cherry and the Wife all over. I see it. You know, Maine I see it in Vermont. I see it in Oregon. I see it Tennessee Kentucky. They were really the first to hit the market is high CBD hemp products. And over the years people have been able to do add on and interbreed with them and develop stuff for their local geography. I’ve never really liked the way that the Colorado Cherry or the Wife grows. I like vigorous plants. Those are they’re a little delicate, but they’re grow really well for Colorado. They grow really well for Oklahoma and windy areas. They’re they’re smaller plants. And you know, when people look at an individual plant, they’re like, oh, man, what’s that plant, but like you look at a field of it. It’s a totally different story.
Dan Ramsay: Looking at those genetic And they get whether they get bigger kind of stayed kind of short and stocky on some of those, you know, we’re really just harvesting became becomes such a thing too like some of those yeah, and I love that huge plants I love it when they set the hammock between plants. But boy sometimes harvesting takes a little while and when you’re looking at 50 acres, 100 acres all of a sudden and trying to get something that can be standardized and mechanized, it’s always easier said than done with genetic choice at this stage of the game, which is how reliable we see those genetics in the field and how, especially since kind of seeds came to town it was 2016, 2017 to 2018 it was really the clone wars.
And we made a lot of discussion and sales around bulk clones, and how to be in more of a nursery than just to grow in a lot of sense. Because when all of a sudden you’re starting 10,000, 100,000 million-plus plants, which we’ve worked with clients, and then all those numbers in, there’s just a lot more to consider as he started scaling up from, from everything about, like, operational approach to costs, but then you get them out into the field. And it’s those clones seem to be pretty consistent. So some of those first fields, I thought we saw more of that predictable growth out there, versus in the last year or so, where, you know, really, after the Farm Bill passed in 2018, last year was like, seeds were king. You know, there’s a handful of people doing at least where we are, just because I think the labor and operational costs the uniformity of timing and everything seeds make sense. But the stability of them is still a–
Chip Baker: Still in the process still in development?
Dan Ramsay: Yeah, exactly.
Chip Baker: Totally. Yeah, you know, another part I have many projects, many business projects, and other projects. I just to launch this year, but due to COVID and the hemp industry, we haven’t quite launched it yet, which is Certified Seed Bank. And it’s a seed bank that we’ve done the prep work ahead of time and certified that all of our vendors have a quality product. Because this was a story we heard from people over and over and over and over and over again like they got hermaphrodite seeds they often bought feminized seeds, but half of them were male, or a chunk of them was male, or the phenotypes were all over the place or they did perform, or they had high THC in them or no THC or no CBD or whatever the problem was. And we saw a need and marketplace.
Pandemic and Hemp Overproduction Situation
But man that federal hemp the last year really kind of flooded the market. And then COVID hit here, and we just haven’t really launched that business yet. I’m going to put it off till next year, but uh yeah man how has [crosstalk] COVID and the overproduction in our marketplace, how’s that affected, you guys?
Dan Ramsay: You know, I wish I could be more like optimistic instead of realistic about what happened between–
Chip Baker: Oh, this is The Real Dirt. You got to give them real.
Dan Ramsay: Yeah. I tell you what, last fall we got flooded market. You know it started flooding into came came pretty hard. You know that all of a sudden these clients you know most of the clients in 2019, 2018, 2017 a lot of that product was sold before January. And, you know, we were planning and I was working with clients about their new plans for the next year almost pre January, you know, just a little bit in December and then we get hit the ground running up the new year.
But last year, yeah, it got flooded. You know, and I think there’s multiple, you know, reasons that that might be we just grew so much, you know, so much was grown, like so many acres. And so when I went to the Texas hemp convention this spring I couldn’t walk to another booth and not just be like, you know, like the amount of flower that was for sale and the amount of biomass that like everybody was, whereas a lot of those industries trade shows and just a year or two back you’d walk in and finding people who had the raw product for sale in one form or another was a, I stepped into the industry.
And now, it was just like, you know, you could walk ten booths in a row and have ten comparisons, and everybody’s kind of like racing to the bottom, we’re telling you why they’re the best. So, just not a whole lot of sales. And then once that, you know, I think a lot of people being that it’s a young industry, and it’s AG, we just kind of sat there and we’re like, hold off, it’ll recover, and that moment of like, just watch the market, which is probably a good idea for your company at the moment for 2020 is just watching and seeing and learning.
So February seemed like it was pretty; it was hard to make sales. I didn’t know a whole lot of clients who were making sales and a lot of times we were already planning commercial farms at that point with people, and they wanted to plan, and so we saw a pretty big industry, shipped I think of farmers who stepped out this spring and did replant. And then on that same aspect, all of our propagators or, you know, who do seed production or new clone sales, they just got to that point where they were like, don’t worry sales are going to catch us because there’s some prevention pretty good money made in propagation in the last few years. And hemp for sure just selling clones and selling them back east and selling them in state and it’s pretty lucrative part of the industry too if you can get that niche.
But then this year, just the amount of new farms, they were only a few new farms. Last year, Colorado went from having just under 1000 farms at the turn of the year to having 2700 registered farmers, so 17 new farmers that came if not more considering the few that had dropped out the year before. But this year, I think everybody who went COVID hit everybody who was on the fence to replant or to start a new farm. Kind of just got conservatives on hold my money. I’m just going to sit back and not do this. So I think a lot of my farmers that I’m working with right now had genetics going into this year there wasn’t as much of genetic sourcing as there would be in an average spring of people stepping into the industry.
Chip Baker: Well, so many people just lost their ass to last year. So on the fence man because I mean literally we saw the prices go from the high point of 2019 at $50 a pound for biomass, all the way down to like I had someone say they take $1 a pound and January of this year. You know, and I mean that they had a million pounds.
Dan Ramsay: And those million pounders though, the issue was they went to the larger extractors and extractors were like, sure, we’ll take a million pounds. And then all these smaller farmers that have you ever to some of these larger ones all of a sudden, didn’t have that outlet were like, Hey, we please, we can go to them. They don’t always give us the best price. But we could you know, that [inaudible] has been there for the last couple years for at least the bigger extractors out here on on the western slope have been able to buy local for the years previous. I’ve been having these all of a sudden someone’s like I produced a million pounds, we produced a million pounds in 2018.
Or if they did, you know, they were there on the fly. But the idea that that that just kind of been, you know, turns the market so when somebody’s saying hey, I’m not only going to sell this for $1 pound, I’m going to take over the sales that would often have reached 50 smaller farmers even you know I’m saying or something [crosstalk]
Chip Baker: Oh, yeah, I mean, and it was the federal legalization of it the Farm Bill that brought like some really professional farmers. And at the same time, a lot of hemp farmers just hit their stride, kind of all at the same time. It was really a perfect storm.
Dan Ramsay: It was and you know, when you look at agriculture in Colorado, we are definitely like cannabinoid terpene farmers like, we just don’t have that, that infrastructure for grain or fiber, just like when you look at going to California or you know, heavy agricultural state where they’re like, oh, we’re just gonna do a couple minutes, 700 acres and like well, 700 acres, or 250 acres again, and unestablished market is that’s a lot to produce. Even if you have a lot of it not work out perfectly new and lessons you’re still gonna end up with a lot of product to move in a young industry.
And it’s an interesting industry because hence unlike high THC, cannabis it’s like an open market you can sell it anywhere. You can sell it in gas stations, grocery stores you can find those outlets you can sell it anywhere. Whereas like marijuana that the fact that what you produce has to be sold in the state in the stores, it keeps a kind of a kind of sexy you know kind of elusive and suddenly you have to go there to get it and when you get it, hopefully, your budtender, tells you the right thing and helps push you in the right area so that you get what’s going to be the effect you’re looking for.
As soon as all of a sudden CBD was in every gas station, I was making the joke like he saw CBD here now, I guess next to the Mountain Dew like all of a sudden, like even the retail outlets and advertently kind of sell down the value of it. Not meaning to, but just by the lack of education and presentation for a new market that’s trying to establish itself, I think as far as CBD goes.
Chip Baker: Yeah, absolutely. Well, hey, listen, Dan is a perfect place for us to take a break. When we come back. I want to talk about we talked about the farmers and the supply side. I want to talk about what’s going on within the consumable sides of CBD, and hemp.
Hey, we’re going to take a quick break. This is Chip and Dan The Real Dirt. We’ll be right back.
Hey, this is Chip from The Real Dirt. You know, I’m always starting new businesses. I’m a serial entrepreneur. I’m a little addicted to it. And I want to tell you about a new project of God, Greener Consulting Group. We see so many consultants throughout the industry. And some of them know what they’re doing. And some of them don’t, but almost no matter what it is, they have one specialty. And they might not have the specialty you need a Greener Consultant Group. We’re conglomerate of many different consultants all over the country. We have specialties from extraction, to municipal advisement, to venture capital. We kind of have somebody who is an expert in the industry, they can talk to you about whatever your problem is. And mostly we can solve that problem in just a day or two.
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Fluctuation Rate of some CBD Products
Hey, Dan, all of this overproduction on the biomass side on the flower side of it. How is it from your perspective, have you seen it affect the end-use products the thatchers, the edibles, the tinctures, the soaps, the shampoos, is that market increased any?
Dan Ramsay: I think that market it’s likely that it doesn’t seem to fluctuate as much from the price fluctuation we’ve seen, you know, as this year is continued, we’ve seen quite a few of those tinctures and topicals and things, at least go down a little bit in price to the end consumer. But you know, there isn’t always [crosstalk] Not much, it’s a good place to be. And I think that’s where there’s like a little bit of longevity for the smaller the larger companies that are vertically integrated so that they can actually be getting revenue on the accounts they grow once it’s like turned into a product
Chip Baker: You mean for farmers to make an added value product.
Dan Ramsay: I’m saying for farmers and just the whole company as a general right like because once you farm it and you like extract it in house and you have a branded product you can get on the shelf, then all of a sudden, there’s a little embodied margin there for both the farmer the extractor and the retailer. You know, it all kind of because it works together. So I do think it’s getting going to be separated a little bit more just because so much of the industry has been weeded out right now for a better word to say
But I also think that like people are starting to tone down a little bit of the silliness with the in consumer products. Maybe I’m wrong, but some of the silliness is just seemed like you know, we like I’ve got a package of it. CBD macaroni and cheese, and you’re like Who are these people? You know, like, I don’t know where that was, and it seemed like in 2017 if you could think it up and put it into it, CBD had a little bit of an image on your face now–
Chip Baker: I have friends with CBD toothpaste and CBD shampoo. [crosstalk] they’re good at it. You know, they previously made shampoo and toothpaste but like you know–
Dan Ramsay: And that helps because they already know this niche market. I think that knowing a real niche in CBD is the key to be like resell tinctures that help people who don’t feel good, is rough to be like, Hey, we work with athletes. We work with toothpaste and people who have now been like, Where does CBD fit in the dental industry. It’s a niche community and you find the right people there and you can thrive there. But I think a lot of the companies that came out trying to define their voice and being general have just had a hard time being in like a CBD shop just another tincture on the wall right.
Hemp Market’s Downfall
Chip Baker: You know use a square bottle. That’s one of the downfalls to the whole industry too is that in high THC cannabis and medical marijuana, medical cannabis, adult use cannabis, a lot of it’s vertically integrated. And if it’s not vertically integrated, it’s in this tight community because you have to have a license of difficulty, a difficult license in most states other than Oklahoma. And where hemp is harder to grow here than high THC cannabis. But it’s allowed a bunch of co-packers and white label people to come into the marketplace. And that in itself is just like homogenized the marketplace that the you know the same guy is making The tinctures is the same guys making all the edibles, the same guys making all the gummies. And how are you going to differentiate yourself when you’re making the same gummy as the guy across the street? Right? You got the same blockchain as a guy across the street.
And I think that’s been one of the like downfalls of the industry, even though it’s helped so many people start and progress. I think a lot of those people are gonna fall out right now because they were co-packers of other products, and they hopped on the CBD make a billion bandwagon. And I think we’re going to see a resurgence. I think we’re going to see more on farm products, more specifically made products, like you said, more engineered niche products. And that’s going to, that’s the industry maturing.
Dan Ramsay: Yeah, I think so. I think there was a minute where a couple of these companies saw that accelerated growth and pretty quickly we’re like, Hey, we can crank out they want so much once they build a brand and they’re an established company that the ability to white label just seemed like the next–
Chip Baker: No brainer
Dan Ramsay: All of a sudden we went from being like just a couple white labelers or its is till, it’s like you know MJBizCon last year it’s like every, you can white label anything and can have a business it’s like the 133 booths down right and and i think that like you said, that’s gonna you know, the markets going to mature quite a bit this this year over having some hardships and we’ll see people who are in the industry for real and when we look at some of those, like cottage industries, more like craft beer or something and farm raid, like I’ve got a company here I work with Colorado Biodynamic that has a coffee shop and palisade where they have a consumption lounge and they sell the CBD, they’ve got their couple products but you know, smokeable flower and their topicals and they do all these things that are related there. So it really has a niche in the feeling that it’s all interconnected real nicely. And you see that kind of craft feel and mentality that you get back in the day from craft beer, you know?
Chip Baker: Sure, sure. Something that we haven’t been able to get with craft cannabis or craft high THC cannabis. It’s interesting. How like, well one it’s always interesting to me how there’s so much division over hemp versus high THC. I see it as all one plant and I know it’s hard but wow man hemp has really led the way for high THC in so many ways and you know, the products that consumption lounges man the commercial agriculture, the use of plastic culture, the use of aerial spraying with drones like all that’s happened with hemp first instead of high THC.
Dan Ramsay: You know hemp is gonna really look at that economies of scale. And as things get bigger, it’s like how do you really turn this in and the fact that hemp has all these uses when that will eventually come to the from the plant. And THC, a lot of those are their niche, right, they know exactly what they’re doing. They’re in these and they’re in these niche stores that still have a pretty nice.
So I think when we see federal legalization, we’ll see a lot more of these practices being in, from hemp added to marijuana, but a lot of that has to do with regulations. Like, I think a lot of people in marijuana would like to do some types of cultivation that we see with hemp, but based on the square footage, they can have the plants, they can have, and state by state. It’s just enough that there’s no standard. And so once we see that, you know, kind of almost race to the bottom of cultivation of what people can do with the smokeable flower. You know, I project that we’ll see a lot of those same strategies just being implemented right into to the high THC platform as well.
Chip Baker: Yeah, we spoke about Oklahoma. You know, Oklahoma’s one of the only places in the country that you can scale and grow high THC cannabis in the same way that we’re seeing people grow hemp. One license, one easy set of regulations, and you can literally grow as much as you want. It’s been a testament to how much we’ve been restricted over research and development, because a man like in Colorado you can only plant so many plants, you can only have so many plants.
Dan Ramsay: And metric nose
Chip Baker: Yeah and metric nose. I mean we literally just planted 9500 seeds of 12 different high THC cannabis varieties the other day. And we’re of course are fino tracking and keeping track of all of this stuff but like there’s no regulations that say we can’t do it and a portion of the seeds I know they’re not gonna make it I’m just growing them to for R&D purposes and in other states that would be so difficult to do because tracking, keeping you know, destroying them. People think that you were trying to sell them on the private market. But here just the way that they’ve approached it, it’s just really good for high THC cannabis. We’re able to do all this R&D. And we got to culture stuff down here, I want to get this pivot stuff down here, tons and tons of hoop houses like field grown like acres, like you can do all of that here. And you can’t do it with hemp here.
Dan Ramsay: As soon as you step out and you start really getting those acres that we get that whole new like, controlled, uncontrolled environment. You know, things that have come out here from like pests we haven’t seen because hemp hasn’t been planted in a while to out in palisade last year there was you just if you did the little wine tour bike loop, if you were to like ride your bike around, you’d see 20 different fields of hemp and how much got seated out.
Like a lot of people have lost even when we talk about more factors that kind of made 2019 painful for the hemp industry combat harvest was how many harvests I know that were seated out even before like the early frost. But yeah, stepping outside and all sudden getting into the hoop houses. But once you start planting like, you know, acres on pivots, there’s a whole little new set of approaches that need to come into each one of those stages where we’ve been able to give the plant time and energy that it will take all your time and energy if you don’t plant it, right.
Chip Baker: Oh, yeah, absolutely. You know, we’ve got about an acre under plastic culture. For those of you who aren’t familiar with it, you may have seen it. We call it plastic culture, and it’s an implement that you run on a tractor, and it creates a bed out of the natural soil. And then it lay down some fertilizer your irrigation line and then wrap it in this really thin layer of plastic that acts as a mulch. And it’s incredibly effective for planting vegetables and weed abatement. It’s how like tons of organic foods and vegetables are grown. It really helps with water conservation.
But I was just in this field this morning, and we were just doing some, like, it’s only an acre. So we were lightly steaking it up, right? In a trellising wine vineyard type of style, something that you couldn’t do in 20 acres, right. But in an acre, I can do it. But as I’m walking through it, I’m thinking about like, Oh, it’s time for all of these leaves to be picked off. And it’s like, dude, there’s no way that can’t happen in this. There’s not there’s no way that I’m going to send people out here to de-leaf, you know, the way up to center people out the bottom anything, you know.
Dan Ramsay: And then weeding has been a big thing because people love growing these monster plants and you know, put them on huge centers, but then on suddenly while you’re waiting for that plant to like cover that area, [inaudible] see weeds take over with your beds, you know, you might have more isolated watering, which is great for lots of reasons, but still just that meeting. And then also I’ve actually been talking with people who are trying to figure out some of the answers to like trellising some of these larger fields in some with a different way of trout just because of like out here. It’s like the wind, you know, because as soon as you’re at the mercy of the weather, is you’re like, oh man, it just needs a steak like you’re saying like it needs a little help because you can do so much work. But then it gets to the end where it’s got all that weight you want on it but you know those that fall weather’s for real most places.
Chip Baker: Yeah, here in Oklahoma it’s a diverse weather system. The wind is no joke, that’s for sure. And you either have to like plant your canopy density has to be like an incredibly thick in order to guard against the wind because the wind will self prune the plants and keep them smaller here for sure. But if you don’t a wire them up, string them up, steak them up in some way. Like last year, we had a half acre field those literally all growing sideways. It’s just always this breeze. So it’s always just growing sideways.
Dan Ramsay: I was at a farm, a client just the other day where there were a couple bigger plants that had migrated Don’t just like the side of the roots, you know, and you’re like carrying Oh, and you’re like, Oh, isn’t that good? But it’s like, you know, once you start seeing that you’re like, how does it recovers the time we wanted stress but like, yeah, it’s like pulling them off. So, that’s kind of the next like, as we step out door and starting to say, like, wait, maybe a little bit smaller plant, maybe an auto flower, maybe more densely populated, and what’s going to get that being no raw plant matter per, cubic foot type thing or square foot, and as we kind of try to start realizing some of the these areas, that it’s got take some trial and error.
So it’s good to hear like in Oklahoma, that they’ve created an area that’s with less regulation and has more ability for that R&D to get out there, at least just from a knowledge standpoint of we know what’s going to be effective here because, you know, I don’t can’t tell you how many people last year also had a like a, you know, early beat by curly beat top virus came through and we worked with the extension office here at like CSU and with so many clients just trying to identify some of these new diseases that we hadn’t seen or what we thought it was, you know, I thought it was tobacco mosaic virus thought it was, you know, you walk down through these and then to the end, and you’re like, Well, you know, and I’ve seen some, you know, it’s like, it’s now pet mosaic virus. Yeah, so it’s similar, but you know, they’re just things you haven’t seen, and it’s just such a different approach from growing in a controlled environment.
Chip Baker: Now, yeah, it’s kind of the kind of the beauty of it all though, man is that hemp and cannabis is a new frontier for farming right now. Here ability to be able to do research in the area or develop technology or, it’s right now is the time for all of that.
Dan Ramsay: I always like to say that the learning for agriculture started in like 10,000 BC. So we’ve been learning for a long time all but like, education and, and transformation of knowledge was so slow, right? Every year, it slowly got faster until all of a sudden we got to like, and as we continued in the 19th century, early on to just like, keep pushing hemp aside and marijuana aside, it was like, we pushed cannabis out right when technology was really coming in. So now being able to take all this technology we’ve learned in the last like five decades and start saying, Wait, how do we apply this to what we know? We don’t have to jump all the way back. You know, we can jump right forward with a lot of the but I think one of the things I I really enjoy about this industry is that classic, what we can learn from other industries. Yeah, where there’s just so much,
Chip Baker: So many aha moments still to be had. You know, so many aha moments. It’s a great place, man. Certainly not boring, that’s for sure. Hey, Dan, let’s go. Go ahead, Dan.
Dan Ramsay: No, you can go ahead.
Cultivation throughout the Country
Chip Baker: Man, I was gonna ask you, not boring man. What do you predict is going to happen here this year with the hemp industry. I mean, so many people haven’t planted that had in the previous some big people planted this year, some small people did but like how do you see what’s going on with current cultivation throughout the country? And how do you think it’s gonna affect the market?
Dan Ramsay: So I know in Colorado, there was, as you said, quite a few people who lost their ass man. It was just And got out of the game. So I yeah, I would predict that we have, you know, a good half of the market that grew last year in Colorado isn’t growing this year and those who were like, thought they were gonna blow it up. And do you know, hundreds of acres are doing 50 acres and people who were doing like, you know, everybody told me way back, instead of and was like, we’re going to focus on quality instead of quantity.
My big question, as far as that is, how much our reserves do we have as far as like, biomass oil, flower that’s like stored in a way that it still has it’s all viable, so that the market once harvest gets here in a couple of months, most of that biomass I think, is kind of depending how it was stored, but I think there’s going to be a bad taste in the mouth for 2019 hemp season. It’s like the feel of it. And sometimes, people make decisions bound with feelings more than they do. But given that I’m in here I like to project that 2021 we’ll see a completely different situation because we will have like move through a lot of that inventory and the people who are around are people who aren’t here by accident and —
Chip Baker: Absolutely, it’s gonna mature the market for sure it has already like pushed out to get rich quickers.
Dan Ramsay: Completely. And the people who are like willing to put in the hustle work and and find a way when you can’t, it’s kind of one of those if you can sell in this market. If the water goes up a little bit, you’ll know how to swim. So I think there’s a lot of potential here the markets there, those in products are still selling. I just think that like we literally overproduced by whether it was one year or like a year and a half or where–
Chip Baker: Most people can’t store the product, like you were saying, like, most people think that they were like, Oh, just hold on to it, uh, hold on to it, I’ll hold on to it, but like the product degrades, and they, some of them are out there still think they’re gonna sell their product from last year.
Dan Ramsay: And we used to be able to you used to be able to do in the good old days, you do more splits, right. So like the farmer [crosstalk]
Chip Baker: Nobody wants to do split [crosstalk].
Dan Ramsay: Nobody is so like, now you have to pay more money to get it into oil and more storable form. But, you know–
Chip Baker: But hey, for our audience here, splits are a term we use for co-processors or toll processors, where you’ll split a percentage of the end product. And you provide the biomass. So, it may be a 50-50 split, it may be a 60-40 split, it may be a 70-30 split, you may be making crude oil or you may be making distillate or isolate or whatever on this split. But basically, I would give my product to an extractor and they just give me back a portion of it and extracted material.
Dan Ramsay: Exactly, well said, a split. And but that was a common move, right, like in the industry here was that people would get their product in the back, oh, we’re gonna do the split. Because, when you get, especially as a farmer, if you get one paycheck a year. It’s pretty rundown by the time you get back to October again. And so like shelling out capital to be able to process your material is not something who can’t sell it, the idea that they’re gonna invest more money into this business that they’ve already found on successful ah so i think a lot of that material is gonna go by the wayside and I know lots of people who are like I’m a storage shed you know with 20,000 pounds a hand and you’re like oh.
Okay and then like in 2000, but at that point, and then I think the come it’s going to mature. And the cannabis industry is always one that loves your due diligence from a business standpoint. So as we have more established growers who have more established supply chains that can show that and a more established story that fits them in products. A desire for whatever it is they’re aiming for those niches will be defined, and I don’t think people are going to walk back in time as much as to buy that old inventory. They’re looking for you know that to make some, but I could be wrong there’s a couple of products you know companies out there that are happy to make shit products and just sell them. And [crosstalk]
Chip Baker: The technology can afford it because that is a thing but like the more the more the biomass degrades the less material you get out of in the long run less extractable material. So the harder it is for people to make money on it, or make the extraction [inaudible]. And now it’s August, I mean, all the early stuff, all the autoflower stuff, it’s starting to come out right now, like in the US and all over the country in the next two months. Like harvest is here.
Dan Ramsay: Yep, I’ve got clients harvest in this week for autos. And they’re sitting on product from last year too. And so but only a few of them. A lot of them and as I say that the last month has been been good for a lot of the clients I’ve talked to who have been able to move products that have stayed in here, you know, who are probably not as much biomass but people move in like smokeable flower and move in oil, or Delta 8 so hot right now. That’s so hot right now, Delta 8.
Chip Baker: That’s a sticky wicked, but it is.
Dan Ramsay: Mastered it is. Yeah. But it’s just like it kind of and the cannabis industry, I sometimes say is a bunch of early adopters. You know, like, the whole industry is like, we’re all early adopters of the industry, even our users. So as soon as we come up with a new technology, or a cannabinoid, CBG like, I’m interested to see how much CBG is harvested this fall, because I know a lot of people that went that–
Chip Baker: Think they planned it out.
Dan Ramsay: For sure.
Chip Baker: Right. You know, interestingly we just plant out a bunch of autos for extraction this year. And we just got our first extraction results. And this is a butane extraction method, it’s for the medical market. But we’ve got 7% CBG in our extracted product. Something we’re like totally surprised that the seed producer that gave it to us they’ll don’t think they knew. Or they did mention it to me. Right, yeah. But we saw 19% in the flower that came out of the field and then that turned into an extracted 69%. But yeah, then the CBG was, up at 7.68%. Pretty, pretty surprised and impressed.
Dan Ramsay: Yeah, no, that’s, and that’s it. There’s a niche market for that, you know, and then the high kid side, that’s great. On the hemp side, the CBG is attractive because of a lot of those CBG strains don’t spike the THC as much. And while we’re waiting for– And then there’s some regulation coming in this, supposedly from the government in November, about the way that THC is going to be kind of measured on a national level.
So, when we’re back in good old expo days, I feel, which seems like years ago, but it was January December. It seems like there’s real big talk about, like, do you really want to grow, these strains that could be higher with that risk for getting there and avoid content and just how it’s going to be enforced and interpreted.
Chip Baker: Oh, it’s all just started, man. The the terpenes the different cannabinoids. I mean, we’re talking about Delta 8 THC right now that’s extracted from hemp. And most people are familiar with Delta 9,and you know, there’s just so much research to be had in the coming years. It’s just really exciting. And, you know, necessity is the mother of invention. And part of the necessity is farmers trying to figure out like, how they can have that special niche and be able to be successful in the marketplace.
Dan Ramsay: Completely. And both the farmers and the market-defining itself and consumers defining what they want. But like I said, I think a lot of its just early adopters. Everybody’s like, Oh, [crosstalk]
Chip Baker: So, can you make a price prediction on price per pound this year?
Dan Ramsay: I you know, I think I’ll shy away from that one, just because–
Chip Baker: Can you tell me what you thought the low price per pound last year was?
Dan Ramsay: I thought people selling for like, I didn’t hear that dollar, but $10 a pound was pretty common and I heard people sell it for like seven stuff, you know the price per point of CBD, right?
Chip Baker: Sure. Hey, explain that. Explain that. Let’s talk about that. Explain what that means.
Dan Ramsay: So if you grow a pound of hemp, and we test it and has 10% CBD content, we pay $1 per point because when we extracted the CBD is what we’re after. So that would be $10 per pound. So if you grew for the molecule, plant, you have heard the molecule and you can get a little bit more technical, but that’s for the most part. The best way to realize that like not all hemp grown equally and that sometimes I feel like I have a 15% or 18% and and so much of what you know out here in Colorado I’ve seen just a lot more people who are doing you know biomass and extraction also really trying to leverage their greenhouses for flower. And that believing in that smokeable flower market which is I’ve seen 100 hundred dollars a pound up to like [crosstalk] probably seven you have seven or I mean they go all the way up there. And I the people I know who have been able to sell seven in those larger ones have established relationships and had a little bit more–
Chip Baker: And they’ve got a Primo smokeable flower– that’s the thing [crosstalk]
Dan Ramsay: It is and that Primo like hemp is like becoming a real thing like getting that next quality. Like cannabis, the cannabis industry has got a lot of pots knives in it like that quality is like really important. And so it’s It surprises me to have people being like, I want to evaluate putting you know, LEDs in my hoop house to for this hemp and you’re like, we just want to get every little, just trying to find every explore the different capital costs to get every little inch closer they can to being on the top shelf. So that’s–
Chip Baker: That’s cannabis in a nutshell man people. You know people, ganja, farmers, cannabis farmers throughout the known universe, all have incredible pride in what they do. And sometimes their egos get in the way. Our egos get in the way I’ll say and sometimes you’ll find those like really hidden gems that are just incredible and word to the wise when you see those people with really great, great, great great cannabis skills just shut up and listen man, take some advice in and really listen and see what they’re doing and check the ego a little bit at the door, you’ll learn line and you’ll grow better.
Dan Ramsay: For sure. That’s one of the things I get quite a few clients that will come to me because we do a lot of like product evaluations and just like little cost benefit analysis stuff to first your clients and when they come in– We all want to find that quick fix like you know, will the LEDs like increase my yield and make it that much better? I’m like, well not if you mess up the other parts. Like a whenever you’re growing and you meet somebody who’s done it well you better take pride in it because like a controlled environments.
Like biomimicry, you’re mimicking the earth, like it’s a pretty there’s a lot going on here between the temperature the, the way your air and all of its changing and dynamic as the plants grow into the humidity at every part of it. And so to be able to move with a plant through that phase and control those variables and the way you want to you probably should shut up and listen to that person.
Chip Baker: Oh, yeah, man, it’s so simple. There’s only four pieces of magic that make cannabis grow and that are genetics, water, soil, and sun. Pretty much like you can manipulate those in many, many ways. But those are the four things you have to have.
Dan Ramsay: [crosstalk] You need some [crosstalk] that photosynthesis just by [crosstalk] time, augmented I’m just saying like, in the like, have to happen, though.
Chip Baker: You have to have Oh plants gotta go synthesize.
Dan Ramsay: [crosstalk] You guys got it. But and whether you are already to CO2 or not, but no, I like you’re saying there’s only these couple. These only five kind of like variables or constraints of sorts. And, but what’s fun about growing is like the plant grows every day, the bigger the roots, the bigger it grows next day and it grows exponentially. And like, how does that change what you did last week? And so, asking those and we’ve got a digital solution we’re working on, that we’ll be bringing out here soon with like an app that we’re building to try to answer a lot of these questions. But that’ll be next year. We’ll have to just hop on and chat again, you know about that. But I love those questions. I think that’s a really fun part of the growing is the fact that you’re like, it’s really simple. You’re like, yeah, until it changes every day.
Natural Order Supply’s Future in the Hemp Industry
Chip Baker: Yeah, Dan, one of the things that you guys are doing a lot of is education, and you just brought up this app. But what we haven’t talked about is like your education outreach, and you know what your plans are in the future for that. So tell me about that man.
Dan Ramsay: Yeah, so, as a company, as a person, my ethos has always been real education based in this industry. Tons of it’s needed. We, last year as a company started a monthly event we call on Here for Hemp, that was just real hemp centric events that we did monthly, where we brought everybody from, like the Department of Agriculture to talk about their handle, what they do when they do a walk through, it’s like talking about pest control. Or we also brought in like just parts of the industry of people from like, the banking, the insurance side, all those business components that are needed, because just because you started a farm, that’s, you need the whole business behind it as well. And there’s so much that can be gleaned and learned and needs to be done there.
So we did that all the way up until this last February when COVID decided like no more events. And but those were in-person events where we had the last one we did in February was a champ event. That’s like Colorado’s hemp advancement management plan. But that one you can actually see a recording of that one on the, our YouTube page at Natural Order Supply or at the I believe it’s posted on the Colorado Department of Agriculture’s like notes sites for when they came in and kind of talked a lot about just the process of transport, how do you register that was a big question, actually. This last year was when they pull you over, how do you be like, here’s my form that says this is what it is and people believe you and how does that work when you drive around Colorado to leave Colorado.
So we like as much as we love the cultivation and the plant. We see the bigger industry. We’re aiming to really make our impact. And so, you know, starting in September, we’re going to start doing our Here 4 Hemp events, again, with a webinar series, but we’re going to offer, we’re going to have ten different cannabis professionals or city professionals from Grand Junction because we work a lot with it. We work as the economic department there and different like sometimes it’s good to get somebody from the fire department to come in or depending on what the conversation is we really like to talk about to those city officials and regulators.
But we’ll be doing alike probably a 10-minute local webinar held in our store with a ten person event that’s about as big as you can blow up events right now. And then having a webinar, we’ll be inviting people such as, like I said, regulators and educators. Where people will be able to hop on in and join and see both those webinars which will be posted to our YouTube site but also if they wanted to be able to hop in and enjoy the conversation or apply to come and hang out is one of the ten people in the store and get some swag, and enjoy–
Chip Baker: Man, that sounds like a great idea. We’d love to help you out with that real dirt has really tried to push many of our interviewees, webinars and educational programs and the only way that we’re really gonna do better at this cannabis thing, this cannabis life is to educate ourselves and others about it. Yeah, okay, definitely. Let’s work together help you get that information out.
Dan Ramsay: Yeah, that would be great chip. We appreciate anything we can. It’s amazing what you can learn with the worldwide web too. When you jump into from a different place and you know, I’ve been hopping on webinars left and right and forgetting about them too. Yeah, the nature of the COVID world, it’s like I sign up on my calendar but it’s just so different than the expo world that I think we were used to in the networking for a company like ours used to go have booths and do quite a few shows. But all changing. Yep, exactly.
Where to Find Them
Chip Baker: Well, Dan, it’s been awesome speaking to you today about hemp, the future hemp and what’s going on with you guys. Over at a Natural Order Supply in Grand Junction. Hey, if our listeners want to get in touch with you or research you more, how do they do that?
Dan Ramsay: You know, it’s pretty straightforward. We’re at naturalordersupply.com. That’s the same book for our our online. Our social platforms as well as Natural Order Supply or and if you go to our website there, you’ll see it’s all hemp centric, there’s an area in the top right button to click to join our next event on our website. So, yeah, that’s just the best way to, to reach us online and hit us on the website or search for us on social and we’re on all those platforms sharing what we’re learning and we’re real excited to step into pushing as much of our education that we have and keep in local, digital this towards the end of this year and all of next year. Really watching that.
Chip Baker: Awesome, man. Well, hey, that’s great. Dan. I hope we hear more from you. We want to definitely help you out with some of your webinars and education in the future. So listeners, look for more natural order solutions, Natural Order Supply, hemp webinar with Dan Ramsey. Dan, thanks for joining me today, man. I really appreciate it.
Dan Ramsay: Oh, thank you Chip it’s been great.
Chip Baker: All right, this is The Real Dirt. Thanks, guys! All right, Dan. Thanks. Thanks, man. That was a great, great conversation we just had.
All right, that was Dan Ramsay with Natural Order Supply out in Grand Junction, Colorado. Man I’ve always loved hemp since I read Jack Harrows book, The Emperor wears no clothes I was just fascinated turned on with this. This history international history they’ve been going on for thousands and thousands and thousands of years of hemp as a textile, cannabis as a medicine and the the interaction in a relationship that that humans have with it. And let us not forget the hemp has only been a legal cannabis has only been criminalized for just a small portion of the time that we as humans have been using it as a product and man now is really the time for hemp to come back to the world for cannabis to come back to the world.
And I truly believe, and I have seen that cannabis can save the world. And the best way for cannabis to save the world is for us all the planet and consume it. So no matter if you’re consuming CBD gummies or if you’re smoking a large high THC joint or maybe a dab, man while you’re doing this, just think a little bit about the other people on the planet and how maybe hemp and cannabis can help them and help your relationship with them and unless try to pursue that.
This has been The Real Dirt. If you liked this episode, please subscribe on iTunes, man I need more subscribers. It really would make this thing go is the subscribers on it. Hey man, check me out at cultivatecolorado.com, Cultivate OKC supply. If you need any equipment in the country in the world, give us a call, check out our website, sign up for a commercial account. And we offer awesome pricing to people all over the globe, awesome shipping from people all over the globe. And we’re really, really, really there to help you.
As I mentioned earlier, I’ve started a new project Greener Consulting Group. Check us out greenerconsultinggroup.com. We’re a full-service cannabis advisory company, and we have dozens of different cannabis consultants and advisors all over the country in the globe that could help you out with your problem. It’s easier than you think. So look us up. And hop on for the free advisory call.
Hey, thanks again. It’s been a great Real Dirt; this is Chip Baker. I enjoyed this episode so much. Look for a bunch of new episodes coming out here saying. Thanks again, Real Dirt!
