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The Story Behind The Real Dirt Podcast

The Story Behind The Real Dirt Podcast

It started as a time killer between business ventures. Now it’s one of the most popular cannabis podcasts out there.

I had just sold Royal Gold, my first soil company. I was in the planning stages for Grower Soil, but still had a lot of free time. As a serial entrepreneur, I couldn’t just hang out, I had to do something.

I asked my friends Hollis and Michael for ideas, and they brought up the concept of hosting a cannabis podcast. All I had to do was try and talk about cannabis for about an hour. Like I even had to try.

Tony Don’t Smoke OG

In early 2016, I had no idea how to host a podcast. I didn’t have any of the gear. So I did what anybody would do and went to Google and YouTube. I found the best gear everybody was using, and it turned out to be pretty basic. Once I had the gear, I had to test it out.

While the first recordings I ever made are lost to time, my first real attempt at making a podcast would end up being released as Tony Don’t Smoke OG. I brought my gear over to my friend Tony’s house, and just started having a conversation with Tony over a joint.

As other friends would swing by, we would rope them into the smoke circle and ask them some questions. None of them ever reached a full episode’s length, but it was the beginning of The Real Dirt.

The Real Dirt Podcast

Once the end of 2016 rolled around, I had gotten a little more organized, built out a makeshift studio to dampen the outside noises and released the first episode with Christian Sederberg. It was a blast. We talked about the cannabis laws in Colorado, business compliance, and getting stoned.

It was the beginning of an incredible journey. Over the next couple years I would toke up with some of the biggest names in the industry from the team at Vicente Sederberg, Fletcher Watson of Archive Seed Bank and Mr Soul of Brothers Grimm Seeds, to the founders of Heavy 16 and Botanicare, and the creator of Green Dot Labs, Dave Malone.

Now it’s 2019, and from new episodes to re-releases, The Real Dirt has put out over 70 episodes. I know it ain’t a 3 hours episode every day like Joe Rogan and the other big guys, but that’s what makes The Real Dirt unique.

Next on The Real Dirt Podcast

There’s a lot coming down the pipeline for The Real Dirt, so don’t start getting sad that it might be over, ‘cus it isn’t. The Real Dirt has been in the same studio, which has been in the basement of my house in Denver, since the beginning. But Denver ain’t the only cannabis hub anymore.

Oklahoma’s medical cannabis market is about to explode, and I’m diving into it head-first. I got a new Cultivate shop opening in OKC, plus a bunch of other businesses in the works that I can’t wait to start talking about on the podcast. But of course that’s not all that’s new.

There will be a new Real Dirt studio soon, and I’ll be having more awesome guests on from all over the country. From growing it, to building a business around it, to financing it and staying ahead of the competition, The Real Dirt is going to keep bringing a wide range of expert guests from all realms of the cannabis industry.

From California to Maryland, up and down the coasts and everywhere in between, The Real Dirt will continue to bring you the latest industry news, trends and classic smoke stories. Whether you’re in the grow, driving home or just lounging with a joint, The Real Dirt has an episode for you.

Check out all of our episodes on Apple Podcasts, Spotify, or wherever you like to listen to your podcasts now.

The Real Dirt 420 Events Etiquette Guide

The Real Dirt 420 Events Etiquette Guide

With 4/20 happening on a Saturday this year, it’s bound to be a good holiday. But there’s some general rules of etiquette you should follow so you don’t ruin it for others.

4/20 is a great day. It’s one of the only days out of the year where cannabis is not only tolerated by the masses, but celebrated by the cannabis community.

With 420 events happening on a Saturday this year (compared to Friday last year when most people had to work until the evening), theres bound to be more people celebrating than last year. It also means there’s a higher likelihood of something stupid happening that could easily be avoided.

Here’s a few tips for making sure you have a safe and awesome time at your 420 events.

Pick Up After Yourself

When cannabis was first legalized in Colorado, the 420 events that happened that year were massive. However, with the new legalization came a new crowd of cannabis consumers excited to celebrate the plant throughout the city of Denver.

Unfortunately with so many people getting baked across the city, at a wide range of events in both private and public spaces, there was a huge buildup of trash. Not just trash, but also litter.

The event spaces were filled with trash once the festivities were over, with very limited crew to clean it all up. This led a lot of non-celebrators blaming “stoners” for leaving a mess around the city. Suffice to say, it didn’t make the community look good.

With that said, the community has stepped it up, starting 420 events cleanup initiatives to clean up event spaces. But you can still do your part. Don’t leave your roaches all around town, throw them in a trash can.

Recycle that water bottle that you just finished. Yes, it’s annoying getting all the little handouts from businesses at these events, but you can easily so no thanks, or just throw it out instead of onto the ground.

Pace Yourself

You might be thinking that 420 is basically the holiday of smoking as much weed as possible in one day. At least, that’s what I did in college. But as it becomes more accepted in broader society, it isn’t necessary to be so excessive for the sake of celebration at this year’s 420 events.

If you’re in a legal state like Colorado, there’s a ton of events going on across Denver. If you burn through a half ounce at 10 AM, it might make it more difficult to go out later in the day. But if you’re smart and plan it out, you’ll be fine.

Stay away from anything hybrid or indica before lunch. Stick with a straight sativa if you can (even though those labels are really just a myth), until you go out. Once you’re at the Mile High Festival or wherever you decide to go, you can transition to a hybrid. You can relax and enjoy the music without feeling too bogged down at your 420 events.

You should stick with hybrids or sativas as long as you want to be active during the day, and only switch to an indica when you’re winding down for the evening. Most of all, pace yourself.

Don’t pop a bunch of edibles then chase it down with a gram joint. Treat it like alcohol, and just be responsible.

The Smoke Circle

The smoke circle is a delicate ecosystem with unspoken laws especially at 420 events with potential strangers. As long as you know the rules, you have nothing to worry about. Even if you don’t, you don’t really have anything to worry about except for the glares you might get when you put half the joint in your mouth to hit it. Which brings us to the first rule.

Don’t slobber all over whatever you’re smoking, whether it’s a pipe, joint or blunt. A good technique to try with a joint or blunt if you just happen to be a slobbery individual is to hold the joint or blunt between your middle and ring finger and cup both hands to your mouth and pull, and you can hit it without even touching it with your lips.

This can take some practice if your new, but make sure you don’t crush the joint between your fingers when you cup your hands.

Second, and probably the most well-known (and enforced) is the “puff-puff-pass” rule. This rule has been interpreted through the times to mean one of two things. When your passed the joint or blunt, you can either puff-inhale, puff-inhale, or puff-puff-inhale. In close circles, you can get away with two puff-puff-inhales, but in most cases it’s one or the other.

Though to this day, it’s still up for debate among scholars.

The main purpose of the puff-puff-pass rule is to avoid breaking the last rule in the smoke circle, which is commonly referred to as “Bogarting”. Given this unique name from a man named Humphrey Bogart, it refers to holding onto the blunt or joint longer than your turn. Whether you puff-puff-puff-pass on accident or you hold it too long while you tell a rambling story, bogarting has many forms, all of which should be avoided.

Just Have Fun

Let’s get real now. 420 is just a simple holiday to celebrate how far we have come as a cannabis community, how much we have grown. Just look at how the industry is thriving; the boom of legal hemp and CBD, the expanding recreational and medical industries across the US with over half the country now legal in some form.

When I was a freshman in college (6 years ago) I remember saying that cannabis would be federally legal in 5 years. I’ve learned that progress is slow, and the only way to keep this industry thriving and growing is to keep the same enthusiasm we had when we were pushing for state legalization.

But more importantly, we need to appreciate how far we’ve come.

In that spirit, this weekend’s 420 events are about celebrating cannabis however you want. The connection is different for everybody, that’s what makes cannabis, and 420, so incredible. 

Financing Your Cannabis Business

Financing Your Cannabis Business

Whether it is seed money or a full blown financial injection, getting financing for a cannabis business has never been more possible. 

With the legality surrounding cannabis slowly changing throughout the country, investors with big money are starting to feel more comfortable investing in the growing industry. But compared to other industries, these investors are much more hesitant to invest in just any cannabis business.

Starting a cannabis business in a new legal industry is exciting, and a lot of people are trying to get involved. But seeking the right amount of money, from the right people, isn’t easy for most.

Financing a Cannabis Business

When it comes to finding financing for a cannabis business, you need to know where to look. While there are a few investment groups that focus solely on cannabis businesses like The Arcview Group and others, most are traditional investment firms coming from other industries, looking to invest in a cannabis business.

Obviously the former group of investors is your best bet. This is because the outside firms will most likely be more financially focused (as in, more focused on your finances than the actual business), as opposed to a cannabis investment group that already knows about the industry, and most likely the product you are selling. Outside groups might need more explanation, or get lost in the jargon of the industry.

This is why it is so important to know your audience.

Get Your Pitch Together

Other than your financial records and other essentials, your pitch is probably the most important aspect of getting financing for your cannabis business. If you come out flat in your first meeting with investors, your chances aren’t great, unless your numbers speak for themselves.

Take the time to really study your audience; who the investors are, what they are experienced in, and how you can relate that to your business model or idea. Make your idea relatable and easily palatable, while still being exciting and fresh. Remember that these firms most likely hear hundreds of ideas a day, so you need to make yours stand out as much as possible.

Doesn’t sound super easy? It isn’t.

Get Ready For Competition

While there have never been more investors in the cannabis space than now, that doesn’t really say much. The industry is still relatively small, and only viable in a few states. Unless you are planning on starting a business in Canada where it is completely legal, you’ll be facing some heavy competition.

You’re not the only one who sees the potential of this industry and how fast it is growing. A lot of people are noticing, and hopping onto the cannabis industry boat that can only hold so many.

A lot of people are going to sink from the weight, while only a few will be picked up by the rescue helicopter that is financial investors. Whether you sink with the majority, or get picked up and make it in the industry all depends on your idea, your business model, your experience, and how you present it.

Inside Tips from The Arcview Group

The Arcview Group is one of a select few strictly cannabis-focused investment firms. Arcview has a large membership base of high net worth investors, looking for new cannabis businesses to invest in.

Louis Han is the Director of Deal Flow for Arcview. His job is to analyze every potential cannabis business that reaches out to Arcview, and to decide which businesses get a meeting with potential investors. And he was just on The Real Dirt Podcast.

In his interview with Chip Baker, Louis goes into the daily workings of a cannabis investment firm, how he decides which businesses get to sit down with Arcview investors, and his predictions for the future of cannabis investing. Listen to Louis right now on The Real Dirt Podcast!

Listen on iTunes

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Investing in Cannabis with Louis Han

Investing in Cannabis with Louis Han

When Louis Han started at Arcview Group in 2015, the firm had only invested about $60 million in cannabis ventures. Today, they’ve invested over $250 million.

Louis Han is the Director of Deal Flow for The Arcview Group, an investment firm with a strict focus on investing in cannabis. Financing is one of the most difficult aspects of starting a cannabis business.

Louis and The Arcview Group make it easier.

Investing in Cannabis Businesses

Cannabis is still federally illegal. Banks operate on a federal and state level. This makes most banks averse to the idea of loaning money to new cannabis businesses, even if they operate within a legal cannabis state.

The Arcview Group negates the need for cannabis entrepreneurs to go to banks at all. With its massive investor network, from small scale angel investors to big money opportunists, Arcview can invest in cannabis businesses big and small.

Rising Opportunity, Limited Investors

While the opportunity to start a business in the cannabis industry has never been more possible, investors are still limited, and competition to obtain investment is fierce. This means Arcview can’t just invest in anybody. That’s where Louis Han comes in.

As Director of Deal Flow, an aspect of Louis’ job consists of vetting businesses seeking investment. There’s a lot of people looking for financial assistance, but only the most promising will get to interview with Arcview investors. Louis has seen some of the most successful cannabis businesses go through Arcview.

With his experience running his own cannabis business in California, plus his years with Arcview, Louis has an eye for what a cannabis business needs to obtain investment in the industry.

In This Episode

Louis Han is a cannabis investment expert. In this week’s episode of The Real Dirt, Chip and Louis talk over the phone about investing in cannabis and hemp. From how to formulate your pitch to reading your audience, Louis and Chip go through the full investment process.

In the words of Louis, “Getting involved with an investor is almost like getting married. Especially if they own a large portion of your business, they can have an impact on your financial decisions, and the way your business runs.” 

If you’ve been considering seeking investors for your cannabis business, this an episode you’ll want to hear. And check out Arcview Group’s Investor Meeting happening in Canada on April 23rd!

Listen on iTunes

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Listen on Stitcher

 

Rosin Explained: How It’s Made

Rosin Explained: How It’s Made

Rosin can be made a couple different ways. These techniques will produce vastly different results.

It carries a hefty price tag compared to other concentrates. It’s usually three times the price of your run of the mill wax and shatter. Rosin became extremely popular in 2018 as concentrates became more accessible in the legal industry.

With more people using concentrates now compared to any time in the past, many seek the cleanest option. Most concentrates are made with some type of solvent like butane or propane. Rosin is the exception.

Early Days of Rosin

The discovery of rosin is fairly recent, with widespread knowledge not becoming easily accessible to the home-extractor until around 2015. The new concentrate exploded because it is easy to make at home; all you need is a hair straightener and some parchment paper.

While pressing a nugget of cannabis between the hair straightener will get results, it is very minimal. Eventually, people invested in larger heat presses that could press large amount of cannabis for higher yields. While this was more effective, it wasn’t always the cleanest.

A problem with early rosin technology wasn’t so much the technology itself, but the product being used. Rosin is normally made from freshly harvested cannabis, that is then frozen for a period of time. This preserves the plant as close to its live state as possible, maintaining stronger terpene profiles prior to curing

While it might have been fresh, the flower used was not always clean due to pesticides and other chemicals that aren’t flushed out prior to pressing. This is much more strictly regulated now, but many transitioned to a much more effective way of making rosin: Bubble hash.

Bubble Hash Rosin

how to make bubble hash

Ice water hash being made.

Bubble hash is actually a usable concentrate on its own. While not as concentrated as waxes, shatters or live resins, bubble hash is one of the most basic and oldest methods of extraction.

Using micron filtered bags, the fresh frozen cannabis is submerged in ice water and stirred constantly to separate the trichomes from the buds. After the cannabis is separated and removed, you are left with a whitish-tan paste that eventually dries. This end product is bubble hash.

However, rosin makers in all their ingenuity discovered that you can avoid the excess plant matter that was normally pressed for rosin by using bubble hash instead. By first making bubble hash from the cannabis flower, extractors could get just what they wanted from the buds; their trichomes.

Pressing bubble hash into rosin was easier, more efficient, cleaner, and produced a superior product. This is also why rosin carries such a high price on a dispensary shelf. Not only is the cannabis extracted into bubble hash, but then extracted again for the cleanest, purest product possible.

The Future of Concentrates

Rosin and the methods and technology that has evolved with it has opened the door for many new concentrates to enter the market. The desire for “live” concentrates has grown exponentially, with more and more people willing to spend a little more for higher quality products.

Bubble hash extraction has seen growth as well, since most serious rosin makers will use bubble hash.The desire for tastier, cleaner and more cost-effective concentrates will continue to rise, and as rosin becomes more common it too will become more accessible to the average consumer.

But with everything in this industry, from flower to edibles to concentrates, you get what you pay for.