Navigating Marijuana Laws with Christian Sederberg

Navigating Marijuana Laws with Christian Sederberg

Times have changed. As the cannabis industry continues to grow, so does the need for cannabis related legal services, only now the focus is on keeping businesses compliant, not keeping them out of jail. The legal cannabis landscape is ever-shifting, which may leave cannabusiness owners holding the bag, so to speak.

Sudden changes in compliance and regulation can be overlooked or misinterpreted if reading legal jargon isn’t your thing. This is where the need for legal consultation in the cannabis industry arises. You can guarantee that the current compliance landscape is wrought with pitfalls.

You can also guarantee that if you are engaged in a business that deals with a federally illegal substance, you are going to need a lawyer who understands how to navigate through the complexities of the system. This has created an overwhelming demand for qualified legal professionals who not only understand the cannabis industry, but are on top of the ever-shifting stream of regulation.

Vicente Sederberg, The Marijuana Law Firm

One Denver based marijuana law firm specializing in cannabis services has already doubled in size and is looking to expand into California’s newly legalized market. Vicente Sederberg LLC, dubbed The Marijuana Law-Firm by Rolling Stonehas expanded into the former offices of the Marijuana Enforcement Division on Sherman Street.

The cannabis law firm’s expansion, however, won’t stop there. Sederberg is opening a satellite office in Los Angeles. California’s medical marijuana market rakes in more money than Colorado’s entire medical and recreational sales combined. With California recreational cannabis now legal, firms like Sederberg’s may find greater demand for their services outside of Colorado.

According to Brian Vicente of Vicente Sederberg, there are only around 40-50 attorneys in the US who specialize in cannabis with a few hundred that mix cannabis with more mainstream companies. “For years this was viewed as a real taboo area for lawyers to go into. But in the last year or so, the public has realized that marijuana reform is going to spread and spread, and as a result, attorneys are taking a closer look at this, “ Vicente stated to Marijuana Business Magazine. “There’s just going to be more work for attorneys in this space over time. I think we’ll see higher-caliber lawyers getting into this.”

The future needs of cannabis legal services

Cannabis businesses don’t only need lawyers to help them jump through regulatory hoops. As innovation continues, there is a distinct need for lawyers to assist with trademarking, patents and intellectual property. Now that companies have begun to patent cannabis plants and formulas to make them, there will be a virtually unlimited demand for lawyers on both sides of that fight. Another area that will show a spike in demand is that of mergers. As the industry grows, corporate buyouts and mergers will become common place as the industry consolidates. This opens up an entirely new field in the world of cannabis business law.

If you want to get insider industry information about marijuana law, compliance and Section 280E, then you need to listen to The Real Dirt podcast episode with Christian Sederberg of Vicente Sederberg, LLC.

Mary Jane Digitized: Is I Heart Jane the Amazon of Cannabis?

Mary Jane Digitized: Is I Heart Jane the Amazon of Cannabis?

There are currently a handful of websites and services that may give cannabis consumers live updated menus for dispensaries, operating hours, and even directions.

However a revolutionary new platform is changing the way cannabis lovers search for cannabis and interact with retailers.

Mary Jane, Digitized

I Heart Jane is like the Amazon of weed. When you go on Amazon to buy something, you know what you want; you search for it in the search bar, and it shows you how many sellers have that item, and the price for that item. I Heart Jane has applied this ease of search to cannabis.

Unlike other sites that just tell you about certain strains or where to find your closest dispensary, I Heart Jane connects the user with the dispensary directly from the comfort of a phone or laptop. It’s as simple as typing in what you want.

More than just strains and descriptions

Looking for a OG Kush or maybe something a little more exotic, like Do-si-Dos? Simply type it in the search bar, and I Heart Jane will show you every dispensary in your area that carries it. Not just that, Jane will show you the price difference from each dispensary so you can pick the best price.

With a couple more clicks, you can place a pick-up order with the dispensary of your choice, and they will hold your purchase for you until you arrive. If you live in California, I Heart Jane makes cannabis delivery services a breeze. Just search for what you want, Jane will show you which delivery services offer that product, and you can place an order within minutes.


Looking for recreational concentrates within a 5 mile radius? Jane has you covered.

A Boutique Business Booster

However while similar to Amazon in how it functions, I Heart Jane is much different in that it actively makes an effort to support small businesses. Since the cannabis industry is mainly built on small businesses, this makes I Heart Jane an incredibly consumer and business friendly service.

Instead of businesses having to create their own websites with ecommerce, they can simply use I Heart Jane as a mediator between themselves and the consumer, taking out all of the hassle of managing an online store. For a dispensary that is busy enough with daily customers and keeping the shelves stocked, I Heart Jane can be a game changer.

Next time you’re craving some dank bud you haven’t been able to find, search for it on I Heart Jane. And tune in to Socrates Rosenfeld, founder of I Heart Jane on The Real Dirt Podcast Season 2 Episode 4!

I Heart Jane: The Amazon of Cannabis

I Heart Jane: The Amazon of Cannabis

I Heart Jane is a revolutionary new cannabis marketplace where consumers can search for specific cannabis products and get local results within seconds. Whether it’s terpene hunting for the perfect taste or finding the best deal on that edible you want, I Heat Jane gives you control over what you want, and how much you want to pay. It’s a Mary Jane revolution.

“When the team and I are were looking at building this a couple years ago we were asking ourselves, how do we shop online for everything other than cannabis?”

One of Socrate’s teammates was in the process of looking for a new bike helmet on Amazon, when the idea struck. When we shop for everything online, we type it in a search bar and get dozens of results from different sellers, at different prices. Apply that same online shopping experience to cannabis, and you get I Heart Jane. Now, finding that sweet Mary Jane is as easy as a couple clicks.

“I’ve never run a brick and mortar dispensary, but I’ve worked in retail before and it’s tough.”

In order to make their online marketplace as easy to use for both consumers and dispensary owners, I Heart Jane makes an effort to make joining their marketplace as simple as possible. With their platform’s technology, dispensaries can update their menu daily or weekly, and Jane handles the rest.

I Heart Jane integrates in real time to the point of sale systems of cannabis businesses, giving them access to inventory and pricing, enabling the platform to act as a turnkey digital storefront that connects the products on their shelves with customers in real time looking for those products in their local area.

“How we explain it to our dispensary partners is, the hard part is getting the customer to know that you have that product.”

Dispensaries no longer need to worry about making sure their customers know every new strain they are dropping each week or what they have in stock. As long as they work with I Heart Jane, their products will always be up to date and available to anybody searching for them. As for how I Heart Jane helps the consumer, it’s as simple as searching for what you want.

Looking for that next-level craft cannabis? Simply type in the strain or product you are looking for, and Jane will show you every dispensary in the area that carries it. Have to wait until after work, but want to ensure it isn’t all gone before you can get there? You can set a specific pick-up time with the dispensary you choose and they will hold it for you until you arrive.

All it takes is one visit to I Heart Jane to see how simple it really is. What we are looking at with I Heart Jane is a revolutionary marketplace that will change the way we find and buy weed. It is Mary Jane, digitized. The Amazon of Weed.

Hear all about Socrate’s cannabis industry experience and entrepreneurial knowledge on this week’s episode of The Real Dirt Podcast!



Interpreting Terpenes and Marijuana Strains

Interpreting Terpenes and Marijuana Strains

The cannabis industry is an industry of marijuana strains. Some wild marijuana strains fill the shelves of dispensaries in legal and medical states, but the names attached to them don’t actually tell the consumer anything about it. That is why Max Montrose started the Trichome Institute, and invented ‘interpening’ to analyze terpenes and their affects within cannabis, and how it can be used to truly understand marijuana strains.

Max has created a method for analyzing cannabis through what he calls interpening. Simply put, interpening is the interpretation of terpenes. For the uninformed, terpenes are the oils secreted from the cannabis(Link to terpene article)plant which give it specific smells, flavors and effects.

Take Blue Dream for example. One of the most popular marijuana strains out there today, almost every dispensary will carry Blue Dream on their shelves. The Trichome Institute decided to do some market research on this strain to see how authentic it really was. After getting six different grams of Blue Dream marijuana strains, Max and his team found great differences between every Blue Dream they had, from potency, to flavor, to effects. Four of the six strains weren’t even good enough quality so consume.

“Here’s what’s true. A lot of people also don’t care. A lot of people don’t give a shit, and that’s okay.”

Just like people are ok with drinking cheap, low-alcohol content domestic beer, people are ok with smoking low-quality, less potent, but mainly cheaper, marijuana strains. However beer has much stricter standards to ensure the same product every time, meaning cannabis has more risks to not knowing what’s in it, or if it is even the strain that was advertised.

Interpening Terpenes

However this will all be changing in the future as more people learn to analyze their cannabis to ensure its quality. With help from the Trichome Institute and their interpening courses, more and more people will be able to judge quality themselves, instead of just taking the budtender’s word for it.

“We’re the only company that has put together a standard operating procedure for what is cannabis flower quality and how to measure it objectively.”

From our understanding of indica and sativa marijuana strains and what they really mean to analyzing whether these titles even mean anything, Max goes in depth about misconceptions about cannabis and how we can inform the public to create a more knowledgeable consumer market.

Learn all about interpening, the Trichome Institute and the future of strain names on the newest episode of The Real Dirt with Chip Baker!


Heather Moore from Earl’s Leadville

Heather Moore from Earl’s Leadville


Heather Moore is the unofficial head grower/plant watcher of Earl’s in Leadville, Colorado. She is in charge of five greenhouses, hand watering all of the plants, and keeping an eye out for any issues in the grow.

After moving from Georgia about five years ago, Heather got a front desk job at a local dispensary, checking IDs and guiding customers to the dispensary area. After a grower for the dispensary left, Heather was offered his spot as a grower. With no prior experience, Heather asked tons of questions and figured out how to grow high quality cannabis through trial and error.

After leaving her first job, Heather was offered a grower position at Earl’s, one of the ‘highest’ elevation grows in the country. At over 10,000 feet, Earl’s is in a unique location to grow quality cannabis year-round with their greenhouses. All of Earl’s greenhouses are hand built, saving piles of money while still having some of the most high-tech environments.

If you’ve already heard Joel’s story, check out this episode of The Real Dirt Podcast with Heather and hear her point of view.

Craft Cannabis with Dave Perkins – The Real Dirt with Chip Baker

Craft Cannabis with Dave Perkins – The Real Dirt with Chip Baker


A little over a year ago, Dave Perkins moved to Washington with his family to pursue his dream of working in the cannabis industry. He would end up working with a cannabis consulting group that aided cannabis businesses in branding, promoting, and even growing their product. He currently works with Artizen Cannabis Company, one of the leading distributors of craft cannabis in the state of Washington.

From modernizing the technology inside the grow to finding the right buyers, Dave helps Washington cannabis brands find their footing and boost their visibility.

“It all comes down to different price points. Different quality. It’s all the same.”

The Washington cannabis market is constantly moving an changing, and staying on top of the trends is essential to staying on top of the industry. The competition in Washington leads to a fight over quantity and price more than quality. Whoever can produce the most decent quality cannabis that consumers still buy, will be the most successful.

Artizen has managed to meet this criteria while still providing some of the highest quality craft Washington cannabis in the state. As one of the top distributors in the state, Artizen grows a variety of strains, some well-known and others exclusive to the Washington cannabis industry. All of their cannabis is vigorously tested and monitored from seed (or clone) to harvest for a top-notch product that consumers love.

Listen to Dave’s story and where he thinks the cannabis industry is moving on this week’s episode of The Real Dirt Podcast!