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Mary Jane Digitized: Is I Heart Jane the Amazon of Cannabis?

by Travis C | Mar 19, 2018 | 420 Culture & Travel, Blog, Business, Guest, Science & Technology, Season 2

There are currently a handful of websites and services that may give cannabis consumers live updated menus for dispensaries, operating hours, and even directions.

However a revolutionary new platform is changing the way cannabis lovers search for cannabis and interact with retailers.

Mary Jane, Digitized

I Heart Jane is like the Amazon of weed. When you go on Amazon to buy something, you know what you want; you search for it in the search bar, and it shows you how many sellers have that item, and the price for that item. I Heart Jane has applied this ease of search to cannabis.

Unlike other sites that just tell you about certain strains or where to find your closest dispensary, I Heart Jane connects the user with the dispensary directly from the comfort of a phone or laptop. It’s as simple as typing in what you want.

More than just strains and descriptions

Looking for a OG Kush or maybe something a little more exotic, like Do-si-Dos? Simply type it in the search bar, and I Heart Jane will show you every dispensary in your area that carries it. Not just that, Jane will show you the price difference from each dispensary so you can pick the best price.

With a couple more clicks, you can place a pick-up order with the dispensary of your choice, and they will hold your purchase for you until you arrive. If you live in California, I Heart Jane makes cannabis delivery services a breeze. Just search for what you want, Jane will show you which delivery services offer that product, and you can place an order within minutes.

Looking for recreational concentrates within a 5 mile radius? Jane has you covered.

A Boutique Business Booster

However while similar to Amazon in how it functions, I Heart Jane is much different in that it actively makes an effort to support small businesses. Since the cannabis industry is mainly built on small businesses, this makes I Heart Jane an incredibly consumer and business friendly service.

Instead of businesses having to create their own websites with ecommerce, they can simply use I Heart Jane as a mediator between themselves and the consumer, taking out all of the hassle of managing an online store. For a dispensary that is busy enough with daily customers and keeping the shelves stocked, I Heart Jane can be a game changer.

Next time you’re craving some dank bud you haven’t been able to find, search for it on I Heart Jane. And tune in to Socrates Rosenfeld, founder of I Heart Jane on The Real Dirt Podcast Season 2 Episode 4!

I Heart Jane: The Amazon of Cannabis

by Travis C | Mar 16, 2018 | 420 Culture & Travel, Business, Guest, Science & Technology, Season 2, The Real Dirt Podcast Episodes

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I Heart Jane is a revolutionary new cannabis marketplace where consumers can search for specific cannabis products and get local results within seconds. Whether it’s terpene hunting for the perfect taste or finding the best deal on that edible you want, I Heat Jane gives you control over what you want, and how much you want to pay. It’s a Mary Jane revolution.

“When the team and I are were looking at building this a couple years ago we were asking ourselves, how do we shop online for everything other than cannabis?”

One of Socrate’s teammates was in the process of looking for a new bike helmet on Amazon, when the idea struck. When we shop for everything online, we type it in a search bar and get dozens of results from different sellers, at different prices. Apply that same online shopping experience to cannabis, and you get I Heart Jane. Now, finding that sweet Mary Jane is as easy as a couple clicks.

“I’ve never run a brick and mortar dispensary, but I’ve worked in retail before and it’s tough.”

In order to make their online marketplace as easy to use for both consumers and dispensary owners, I Heart Jane makes an effort to make joining their marketplace as simple as possible. With their platform’s technology, dispensaries can update their menu daily or weekly, and Jane handles the rest.

I Heart Jane integrates in real time to the point of sale systems of cannabis businesses, giving them access to inventory and pricing, enabling the platform to act as a turnkey digital storefront that connects the products on their shelves with customers in real time looking for those products in their local area.

“How we explain it to our dispensary partners is, the hard part is getting the customer to know that you have that product.”

Dispensaries no longer need to worry about making sure their customers know every new strain they are dropping each week or what they have in stock. As long as they work with I Heart Jane, their products will always be up to date and available to anybody searching for them. As for how I Heart Jane helps the consumer, it’s as simple as searching for what you want.

Looking for that next-level craft cannabis? Simply type in the strain or product you are looking for, and Jane will show you every dispensary in the area that carries it. Have to wait until after work, but want to ensure it isn’t all gone before you can get there? You can set a specific pick-up time with the dispensary you choose and they will hold it for you until you arrive.

All it takes is one visit to I Heart Jane to see how simple it really is. What we are looking at with I Heart Jane is a revolutionary marketplace that will change the way we find and buy weed. It is Mary Jane, digitized. The Amazon of Weed.

Hear all about Socrate’s cannabis industry experience and entrepreneurial knowledge on this week’s episode of The Real Dirt Podcast!

What are Terpenes?

by Travis C | Mar 12, 2018 | Blog, Broscience Mythbusters, Culture, Growing, Science & Technology

Have you ever picked up some cannabis fresh from the dispensary, crack the jar open and get smacked with a strong berry smell?

Maybe it smelled like fuel instead; or flowers. These smells and the effects associated with them all come from terpenes. But what exactly are terpenes and why are they so important?

What are terpenes?

Terpenes are fragrant oils that are secreted by the resin glands in the cannabis plant, just like THC and CBD. At least eighty different terpenes have been found and analyzed in cannabis. Each terpene has its own unique smell, flavor and affect.

While it may be near impossible to accurately describe every terpene, here are some of the more common terpenes you may smell or taste in your next cannabis purchase.

Myrcene

If you’ve ever heard that eating a mango before smoking will make you higher, myrcene is why. Mangos have the same terpene, myrcene, as cannabis, and ingesting more of the terpene may or may not enhance the specific terpene’s effects. There is no empirical evidence supporting this claim, unfortunately.

Myrcene will usually give off an herbal and citrusy smell, and has been known to produce more relaxing and sedative effects. The myrcene terpene can also act as an antiseptic, anti-inflammatory, and antibacterial. Strains with noticeable myrcene terpenes include Blue Dream and Grandaddy Purple.

Pinene

For the untrained nose, a lot of cannabis will smell like a pine tree or a dense forest. An experienced cannabis consumer will recognize these features as signatures of the terpene pinene.

With a smell similar to a pine tree or sage, the effects of pinene can impact memory retention and alertness. Strains like Jack Herer and OG Kush have pinene in their terpene profiles, and this specific terpene has shown to aid in treatment of inflammation and even asthma.

Limonene

Similar to myrcene, limonene is recognized by its strong citrus and lemon scents, without the herbal notes that are found in myrcene. Strains like Sour Diesel and Super Lemon Haze are known to contain this lemon-citrus terpene.

Limonene has acted as an anti-depressant and anti-anxiety strain, and some claim its effects are uplifting while relieving stress. If the next strain you pick up smells like the rind of an orange or lemon, you most likely have limonene in your bud.

Really into terpenes? You can become a certified “interpener” with Max Montrose’s Interpening course at the Trichome Institute and analyze every terpene so you can tell exactly what strain you have, even if the name doesn’t match up.

Learn more about Interpening and Max Montrose’s history with cannabis on The Real Dirt Podcast.

Interpreting Terpenes and Marijuana Strains

by Travis C | Mar 9, 2018 | Broscience Mythbusters, Science & Technology, Season 2, The Real Dirt Podcast Episodes

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The cannabis industry is an industry of marijuana strains. Some wild marijuana strains fill the shelves of dispensaries in legal and medical states, but the names attached to them don’t actually tell the consumer anything about it. That is why Max Montrose started the Trichome Institute, and invented ‘interpening’ to analyze terpenes and their affects within cannabis, and how it can be used to truly understand marijuana strains.

Max has created a method for analyzing cannabis through what he calls interpening. Simply put, interpening is the interpretation of terpenes. For the uninformed, terpenes are the oils secreted from the cannabis(Link to terpene article)plant which give it specific smells, flavors and effects.

Take Blue Dream for example. One of the most popular marijuana strains out there today, almost every dispensary will carry Blue Dream on their shelves. The Trichome Institute decided to do some market research on this strain to see how authentic it really was. After getting six different grams of Blue Dream marijuana strains, Max and his team found great differences between every Blue Dream they had, from potency, to flavor, to effects. Four of the six strains weren’t even good enough quality so consume.

“Here’s what’s true. A lot of people also don’t care. A lot of people don’t give a shit, and that’s okay.”

Just like people are ok with drinking cheap, low-alcohol content domestic beer, people are ok with smoking low-quality, less potent, but mainly cheaper, marijuana strains. However beer has much stricter standards to ensure the same product every time, meaning cannabis has more risks to not knowing what’s in it, or if it is even the strain that was advertised.

Interpening Terpenes

However this will all be changing in the future as more people learn to analyze their cannabis to ensure its quality. With help from the Trichome Institute and their interpening courses, more and more people will be able to judge quality themselves, instead of just taking the budtender’s word for it.

“We’re the only company that has put together a standard operating procedure for what is cannabis flower quality and how to measure it objectively.”

From our understanding of indica and sativa marijuana strains and what they really mean to analyzing whether these titles even mean anything, Max goes in depth about misconceptions about cannabis and how we can inform the public to create a more knowledgeable consumer market.

Learn all about interpening, the Trichome Institute and the future of strain names on the newest episode of The Real Dirt with Chip Baker!

Heather Moore from Earl’s Leadville

by Travis C | Mar 2, 2018 | Growing, Guest, Science & Technology, Season 2, The Real Dirt Podcast Episodes

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Heather Moore is the unofficial head grower/plant watcher of Earl’s in Leadville, Colorado. She is in charge of five greenhouses, hand watering all of the plants, and keeping an eye out for any issues in the grow.

After moving from Georgia about five years ago, Heather got a front desk job at a local dispensary, checking IDs and guiding customers to the dispensary area. After a grower for the dispensary left, Heather was offered his spot as a grower. With no prior experience, Heather asked tons of questions and figured out how to grow high quality cannabis through trial and error.

After leaving her first job, Heather was offered a grower position at Earl’s, one of the ‘highest’ elevation grows in the country. At over 10,000 feet, Earl’s is in a unique location to grow quality cannabis year-round with their greenhouses. All of Earl’s greenhouses are hand built, saving piles of money while still having some of the most high-tech environments.

If you’ve already heard Joel’s story, check out this episode of The Real Dirt Podcast with Heather and hear her point of view.

How to Grow Three Pounds of Weed Per Light

by The Real Dirt | Aug 17, 2017 | Blog, Growing, Science & Technology

How to grow three pounds of cannabis per light

Big yields are the dreams of every grower. Thanks to developments in the science and technology behind cannabis cultivation, growers are seeing yields previously unheard of.

One Colorado grower has developed a technique that promises to deliver three pounds of cannabis per light, an enormous yield by anyone’s standard when it comes to growing cannabis.

Josh Haupt is a long time cannabis cultivator and founder of both Pono Publishing and Success Nutrients. He has also recently been names the Chief Cultivation Officer of the well known Medicine Man Technologies. Josh and Pono publishing have released book, Three A Light, which outlines his system for getting the most out of your cannabis plants.

Three Pounds a Light

Pono Publishing first released Three A Light in November 2015. By the end of 2016, the year’s sales topped $362,000. The book details Josh’s personal system which has brought amazing results to the string of successful Medicine Man cultivation facilities, owned and operated by the Haupt family.

Josh’s Three A Light book is an investment coming in at $500, however it is one of the few complete seed-to-flower guides that teaches you how to maximize yields when growing cannabis, based on techniques actively being used by one of the largest cannabis producers in the state of Colorado.

Not just about lights

Josh spent two years writing his book, painstakingly documenting every step from how to care for your seedlings, to proper cloning, transplanting and more. To achieve the best success with Josh’s system, it is designed to be used with a special formulation of cannabis nutrients manufactured by Success Nutrients. Success Nutrients formulation was designed by Josh with the help of an organic chemist, and is specifically designed to work with his Three A Light system.

Everyone has their own way of spacing out their trays, however, with Josh’s system, he believes everyone can get three pounds per light from just three plants. His system involves the use of schwazzing, or advanced defoliation techniques. Defoliation allows additional light to penetrate the canopy and saturate the lower branches of the cannabis plant, which ultimately leads to bigger flowers. Josh emphasizes that by stripping away additional fan leaves, you must supplement micro-nutrients to make up for the loss of the cannabis leaves, which he calls sugar factories.

Essential Nutrients

This is where Josh’s special formulation from Success Nutrients comes in. The special blend of nutrients is designed to replace the micronutrients the cannabis plant would have otherwise received from its stripped fan leaves.

While many growers tend to employ the sea of green method when growing cannabis, which crams plants together, the Three A Light method utilizes space between plants to ensure full light saturation. Using this method, Josh has been able to push yields to over four pounds of cannabis per light on the high end.

Pushing the Limits of Growing Cannabis

The secret to achieving three pounds of cannabis per light is sticking with the system. Josh’s techniques cover a wide variety of topics within cannabis cultivation, but to really get the most out of your plants, you can’t cherry pick the sections you want to follow. To get the results Josh does, he advises you to follow the system from start to finish.

Josh isn’t stopping at three pounds per light. He is continually refining his technique in hopes of pushing his cannabis plants to the limit, but what that limit is, even he doesn’t know. He’s shooting for six pounds per light, which in and of itself, would be a huge step forward for cannabis growers everywhere. Find out more about Josh and his Three A Light technique at https://www.threealight.com/.