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Colombia medical cannabis industry to see new opportunities

Colombia medical cannabis industry to see new opportunities

Colombia medical cannabis production has begun thanks to new laws passed in July

Although marijuana cultivation has been legal since late 2016, for the past five years Colombian companies could only export active pharmaceutical ingredients (APIs) and therefore were banned from the most lucrative parts of the business.

In July, Colombian president Ivan Duque loosened regulations to allow the export of dry cannabis flowers, which accounts for more than 50% of the demand in markets like the US.

Thanks to that policy change, Colombian companies are now confident they can compete in the pharmaceutical markets in Europe and North America.

Favorable conditions

The Andean nation enjoys perfect conditions for the cultivation of marijuana: 12 hours of sunlight give way to 12 hours of darkness virtually every day of the year, with minimal seasonal change.

High altitude — Clever Leaves’ farm, in Boyacá, sits at 9,377 feet above sea level — means fewer pesticides are required to stem bacteria and disease than at lower altitudes, making it easier to grow organic products.

“If you think about it, greenhouses in other countries are trying to emulate the natural conditions we get here for free,” Clever Leaves’ president Andres Fajardo told CNN. “Your factor costs in terms of labor are significantly cheaper.”

Investment in Colombian medical marijuana has picked up, with the government reporting more than $250 million in foreign funding in the sector. The majority of those dollars come from international cannabis companies, mostly Canadian, that are partnering with Colombian producers to farm there.

Flora Growth, a Toronto-based firm listed on NASDAQ, has purchased 100 hectares of land — about 247 acres — in central Colombia. “I hope that over the next three-to-five years we are going to run out of land,” said Luis Merchán, a Colombian businessman who quit his job as a VP at Macy’s to become Flora’s CEO last year.

Flora estimates its production costs to be around $.06 per gram of dry cannabis flower, a fraction of the go-to price that ranges from $.50 cents and $2 in the US.

Licenses here are also much cheaper than abroad, we are talking of $15,000 to $20,000 per license,” said Juliana Salazar, a private consultant involved in the Bogota cannabis industry. “And an initial investment of roughly $100,000 to start producing here, which is a lot of money in Colombia, but a smaller investment than if you look at Germany, Spain or the United States.”

New York medical cannabis home-grows left in the dust by regulators

New York medical cannabis home-grows left in the dust by regulators

New York medical cannabis home-growers won't be able to grow their own any time soon.
Six months after New York passed its landmark bill legalizing marijuana for adult use and creating a regulatory framework for the cannabis industry overall, the state is violating the law’s deadline for home cannabis cultivation rules.

The Marijuana Regulation and Taxation Act allows limited home cultivation of medical cannabis. But it also specifies that patients will not enjoy that right until after the Office of Cannabis Management issues regulations governing it, which it was obligated to do “no later than six months after the effective date” of the law. But after a series of delays, staffing of that office is still underway.

That means lawmakers’ intention for the law to allow medical marijuana card holders to begin growing plants this week is on hold indefinitely.

The delay is the latest in a series of stumbles in the medical cannabis program, and they are occurring in spite of the explicit intent of legislators who drafted and championed the new law.

In the months following the law’s passage, patients and doctors also complained that key updates to the program which legislators insisted were meant to apply right away had yet to take effect, including increasing patients’ supply limits to 60 days, permitting physicians to have discretion on the reasons they certify for patients’ cannabis use, and allowing the sale of whole flower.

Dr. Mark Oldendorf, who runs a general practice in Albany and has developed significant expertise on the medical applications of cannabis, is frustrated that he has patients who should have been eligible months ago for medical cannabis certification but have yet to receive the treatment in New York.

“I’ve had quite a few people who I’ve turned away because they wanted it specifically for insomnia, that’s the big need, and it’s not a qualifying condition” at the moment, he said. “So all of those people are headed off to Massachusetts to buy something.”

Oldendorf said this delay has pushed some doctors to search for additional relevant ailments that might tick a box on the state’s outdated online form, in order to get around the restrictive list of conditions a provider must select from.

Humboldt County announces more than $2 million in grant funding for cannabis farmers

Humboldt County announces more than $2 million in grant funding for cannabis farmers

humboldt county gives out cannabis grant to farmers
Many Humboldt County growers are struggling this season as the price of cannabis falls in California.

Humboldt County announced more than $2 million in grant funding available through Project Trellis, the county’s cannabis micro-grant, marketing and local equity program, to help the local cannabis community enter into the commercial cannabis marketplace. Those eligible can apply for up to $10,000 “per service” in accordance with Humboldt County’s eligibility requirements for Project Trellis.

“All applications and supporting documents will be reviewed by Economic Development staff to ensure the applicant meets eligibility criteria. Some projects may receive a lower amount than what was requested, based on the availability of funds or needs of service,” a news release from the county stated.

“A typical approval process can take 60 or more days from when the application is received. Upon approval, the applicant will receive a notice of award, contract, fund request form and a W9 form.”

Project Trellis was built as a three-tier program to redirect cannabis tax revenue back into the local economy. In September 2019, the county sought proposals for cannabis branding and marketing.

The goal of the program is to “implement the recommendations set forth in the Humboldt County Cannabis Equity Assessment” and “to further equity among those impacted by the criminalization of cannabis, by providing services to individuals in Humboldt County’s cannabis community, particularly small growers who were adversely affected by the criminalization of cannabis.”

While $2 million may seem like a big chunk of change, Humboldt County Growers Alliance executive director Natalynne DeLapp said the county’s “independent cannabis farmers are in crisis.”

“It is great that the county developed Project Trellis…and (has) secured nearly $5 million in funding from the state to support communities most impacted by the War on Drugs in entering the regulated cannabis market, but now it is time to get serious,” she said. “…Perhaps 200 of Humboldt County’s 900-plus cultivation operators, who can prove the War on Drugs has negatively impacted them, could receive up to $10,000 in fee waivers for professional services like fee waivers, technical assistance or installing solar or water storage systems.”

[Denver Post] Oklahoma is the new “Wild West of weed” — and Colorado marijuana entrepreneurs are helping fuel the green rush

[Denver Post] Oklahoma is the new “Wild West of weed” — and Colorado marijuana entrepreneurs are helping fuel the green rush

Chip Baker Denver Post interview

Lax regulation and low barriers to entry have triggered cannabis’s explosive growth in Sooner State

OKEMAH, Okla. — Chip Baker surveyed a vast field on the outskirts of an old hay farm an hour east of Oklahoma City, his ponytail waving in the thick, humid air, his voice growing excited.

“This is probably the largest collection of Squirt in the world!” he boasted, pointing to an array of neatly plotted cannabis plants before him that will soon flower pounds of the popular strain.

Baker would know. From the time he planted his first marijuana plant at 13, he’s been all about growing weed. A dream formed in the Georgia fields took him to Humboldt County, California — the nation’s earliest pot epicenter — then Colorado, the country’s first recreational market.

But it’s here in rural Oklahoma, down a dusty dirt road along the banks of the North Canadian River, where true cannabis cowboys — including droves of Colorado entrepreneurs like Baker — are buying mammoth properties to grow mammoth numbers of plants, all in a quest for mammoth stacks of kush-derived cash.

It’s a place unlike virtually any other in America.

“Other states grow patches,” Baker said with a grin, taking in the 90-acre, 40,000-plant cannabis farm before him. “In Oklahoma, we grow fields.”

The Sooner State, as deeply red as the American political palette will go, has almost overnight become the hottest place in the country to grow marijuana. It’s an unprecedented look at what happens when the government stays largely out of the picture and lets the free market run wild.

And Colorado businesses are pumping their sizeable dollars and cannabis expertise into the state, hoping to cash in on what Baker and others in the industry call the next green rush.

“It’s the Wild West of weed,” he said, “in all its glory.”

Read Full Interview with The Denver Post

Selective Genetics and Grow Room Designs [Front Row Ag Pt. 3]

Selective Genetics and Grow Room Designs [Front Row Ag Pt. 3]

The Real Dirt Podcast ft. Front Row Ag

Blue Dream, Green Crack, Gorilla Glue, Wedding Cake.

All of these strains had their time in the spotlight before fading away as more strains gained popularity. And the strains that are popular now will face a similar fate soon enough. Such is the process of cannabis breeding and selective genetics.

Dubbed “The Blue Dream Effect”, it is the process of a strain blowing up on the market to the point where everybody is growing it…until they aren’t. Maybe it is a new, better strain that uses the original as a parent, or an entirely different strain that doesn’t even compare. One way or another, a strain that sits at the top can’t sit there forever.

With demand for incredible, dank new cannabis strains constantly on the rise, it is on cannabis breeders to search for the best genetics to produce. This might be a small grower selecting from 6 seeds, or a large scale commercial operations sorting through thousands of plants just to find a handful of keepers. So how do they choose?

Some growers might just grow what they like and see success. They have an eye and nose for quality cannabis that people want, regardless of the strain. Other growers breed what the market trends indicate as the best to increase their chances of selling all their crop. Neither is the wrong approach.

However the equipment and design of your grow will always impact the quality of your cannabis.

In This Episode

In the final episode of The Real Dirt Podcast featuring Zach, Matt and Leland of Front Row Ag, the guys talk about selective genetics, The Blue Dream Effect and what profiles they all look for when they’re pheno hunting. They also talk about the importance of grow room design from HVAC to lighting, and the new trends that the guys at Front Row are starting to see take hold for the future.

Transcript

Chip:  And we’re back. I’m just rolling it up. What do we got here? Some Dosi, Dosidoe 22 from Jive. 

 

Leland: Got some Skittles over her.

 

Chip:  Got some Skittles over here from the Baker’s Ranch. What are you, what are you gonna puff on over there, Leland?

 

Leland:  I’ve got my Truth Serum.

 

Chip:  Truth Serum, Truth Serum. 

 

Leland:  It’s pretty good.

 

Chip:  Tell us about Truth Serum.

 

Leland:  So it’s a OG IBL and a Cookie backcross using Gorilla Glue. And it’s a strain that I started working on, working out over at a Dank by Pank in Colorado. Yeah, those guys grow some absolute fire. And this is just kind of a project that I’ve been watching grow for a long time and found this plant. And it’s just one of those ones that you know, really fall in love with pretty easy. And –

 

Chip:  Smells dank, man.

 

Leland:  Yeah, smokes good, smells good. You know, when, when we found it, we smoked through at least 20 different phenos and that one we smoked towards the end and I just remember it hitting harder than anything else. And that’s, that’s really the real way to –

 

Chip:  Laboratory tests only go so far. And we do love our laboratories, we love our purple scientific, we love our terpene results. We spend thousands of fucking dollars on this shit.

 

Leland:  Yeah. You got to look at what like, you can grow everything in the perfect condition and test it to absolutely like, you know, everything you possibly can.

 

Chip:  But if they don’t smoke good –

 

Leland:  Yeah, if it doesn’t don’t smoke good, and grows like shit, then you know. Yeah, like so testing. The ones that really impressed me are guys who haven’t updated their growth since 2008, who are growing, still growing the best weed and nothing has changed. And they just keep it as simple and consistent as they possibly can. And they’re not pursuing the you know, the top end like “Oh, like how hard can you push your plant? How much light can you give it? How much food can you give it? How much water can I give it?” And so we’re just, you know, learning a system and keeping up with it. And they don’t really need a whole lot to make it shine. And so when I see somebody who has everything fully dialed in, and his growing plants all look amazing, it’s definitely impressive. But I don’t think it speaks much to the genetic that it can perform in a perfect environment. I think it’s speaks much more to the genetic one, it smokes amazingly, even when it’s grown in a very like, you know, old way

 

Chip:  Yeah or with, you know, random care. Like, you know, the guy, the guy who grew this weed cares a lot about his weed. This is Freaux from Jive and have him on the podcast all the time, he’s great guy. But we were smoking weed recently, and he brought in like seven or eight flavors. And they were all grown the same because we both have this like, “Hey, I want to plant a bunch of seeds and pheno hunt,” attitude. And we’re literally looking for the best stuff, we’re not really breeding. And, you know, he brings over five or six different strains that were all grown the same. Different strains, flower the same amount of time, given the same fertilizers, and they all looked amazing. But when we went to smoke them, it was a different story, right? Oh man does this Chemdog cross was so much superior to everything else and the white ash that just like fell off of it. And he’s like, “Yeah, fed it the same thing I fed everything else,” right?  And it’s literally just like, how that plant digests the nutrients so much more efficiently. So you know, just and all, when we started talking about it, and they all had a unique characteristic that we saw through and contributed to either like, you know, a fertilizer application or environmental application that wasn’t unique to themselves. But man, that is difficult to do, is to grow large amounts of cannabis unique to each individual one.

 

Matt:  Now that’s very difficult, especially at scale. I think what Leland, Leland is saying too is really important and it’s finding a really good cultivar. I mean, when you’re pheno hunting, the only thing I ever wish is I had more seeds of the exact same thing I was looking for. And I was like,  wish I just had one more that had this slightly more unique characteristic or was easier to grow like, he mentions a lot of time, because some of the best stuff you find ends up being some of the most difficult stuff to grow as well.

 

Chip:  Yeah, absolutely. I take this approach to it, is as I make calls throughout the grow and as I’ve done this over the years, I’ve been doing this for years, like I’ll see plants that don’t grow the way I want them to, I just throw them away or give them away to other people. Now many people tell me this, “Oh man, that was the best plan I ever had. Oh, I love that genetic. I’ve been still growing it seven years, gave me a plant 10 years ago.” I hear this story all the time. But for me, I’m like, I’m really trying to get through it, and I can’t see it all. But what I want is, I want good growers, right? Specifically for me, I want like stretchers, I want ones that can take abuse and we try to abuse them specifically, right? Because if they can stand abuse, like we said and still grow great, awesome. I do tend towards a certain type of plant structure and nugget structure, but I can see the beauty of it all too. So I’m looking for like, plant growth first. So I’ll make these calls that are just like, and I try to plan it such a number that I can do it, right? And then after we grow the seed out, I don’t even usually take cuttings of first seeds. I just see if I want to. Right, it’s like, “Oh no, that turned out pretty good. Now let’s really plant it, right? And track it and see,” ’cause man, every strain doesn’t deserve it. Every pack of seeds are man, we try to pack by the 200, plant by the 200. So every 10 packs of seeds might not deserve like, a place in the clone room.

 

Leland:  Yeah, it just wasn’t right.

 

Chip:  Well, I didn’t like it, right?

 

Matt:  I’ve been doing a lot of breeding but I’ve done a lot of seed runs where we do like, you just said 200 or 500 at a time. And I don’t know the time over time over time, we don’t keep a single one out of 200.

 

Leland:  Yeah.

 

Matt:  It’s like you said, someone just did, as hard as it is after you spent the real estate. It’s just some of them don’t deserve it though. 

 

Chip:  Yeah, they don’t. We’ve lost a fair amount of genetics over well, man. I got these two friends who’ve kept everything. My buddy Collin and my buddy Fletch, like for 20 years they’ve kept every –

 

Matt:  I’ve got like, 5000 square foot grow with 93 varieties in it. 

 

Zach:  Well, well actually, like –

 

Leland:  Fletch is responsible, I’ve heard that name plenty of times.

 

Chip:  Yeah, yeah.

 

Leland:  He’s responsible for getting the OG out to everyone in Colorado.

 

Chip:  Oh dude. Fletch has made it happen for so many people. But you know, they’ve been able to retain it and I was talking to him the other day. And he says he has all the strains that we’ve been smoking and talking about for 20 years. And, but he just used this catalogued. It’s not something that they often flower or you know, they randomly do but point being is no, mostly I planted out thousands of seeds and there’s not terribly many I kept. Right now, actually we have a, we have a Trainwreck backcross from Trainwreck seeds we made 10 years ago that’s in the stable. We have a Cookies and Cream that we picked out of like, a 10 pack search. We have a Granddaddy Dawg that we picked out of the same way. Everything else came either we made, or came to us via like a clone or a cell culture, right? Plant, we planted out thousands and thousands of seeds. Yeah, right.

 

Leland:  A thousand is the magic number to find something really special. And I know that just from the experience of you know, having popped 1000 ones but just going through them you know, 100, 200 at a time like every –

 

Chip:  ‘Cause you can something happen like that, right? Like, hey, I plant a hundred, plant a hundred –

 

Leland:  You’ll find some decent stuff in the 10th pop. You’re gonna find one the 10th time you do that, you’re gonna find a plant that’s like, “Oh, Jesus.”

 

Matt:  That was the one.

 

Leland:  That was the one. I have a buddy like you know every now and then it’s like a lotto. Like, I gave a friend of mine five seeds that he popped and then we found like an all strain, and there was like took five seeds that time it’s –

 

Matt:  Tuesday out of our commercial varieties and this goes to what Leland is saying is, probably over half if not a super majority of them are still really high-end varieties we paid for from people that sprouted 1000, 2000, 3000 seeds to find one winner.

 

Chip:  Or got lucky, man. You know that Purple Trainwreck that’s throughout Colorado. We planted out hundreds and hundreds for years of that same genetic, and didn’t find a keeper. A friend of ours in San Francisco planted out 10 seeds and found the keeper, right? And then we stopped planting out seeds and then that’s the Purple Trainwreck this in Colorado. Because we liked the weed but like, we just didn’t find the keeper and he just lucked that y’all did. So it can happen. You can plant one seed and get above and lucky, right? And we see that with all the great, with lots of the great strains out there.

 

Leland:  We did a Pandora’s Box backcross. We just had some seeds and we had a whole room that was only Pandora. And then whether it’s a light leak are something happens you know, you have some hermies here and there .And then we kept the, I mean it’s probably out of a 2000 square foot room, 100 seats or so total. And found a really, really nice one out of just only sprouting about 20 of them.

 

Chip:  You know, we get, we got this great job. And I kind of touched on this earlier is we get to see these grows all over the country and world, even, right? People invite us from places all over to come to their grow, their product support or just to like, show off or you know, just to smoke us out. And man, what are some of the like, the strains or strain trends you guys are seeing out there?

 

Leland:  Probably the most common stuff that’s being grown are all of the you know, Cake and Pie and Dessert plants, which I personally like, I see the reasoning behind is because it looks beautiful.

 

Chip:  They’re good growers.

 

Leland:  Huge potency, great yields, easy to grow.

 

Chip:  It’s the Blue Dream effect.

 

Leland:  Yes the Blue Dream effect except like, at least Blue Dream like had like a nice creamy positive vibe. Like, I’ve just haven’t been able to enjoy a stone off of any of those plants.

 

Matt:  Well, hopefully for you it will be, it’ll be a phase just like you know, the Gorilla Glue days and the –

 

Leland:  It reminds me a lot of the Gorilla Glue days. 

 

Chip:  Lava cake’s pretty good. No I’m ,  love to see the Wedding Cake grow, right? We’ve got plenty of cake crosses.

 

Leland:  Blast to grow. And like I said, I see why everybody likes to do it.

 

Chip:  Yeah, it’s pretty good. 

 

Leland:  But uhm yeah, it’s I guess –

 

Chip:  The customers like it too. Pretty in the garden means pretty in the dispensary, and you know, ate the weed. Customers like it too.

 

Chip:  Hey, this Dosidoe 22 is a perfect example. Like it doesn’t quite have the same look as maybe, you know, what do we got over here? The Hot Rod or the Cookies and cCeam? You know, it’s thinner calyx, it’s white, almost.

 

Leland:  Yeah. And for me, like I guess my, I’m a more, I’m more of a, I like the smells. So for me, I’ll pass on the looks if it smells amazing. And I follow my nose. I mean, we’re –

 

Chip:  Yep.

 

Matt:  I mean, when I do shop at a dispensary. It’s, I walk in and they’re like, “Well, do you want the most potent thing? ” I’m like, “No, I want, I want what’s going to be the most flavorful and smells good.”

 

Chip:  What tastes the best?

 

Matt:  Emphasis on flavor.

 

Leland:  That is nice.

 

Chip:  Yeah, yeah, it is. But you know, it’s different, right? And we can appreciate it, you know. And many people buy it just because it’s Dosidoe 22 or whatnot, but it doesn’t quite look like what the, what the average Joe weed smoker considers good looking weed. It doesn’t look like that.

 

Leland:  No, that’s a, that’s fair. I mean, it’s like why do we say it’s a trend? I mean, people really like purple. They like frosty. So when you can get purple and frosty and hit over 25% THC, it’dbe like hitting the 30s mid-30s then yeah, people are gonna eat that up.

 

Chip:  So man, what do you think about like, what do you guys think about this like, this naming thing that’s happening right now with, with you know people just using like, candy bar names or, or, or, or candy names? And I mean the cakes and the pastry that type of thing comes in there too. But like, man something that I’ve always like, how does the, how does the rubber meet the road on it, right? Because like a great name doesn’t make a great strain, right? But man, call something Sugar Babies and it’s great. And you’re like, “Goddamn pass that Sugar Babies, you know?”

 

Matt:  I don’t know. Back in the day, all they do is add “diesel” to it and it would sell twice as much. 

 

Leland:  Yeah. 

 

Zach:  I don’t know. I don’t know. I missed that whole train. So I feel, I feel kind of like an old man looking at it confused. 

 

Chip:  What happened?

 

Zach:  Yeah, I know, like, you know, if people are doing that, they’re probably older than me. But it’s just like, it’s, it’s questionable for sure. I think it gives the industry a bad name overall, because like it gives the feds something to come after us over. It’s like, “Oh, well this is obviously marketed towards a child.” And it’s like, in a way it is, but uh you know.

 

Chip:  Weed definitely makes me feel childlike all the time. It’s something that I’m gonna constantly got to hold on to, but it’s not for children.

 

Leland:  Right yeah, it’s easy to take these contacts and distort them if you’re not stoned and having positive memories of going to the fridge at 2 AM to eat ice cream. And like yeah.

 

Matt:  Yeah but too, I mean, even if you’re breeding say poinsettias for instance, it’s up to the person that genuinely creates the that F1 to name it what they so choose. And whether it’s based on the genetic lineage or just some random, random thought or happening, that’s it is up to them. But much like Leland: said, I think too, there’s a, there should be some regard but out there for how you choose the name and respect and common sense maybe.

 

Chip:  Well, I’ve always preferred like, some type of genetic tree hint in the name. As opposed to calling something cornflakes or Sugar Babies or something like that, right? Like you know at least like, the cake stuff, you know, we’d be like, “Oh, it’s Dosi cake,” you know? Or you know, you hear like, you know what it is, you know? ut then I mean you got stuff like Race Fuel and Hot Rod and Rude Boy and All Gray OG crosses that have no like, name like, hint to their lineage but are great names.

 

Matt:  We have no idea what they are. Unless you, unless you really know you look into it. You remember, you know, you figure it out.

 

Chip:  Right? And you trust Leafly or whatever to tell you the correct information. ‘Cause often is, it’s not really correct. 

 

Leland:  Loogle.

 

Chip:  Yeah, yeah. Right, right.

 

Leland:  It’s like Wikipedia, you can kind of say whatever you want. 

 

Chip: Man, we go in these rooms all the time. What about growth trends, man? I mean, you know, a big trend that’s been trending hard for a number of years is LEDs. And now it’s like, double and triple stacked flower and veg of LEDS. And like, man, you know, let’s, let’s talk about that for a second. The rubber meets the road.

 

Chip:  We still help, we still help consulting on building quite a few grows out. And a lot of the time, I guess, the triple racking is extensive versus intensive, this conversation we have a lot of time. And then budget or and building too. So if you know, I guess where I would start, if I had a really small building, and my space was going to be limited, and I knew I could never expand, I might look at, you know, some multitier systems and you know, you know, like a pip racking system or something like that. But if you can build out a large amount of area and/or expand over time, the ergonomics in a single tier and a single plane, you’re going to grow better product at a cheaper price, because you can get to it, it’s more accessible. But I would say that those are definitely trends. And we still help people execute both of them. And there’s issues you have, you encounter with them both. I think LEDs for the first time in the last for the probably last two years, definitely, and maybe three years have been a suitable replacement for double ended lights. 

 

Leland:  If you, if you’re growing at a large enough scale, you can anticipate the ROI on them. Because it is still like, you know, three to five years of the firm pricing, but –

 

Chip:  You gotta want to do it.

 

Leland:  It’s worth it. Yeah, that’s your your, yeah, if you’re getting LEDs you’re planting like, you know, you’re gonna be running that spot for 15 years. It’s pretty much like, what like otherwise, if you, if you’re planning on popping it up and shutting it down, then maybe LEDs offer some versatility in terms of like, portability. Yeah, you’re better off throwing 1000 watts and getting that shelf life out on them, becaus an LED is built for 10 years, and they’ll hold that efficiency will hold up those standards aren’t going to change much past what we’ve already got. 

 

Leland:  No, yeah, you’re right. I mean, you know, we talked to this about people all the time is like, you know, periods of growroom construction. And you’ve got like the 90s, like pre-2009, the, you know, for, you know, 2014 we call it and then like, you know, modern stuff. Yeah. And the interesting thing is, if people do a couple of things right, then they’ve been able to like roll through all of this, right? And the one thing that people do if they do right is their environmental control, right? They do their environmental control, if they have a lighting plan that lights the room and associated with the lights they’re using and not just thoughts they have on how to put lights up, right? Then that’ll last a decade, right? There’s you know, and everything underneath those lights can change over that course a decade, because it will.

 

Matt:  The most important thing is mechanical system. Like you said, the HBSC, the heating, the cooling and dehumidification. One good point you brought up though generate, the the different generations or decades of growing. And I think it’s been lost over time. Because the people that originally built and designed the grows ran the grows And had to be responsible for the product produced on them.

 

Chip:  Yeah.

 

Matt:  And then today, you have tons of people that build and design facilities that have never operated them and never gonna show up after it’s done.

 

Chip:  And growers that have never built a system. And they’re like chefs, they’re like, “Give me the kitchen and I’ll cook in it. But I don’t know how to put in  a vent hood. ” Right? They’re not restaurateurs, who were like, “Oh, here, I’ll put that vent hood in myself, you know? After hours, so I wouldn’t have to deal with the permit, you know?

 

Matt:  Yeah, yeah. So I mean, the LED though, I think in multi-rack system is is a great choice. And then with some of your higher discharge LEDs, it’s a great choice for even your rolltop benches and your higher bay lighting situations. Where most people go wrong., and what we see still is just, they might install a really good control system, but they don’t quite understand the mechanical system or how to, you know, run the environment that they want to or need to.

 

Chip:  Man, contractors all over the world are putting their two cents in, which is great, that’s what’s getting Colorado where it’s at. But like a lot of them are kind of wrong. You know, they don’t have experience in it or they won’t call up the manufacturer and you know, it’s really –

 

Matt:  It’s weird dealing, having an argument with an engineer about why as logic his wrong, it’s very bizarre.

 

Chip:  Hey, guys, just quick break to tell you about Cultivate OKC, Cultivate Colorado. You know, I got into the hydroponic supply business 2009. I had wanted to open up a retail hydroponic store for years and I was already making potting soil at that point, maybe some fertilizers and some other stuff I was into. Yyou know, I hadn’t opened up a retail shop and I got this opportunity to open one up and California. Right as I was fixing open up down in Riverside, Colorado came along, ended up being better, bigger opportunity, opened up our Colorado stores. And you know, man, it’s just we’ve been off to the races ever since. Now we’re in Colorado and in Oklahoma. We ship all over the country and even the world, man. It’s amazing the people that call us contact us that needs, that need some equipment to grow their fine cannabis with. So if you need any help, any equipment, if you want to come to a great grow store where people don’t judge you, we’re not clique-oriented. We’re just there to help you grow. Man, come see us at cultivate. Cultivate Colorado. We’re on exit 206 i-25. We’re also on the Stapleton Monaco exit there on I-70. And down in Oklahoma City, our newest store and man probably like nicest showroom right now is we’re right on the corner of 10th in Meridian. So come check us out 1101 North Meridian. Yeah, man. Got any questions about growing no Matter if you’re big or small, just come on in. We’ll be glad to chat with you. Okay, okay. Well if you, if you’ve been listening to the podcast for a while then you know that I like potting soil, make potting soil coco potting soil, specifically. And you know, I just wanted to talk to you about how much I love coco fiber and why you should use it and why your plants should be in coco fiber and they’re gonna love it too. One man, my new product Coco’s Growers HP is just an incredibly clean product and made for indoor cultivation. I mean you can use it anywhere but man, it is clean as you can get it. We try extremely hard to avoid all cross contamination. All bugs, weeds in seeds, we keep it all inside his manufacturer, all inside. We treat it like a bakery, we start out clean, we end clean, we clean up while we’re going through the day. We really try to try to take a great effort to put this quality product together. So the number one reason you should use Growers HP is man is clean. Number two reason you should use Growers HP is man, this product we have developed it man, almost specifically because we want to see like, just incredible root development and root growth, and that’s what this product does. You know, I used to be a diehard coco only guy, compost coco and I just saw the benefits of peat and so we started putting small amounts of peat in it. Man, the roots take off. Coco and peat just blend together so well. So there’s, there’s the second reason that you should buy Growers HP is man, just to increase root development. Now, the third reason you should buy Coco HP is because man, it’s a really a light potting soil. And when I mean light, I mean that like, you can most people can pick up four bags at once kind of no problem. It’s light like this, because of the way we make it, the way we can control how much water we put in it, we make it a really dry elevation in a really dry high elevation area in Colorado, so it dries out really nicely. And when it gets in the bag, man it’s as light it’s lighter than any potting soil of two cubic foot that you can get. So there’s the third reason man, is it’s a really light product that the moisture is controlled in it specifically. Now, the fourth reason is man, it’s real easy one, man. It’s just because your friend Chip asked you to go support him, support The Real Dirt and buy some Growers HP. So there you have it, man. Top four reasons why you should use Growers HP in your garden.

 

Chip:  There’s an HVAC conversation we have all the time with people, and you know that’s why at you know Greener Consulting Group, we have our own HVAC engineer. You’ll get an HVAC guy who’s like, ” Oh okay, I can design this and put it in.” And he might be a really good person to install equipment, but maybe not the best person to design your room. And if you get that which is most, honestly is most of the craftsmen in the world, right? They know how to do this one thing or two things. They don’t know how to do both sides of it. They can build a house, they can’t design it, right? But man sometimes they do design the house, and there’s something that’s just not right with it. And the same thing with HVAC guys. And that’s why it’s really important on your HVAC to like get it like, designed by a professional, the equipment supplied by the professional and get somebody else to install it if you can. Or just tell the HVAC guy, “Hey, this is what I want, and I don’t want your math.”

 

Matt:  The wonderful part about you having a professional in-house is that and it’s crazy to me is from project to project to project and having built 60 or 70 of them, though, is almost every time, it’s a brand new engineer,. And like you just said, they’re starting for over, they’ve never designed one of these spaces, and they can absolutely get the words right. And maybe, but it’s not, it’s not going to be a product that someone’s learned from generation to generation of different growing styles and equipment.

 

Chip:  Yeah, absolutely. And, you know, we, we do all of our stuff in-house here and as much as we can. But you’re right. On every single job, there’s a different contractor and a different plumber, and a different electrician that you have to talk to. And, you know, many of these operations don’t have to have like blue, blueprint, you know, quality electrical background. They end up being as good as the electrician is. The HVAC is, right?

 

Matt:  The over regulation out there allows electricians and other contractors to really, you know, put full investment so to speak into the work, like – 

 

Chip:  Colorado, they have like a history of it now, right? So you can call somebody up, he’s like, “Oh, man, I’ve never done that before. But this guy has, or my buddy has,” and he’ll tell me how to program or how you know. And so you get like, Colorado’s a premium place for it to happen. That you can call up any random HVAC guy, and 50/50 it’ll work out pretty good for you. The rest of the country is not as easy.

 

Matt: Yeah, they have 10 years of experience now, though. And they’ve forced each other to be super competitive.

 

Chip:  Yeah, absolutely. Absolutely.

 

Matt:  Which is a good thing.

 

Chip:  Yeah, yeah. Yeah, man.

 

Matt:  I mean, in Arizona, we’re where I live, it’s a huge struggle versus somewhere like Denver to find quality craftsmen. For specifically the cannabis industry. I mean, if you want to build a custom house, or you want to you like you said –

 

Leland:  There’s specific contractors out there definitely.

 

Chip:  Yeah. I mean, there that’s why I started the Greener Consulting Group is because I had contacts and all these, you know, different groups of people, right? This huge network of people that could do it right. So I can just call up the engineer who I know has done it before, electrical engineer for plumbing or whatever irrigation guy and like, get him on the job. It’s a better scenario for us. But I tell you man, if you’re out there thinking about building the operation, just call somebody like me. You don’t have to call me. But like, you know, greenerconsultinggroup.com is a great place to start but call somebody who really knows what they’re doing. And don’t ask your brother in law, who may be a really cool guy – and I got a great brother in law, Scott Outlaw, yeah. But you know what I’m saying, you know, get like someone who’s had a history in building like, many of these things. And there are many, many people out there that have seen dozens, built dozens built hundreds. I mean, Cultivate Colorado, I don’t know how many grow rooms we’re helping people build right now.

 

Leland:  Thousands and thousands and thousands. 

 

Chip:  Yeah, man, I mean, 100%. And I mean, you guys have seen the same thing too. And we’ve all seen people scale from small to like, large. And you know, it’s really important to call people that absolutely have your interest in heart and don’t just want to like, sell you some stuff. And that’s everybody in this room, you know?

 

Matt:  I think a couple of the trends I’ve seen too, while we’re on the topic, is you brought it up where control systems. People going from using almost you know, thermostats on the wall, to you know, some really really simplistic controllers to now, a lot of people are investing quite a bit money in control systems. And then also dosing systems whether it’s the ones that, pretty sophisticated ones in medium to large scale grows.

 

Chip:  Yeah, absolutely man. I’ve just, I’ve used dositrons for years. I bought my first one at a police auction, nobody knew what it was. I got it for like, 10 bucks. 

 

Matt:  That’s killer.

 

Chip:  And I had worked with one when I was a kid.

 

Matt:  That was my first experience was as a kid using the old,  the old D-12.

 

Chip:  Yeah, this was probably a D-12 even. I grew tons of weed with that thing, those things are bulletproof man. And I hadn’t, and I’d kind of gotten away from it for a long time. But now we’re here in Oklahoma such huge scale, you have to, right?

 

Matt:  Absolutely. I mean, it seems whether any of those types of systems, especially the like, Dositron type system, the labor savings on a daily basis from non mixing out and weighing it, looking at it, it’s you know, precision injection, and it’s gonna be pretty accurate every single time.

 

Chip:  Right yeah, absolutely., man. 

 

Matt:  Hours.

 

Chip:  Yeah, absolutely. And you know, there’s some limitations to the dosers. But like, there’s just tons of applications, people use them for years. I actually we started using again a couple years ago for our pest control methods, right? And we mixed up a stock solution, I’ve got like a portable cart with my doser on it, my sprayer on it. And you know, the whole unit just goes down to whatever section of the garden I got 100 foot hose, we spray everything down the way we want and then just move it to the next section. But we put quick connects on it all and so it just, you know, pops in and out of place and really easy to make. We strapped it all in on a dolly, you know?

 

Matt:  We started using them for even cleaning products.

 

Chip:  Oh, yeah, absolutely.

 

Matt:  Who knows how wasteful people are just even measuring out, you know, $3 gallon bleach. Or, you know, 30 to 50 dollar gallon of biosafe products, which are wonderful. But you start to see the mismeasurement of them. And the savings, and the return on that, it’s I mean, it’s quick.

 

Chip:  Yeah, absolutely. So we’re on, we’re on trends. Man out, you guys got outdoor indoor, like, mmm, it’s always a big conversation with this,. Like, you know, how big the outdoor market, you know? How bad is it?

 

Matt:  We’re having this cool fusion now, like, the coolest trend, I think I’ve seen has been the new greenhouses that are getting built, the high wall hardtop. They’re really making a good case for efficiency, in terms of just like, yield per square foot amount of turnover. And the amount of power it takes to run it and keep it stable through all four seasons. So you know, it’s a pretty high investment, when you’re looking at basically spending as much money building a greenhouse as you are building an indoor facility potentially more. Like in the upwards of like, 3 to 350 a square foot, but you’re building a building that’s going to grow weed anywhere in the world, or grow any crop anywhere in the world, and be able to create any environment that you want around, it’s pretty phenomenal. So yeah, I’ve seen these systems running in like, places where they’re dealing with a 20 degree winter, sometimes dipping into the negatives, and then having to combat 100 degrees summer. Everything stays stable, they don’t skip a beat on their production, it’s pretty incredible to see.

 

Chip:  Yeah, you know, the use of thermodynamics is, you know, as a, as a natural source that we all have is incredible. And these greenhouses really like, show it. And we use it in our business all the time for you know, just moving air around, right? And we see it in grows all the time. But um, you know, these high wall greenhouses, you’re able to really separate the heat from your greenhouse, you can, you know, there’s many ways people do it. But like, you know, passive roofs or roofs that are open or roofs that vent, or, you know, circulating air from the roof down into the inside of, you know, when it’s cold like, I mean, it’s, it’s really exciting on what’s going on in greenhouse efficiency develop. And, and man, like, all the types of like, natural heating and cooling technologies that are going on right now. Water glycol, like, you know, radiant floor, and geothermal, like, there’s just so many great options.

 

Matt:  Yeah, it’s, it’s pretty cool. It’s been wonderful. I mean, the one thing the cannabis space is afforded from a price per pound that we get is investing in some of the best technologies that are available. So it’s great, you get to see all that stuff.

 

Chip:  Yeah, they get to afford too and, you know, man, I take cannabis growers, man, you guys like, I just love how excited you get about the next thing, because I get excited. Right?

 

Matt:  One thing, I gotta say that I’m total nerd for, like, you know, waste potential. And just know the stuff we throw away that we view as trash. And like, the ways, the things that we’re going to figure out to, you know, incinerate and re-capture and concentrate that and turn it into something that’s usable. Whether it’s more plastic, whether it’s compost, you know, there’s, there’s a lot of potential on the horizon to clean up our mess and make an industry out of it. And those are the cool things that I see. So you know, I choose to have potential for the future and the outcomes, and the science that’s being applied to the situations that we’re in that we contribute to every single day, because in my opinion, like there’s never anything short of potential in every situation, so.

 

Chip:  Yeah, it’s important for us to be stewards of the land, of the world, of our community, of each other and that means you know, like really thinking about your impact and and you know, how you can benefit the most from it and eliminate, limit it the most, you know? It’s this constant, constant battle, but it’s something all business should think about. Blowing off, you know, environmental concerns, man, you might be able to save like, you know, 20 or 30% on your waste removal if you contact your you know, manufacturers or vendors alone, and say, “Hey, don’t send the plastic. Don’t send the cardboard. Don’t wrap it to me.” I mean, there’s all kinds of like conversations you can have with people and many vendors, they’ll still, “Oh, yeah, sure. You know, I won’t put a pallet topper on it for you, you know, I’ll only wrap it twice for you.” And that’s like better for you, because you’re putting 20% less into waste disposal. And, you know, that’s just one thing way to think about, you know, our environmentalism, and how there’s a return on investment and the smart business people, they try to hustle that all the time.

 

Matt:  And even, yeah. I mean, even at Front Row, I mean, using a dry soluble fertilizer, that you’re not buying excessive amounts of liquid bottles and putting that burden on the environment. I mean, people will look at it differently., but when you use something that goes the furthest and has the highest usage, you’re –

 

Chip:  Give me a stat on that. How many one bag of Front Row, which is uh, 25 pound bags?25pound bag, and it’s like, I don’t know, it’s 20 inches, 24 inches by like 16 inches, that’s how big the bag is, right?

 

Matt:  17 gallons, depending on the part.

 

Chip:  So that’s 12 to 17 gallons. So that would mean you know, you know, you would have 71 one gallon containers. Okay, your –

 

Matt:  Your 25 pound bag.

 

Chip:  Yeah, you know, 125 pound bag. Oh, use five gallon containers. Whoa, man, you’d still have four? You know, if you have 17 gallons, ’cause like your two and a half gallons gotta come from somewhere.

 

Matt:  And the density of those materials from injection molded bottles, whatever it is. That’s what’s crazy.

 

Chip:  Yeah, exactly. So you know, that we should all think about it, man, that’s for sure. No Matter what it is in our business, right? Hey, man, we’re already kind of into the future, dude. Let’s, let me, let me hear some predictions. What’s, what’s going on next? What’s happening next in cannabis?

 

Leland:  Oh, boy. That’s a lot.

 

Matt:  Yeah, that’s a lot. 

 

Chip:  Just pick, just pick one.

 

Leland:  Um, I would I would like to think, you know, we’re talking about the greenhouses. There would be some more efficiency from that standpoint. Hopefully some more investment into stewardship. You know, as we run into problems, we’ve always been problem solvers. We like to throw ourselves at problems and make things better. And I think that’s one of the coolest things like, going back to one of our first conversations we had about the liquid nutrients and like making it fun. Like, how else do we keep making this fun? And so I think being able to, like, you know, think beyond just the grow and like how we’re taking care of ourselves in the backend, I think that’s a trend that’s developing. And as a community forms and network forms, and we get consumers and we get direct consumer feedback. And now we hear from people and dollars are speaking on a legal,  on a legal basis every day. So I think that’s one trend that’s developed pretty quickly. And then, yeah, another one would probably just be the weeds getting danker. 

 

Matt:  Weed’s getting danker. [inaudible 37: 59] watch out , yep.

 

Chip:  [inaudible 38:05]. 50 percenters. You guys remember Cheech and Chong? One of the things that they made this joke is like it was a grow joke. It was like , ” I want the Afghan that don’t stink,” rtight? You know, the joke there is you don’t want anybody to smell it , ecause you’re growing it or you’re like, transporting across the country or in the airport. You don’t want to get caught. But like now, it’s a different story, right? Yo, Afghan gotta stank.

 

Matt:  It’s got a stank, yeah. I think on the flipside, from, you know, the future and what I’ve been seeing it definitely from a trend is especially, in limited license states where you’re say, you’re like in Maryland, or Arizona or states that don’t just have you know, like, 900 growers like Colorado, for instance. The most successful operators in those states have started consolidating some of the businesses in those states and then also going out and becoming more and more often, what we refer to as multi-state operators as well. So just from a general trend, and what’s you know, continues to happen in the future. I found that interesting as well.

 

Chip:  Yeah, no you right MSOs are that’s a new buzzword 2021, right? That’s for sure is gonna continue, man. We got some new markets coming too. I’m excited about that. And, you know, we’ve, we have, we’ve been a part of the green rush, you know for my whole life really. And, you know, late 90s, we ran to California when they legalized it over there and it’s like popped all around California, and Colorado, and now Oklahoma. And been into so many different states and like –

 

Matt:  The southern states coming up too.

 

Chip:  Hey, that’s the interesting thing to see is now it’s going to all you know, like different climates, different people, different applications. A lot of the southern states is just like, “Oh, it’s gonna be 5% THC.” So that’s gonna be different, like, you know, requirements of like cultivation, different requirements of extraction, different products. Then like what’s happening in Colorado, you know, which is like this awesome high quality, you know, product coming to the marketplace, cream rising to the top. And that excites me to see ’cause that’s really of the market developing, because it’s not just one way. There’s so many different ways to like, work with this plant.

 

Leland:  Yeah, definitely. That’s a big part of the potential in it that’s untapped is the, our markets are still developing on the smokeable flower side, but we haven’t even like, we’re still ground floor. It’s doubling in size the market once all the states are legal. So it’s, there’s that extend for as well as the industrial applications. You know, the potential for this crop to really change the way that we farm is pretty incredible. It’s it’s awesome. 

 

Leland:  And I think one thing for the future that we didn’t, we don’t really touch on as well. And I found important and maybe in the stewardship, stewardship side of it is the footprint of the industry, the focus on greenhouse and outdoor and states that are really well equipped for that. And being able to grow at a more expensive level. And those I think that’s going to be good for the future. You know, some of the southwestern states where it’s dry and temporary, during certain parts of the year are going to be great for growing outdoor and in greenhouse climates.

 

Chip:  Yeah, absolutely, man.

 

Leland:  And then you won’t have to have these mega facilities that have you know, powered and man’s multiple times more than data centers, and then hundreds and hundreds and hundreds of them.

 

Chip:  Yeah, absolutely, man. It’s, you know, weed has grown all over the planet in so many different ways. But the commercial aspect of smokable flower has been concentrated in kind of the northern latitudes in northern Western latitudes, specifically in the US. But like Canada, Washington, Oregon, California, you know, those have been major, major major producers for years and years and years. And now like, there’s all these local regional producers, they all are following trends and making their own all at the same time, man, right?  Damn, guys, man, this has been such an awesome Real Dirt episode. We’ve been trying me and Leland: have been trying to put this together for two years. I haven’t made enough time for it. And then there was this weird international like, thing happened. Right, you know, I wish we could have just like, you know, just, you know, you know, it’s almost like getting held back a year, right?

 

Zach:  Well, [inaudible 42:37]. No way.

 

Chip:  Yeah. Well, you know what happens when you get held back a year? Then you’re bigger than everybody else in your class. No, it is positivity. It’s been in the cannabis industry, like it’s proven great in so many different ways. You know, but unemployed people smoke more weed. Hmm, stressed out people like to smoke more weed. There’s more legal weed, more different environments. It’s given people a chance to prove it and use it. There’s like, drug testing that hasn’t gone on and you know, as we were like, “Oh, man, well, I’m not going back to work for six months.” I might as well puffy puff puff. 

 

Zach:  I’m working from home, yup.

 

Chip:  And you know, in Colorado like, consumption didn’t drop at all but tourism almost stopped. All the locals are like puff, puff, puff. 50% of the business came from tourism. 

 

Zach:  Crazy. 

 

Chip:  Right? And so everybody just [inaudible 43:39].

 

Leland:  Yeah, I remember that. Every state were involved in cultivating. We’ve seen usage during during COVID go up?

 

Chip:  Yeah, yeah, absolutely. And, and our industry is going to continue to grow and rise and hey, man, if you guys got any questions, I want you to reach out to Front Row on their Instagram site, on their website, their phone number, which is what’s the phone number?  

 

Matt:  Put me on the spot again.

 

Chip:  I know right? Yeah, let’s call Leland: –

 

Matt:  You can get us on, uh, on the website, under the customer service section is just a form to fill out. Fill out that form real quick. And, you know, either me or one of the other guys on the team will get with you ASAP. We’re really, really good about responding that way. That goes straight to our emails we get notifications and, you know, everybody’s everybody loves doing it through email. That way, we can just keep the conversation kind of recorded and go back, because it gets overwhelming if you’re going to call us. And just keep calling then especially through the 1-800 number then we really have no recollection or record of the conversation. 

 

Zach:  Go to www.frontrowag.com. and fill out the form. That’s the way.

 

Chip:  Right.

 

Zach:  And so I’ll tell him tell him that you are listening to podcasts and I will hook you up for sure.

 

Chip:  Yeah, tell him Chip sent you .So, “Hey man. I listen to Chip’s podcasts all the time.”

 

Chip:  I can hear his voice in the back [inaudible 45:17]. No people say that to me all the time, man. And that’s really what the purpose of this is, is I want people to have better experience, to do better. I’m interested in what people like you guys are doing in the industry. And I truly want to like, convey actual knowledge to the people that want to get into the cannabis industry  or are already here. Right? Because you guys are the future growers, the future business people, the current business people. And man like we’re all together here. So we’re here for support. Call Cultivate Colorado, Cultivate OKC. Cultivateokc.com, you can order almost anything you want there. You can sign up for a commercial account. You got any questions, just stop in any one of the stores or give us a call and we’d be glad to help you out. If you loved this episode, please go to iTunes and Spotify and subscribe to The Real Dirt podcast. The more of you that subscribe the better off we are. Man, if you want to just download the episode off our website man that’s awesome too. Go to therealdirt.com. Man and always enjoy that next joint and yeah, man, think about think about better things. Real Dirt.

The Real Dirt on Growing with Salts [Front Row Pt. 1]

The Real Dirt on Growing with Salts [Front Row Pt. 1]

Growing cannabis with salt fertilizers and powder nutrients

Powder nutrients, liquid nutrients, salts….what’s the difference? Probably not as much as you might think.

There’s no shortage of controversial debates among cannabis growers:

And the list goes on…

But a debate that has become more popular recently is one with a lot of misconceptions, and that debate is growing with salts vs anything else.

What are Salts?

Just like the word “organics” can cover a wide range of nutrients, micronutrients and other inputs, the word “salts” covers a wide range of naturally or synthetically derived minerals that are beneficial to cannabis cultivation. The name comes from the consistency of the product which can look like coarse or rounded salt.

The real difference between salts and liquid nutrients is, well, the liquid. That’s about it really.

Liquid nutrients are more or less salts that have been dissolved or mixed with water and bottled. In other words liquid nutrients are diluted salts.

For most salts and liquid nutrients, that’s where the differences end. So if that’s the case, which should you choose?

Front Row Ag and the benefits of Salts

Front Row Ag is a small-team nutrient company that created a 3-part line of salts that is easy to use, leading a lot of growers to make the switch from liquid nutrients. From application to impact, the difference with Front Row Ag nutrients is clear.

In Part 1 of The Real Dirt ft. Zach, Leland and Matt from Front Row Ag, Chip and the guys start scratching the surface of why Front Row went with a synthetic salt product, how they have become so popular over the last couple of years, the right and wrong ways to mix a reservoir and more.

Transcript

Chip:  Hey welcome once again to another fabulous episode of The Real Dirt. And today, it’s The Real Dirt with Front Row Ag. Hey man, you know, we sell tons of different products at Cultivate Colorado, Cultivate OKC. Hey look, there’s somebody wanting to buy some products right now. Front Row Ag is one of our more popular dry soluble products. Man today I’ve got Matt: Zealand. It’s a team of Zach and Leland together, the sales team, the technical support team Zealand. No, Zach and Leland and Matt. These guys, Matt’s the product formulator for the company, Zach and Leland, they’re the product technical support sales staff. And man, we’re really excited about this product. At Cultivate Colorado, Cultivate OKC, we have turned so many commercial and home growers onto this. It is such a great and easy product to use. And hey, man, thanks for you guys showing up here today.

 

Front Row:  Appreciate it. Thanks for having us.

 

Chip:  Alright. So yeah, man, what do we got here? Let’s uh, what kind of weeds did you guys bring? This import you got here? What’s, what’s going on? I hadn’t seen any other [inaudible 1:33] doughnuts. Did you, did you have any donuts

 

Zach:  I had some donut.

 

Chip:  Yeah, that’s gonna be my new Oklahoma strain called Donut.

 

Zach:  Donuts?

 

Matt:  Coffee and donuts.

 

Chip:  Coffee and donuts, because most people don’t, people don’t understand Oklahoma’s known for many things. Donut shops, independent donut shops all over Oklahoma. Massage parlors, and now, cannabis dispensaries. They’re everywhere. On every block in every corner, you’ll see those three things. 

 

Matt:  Interesting.

 

Chip:  And I’ll tell you, but I tell you what’s hard to find though, is weed that smells this good. Man, this is really, really, really great looking smelling ganja. Mmm, you know, I usually don’t smoke on my show. But I’m gonna ask you to pass a paper and a grinder over here and we’ll put it together. 

 

Matt:  You got it. It’s an honor.

 

Chip:  So yeah, Front Row, man. These guys have brought a great product to the market. It is market driven, what customers want, what commercial gardeners want. And today, we’re gonna tell you everything about it. And man, I’m just gonna go ahead and preface this, these guys did not pay at all for the advertisement on this. But this will be very much like an infomercial, because we’re gonna tell you exactly how to use this product or all of their products. A and B Bloom SI Bio – is it bioflow?

 

Leland:  Bioflow.

 

Chip:  Bioflow and Unleash. We’re gonna give you the technical details for outdoor, indoor greenhouse, in the ground, pots, drip, sprinklers. So sit back, roll the largest joint you can and join us for this episode of The Real Dirt. Alright, Zach: tell us about Front Row Ag, how you started and where we are today.

 

Zach:  So we started with Front Row Ag approximately two years ago, the product was developed by Matt: Karen, somewhere about seven years ago.

 

Matt:  Still can’t say my last name. 

 

Leland:  Yeah, started yeah, we started the product about five years ago. And I met Zach and the guys two years ago.

 

Zach:  Yep. So around two years ago, my business partner Patrick and I took over distribution of the products pretty much worldwide. And here we are today in Oklahoma, a few years later.

 

Chip:  Oklahoma clap.

 

Zach:  Oklahoma. There we go.

 

Chip:  You know, Matt, you said you’d been working on this project for a number of years. You’re, you’re in Michigan, is that right?

 

Matt:  No, I live in Northern Phoenix.

 

Chip:  You’re in, you’re in Arizona?

 

Matt:  Yep. Started growing in Colorado back in 2008, 2009 in Fort Collins and Loveland area. And then I’ve been cultivating for the better part of 10 or 11 years. And five years ago, you know, really had the idea for making the fertilizer well before that, but love growing. It’s really what I, what my passion was and always wanted to do. And so I stayed out of sales and making products and doing that business. At a certain point we saw a really, really high need for saving people money delivering a quality formulation. And so we just started making the idea a reality.

 

Chip:  Man so, you know, I’m always interested in that business spark and what brought you to it. What were,  what was kind of like the key reason that you wanted to develop this, this type of dry fertilizer product that’s for the cannabis industry?

 

Matt:  Well, from a community perspective, just saving people money and not taking advantage of them. With [inaudible 5:14], the straw that broke the camel’s back for me and deciding to start dedicating less time to cultivation management, consulting for other people’s businesses and making a fertilizer, was making fertilizer buy from scratch for five, five acre outdoor farm, and burning it, burning it down as a result of making the fertilizer wrong. And saying, “Well, if it’s as easy as picking up the wrong bag with the same font and letters and colors, and you can ruin millions of dollars worth of weed, it should be a lot easier than that. But you shouldn’t be forced to go to go and spend exuberant amount of amounts of money to make that happen either.” And so we decided we’re gonna start Front Row.

 

Chip:  So you know, many people they say this term like, all the time. “I’m on salts, I’m on salts, I’m on salts.” But it’s really like not exactly what’s going on, right? Like, what they mean is they’re on a dry soluble powder. Tell us kind of like, the difference between, you know, a cheap commercial like, cucumber fertilizer and Front Row.

 

Matt:  The quality of the inputs on any good agricultural fertilizer, you’re going to have a grade. And that grade is you know how well they filtered it, how many contaminants and other things that are going to be in it that you don’t expect. And then, there’s just the quality of the inputs, certain fertilizers are more soluble and less, less soluble than others. And generally, the more soluble they are,  and most cases they’re a better quality, but also more expensive. So a lot of companies can make choices to cut corners and still get you fertilizer in a bottle, but that they just use cheaper and lower quality inputs.

 

Chip:  One of the things that y’alls customers say and Leland, this probably a great like question for you is  ike, how much easier it’s kind of made their lives from using like a 14-part based formula. Because many of these people come from an indoor environment, an inside environment, and now they’re scaling, right?

 

Leland:  Yeah, definitely. We see a lot of people who are super happy with the transitions. I mean, it’s a pretty simple transition overall, there’s nothing to really be concerned about in terms of making the switch onto the salts. That being said, as far as the ease of use, it’s literally a three part blend is what you’re using most of the time. Now we’re nixing out all the Cal mag, any extra micronutrients that you might be adding, and just kind of rolling with an A and a B blend through veg, adding a bloom amendments, so basically a PK booster when you get in the flower. So it’s really, really simple to use. It’s even simpler when we mess the stock on straight, which we’ll get into later. But um, yeah, I got a lot of guys who open their bags, and they’ll either be pre-weighing it, so they can just add it right into a reservoir right away and not have to be messing with the scale. Or, they’re just dissolving it right away into warm water and adding into the reservoir, which compared to mixing multiple bottles, they’re trying to pay attention to weighing anything out exactly, it makes it a lot more streamlined.

 

Chip:  Man I’m sorry, I’m smoking this joint. It’s taste so good. I didn’t hear anything you just said.

 

Leland:  I’m glad you’re enjoying it.

 

Chip:  What were we, what were we talking about? 

 

Front Row  Nothing. Just water, man.

 

Chip:  No, it’s true. And you know, one of the misnomers that maybe non-cannabis industry people don’t realize is that it’s not all the same, right? That those big chunky salts that happened to be in you know, the cucumber food or in their tomato food, or you know that they get at their local feed and seed for 15 bucks for 20 pounds, it’s nothing like this product. Most because it’s the micronutrient. Hey Matt:, let’s, let’s talk about the micronutrients in your product and how it is different from, from, say, you know, I don’t know Jack’s, or Peters, or something like that.

 

Matt:  Well, I think on the micro side, when you start there with say calcium, magnesium is probably the biggest difference in our product, before we get into the the metals. But a lot of other products out in the market just from inclusion standpoint, you find two things, they either try to put too many products, ingredients are in one products. And then they can’t fit enough of the magnesium, the calcium in that bag. And so you end up buying a different additive or a different product they make. Or the industry throughout time has created such an importance on Piquet’s, calcium, magnesium, that they’ve made a belief almost that they have to come in separate bottles and you have to use them in addition. But really it’s just clever marketing or you know, preying on what people have been told over, and over, and over, versus our product because we separate out all the micronutrients and all the calcium into one product. We have a really high inclusion rate of magnesium and calcium, and you don’t have to go buy another product for that. And it’s, makes our product even easier to use as well.

 

Chip:  So you know, this is, the history of cannabis fertilizer is really fascinating to me, because you know, there’s this long agricultural history that’s associated with, with dry products that you mix in a large stock reservoir. You’re shipping around this dry product, but then at some point, I mean, Joe Hydro did this. And you know, did it for all of us, and it was great to some degree in the hydro industry, is they made these products in a liquid form, right? In the 70s, and, you know, that’s when they came out with this first three part 1976 or something like that. Like, that’s products been going on a long time. And y’alls technologies literally liked, developed 40 years later, or something, 30 years later. So you know, you think there’s a considerable amount of technological advancements that have happened in that time. There has been, but in our industry, it’s almost all until now been liquid-oriented, right? Like, you guys got any, I mean as salespeople, you guys got any theories on why we kept a hold of the liquid fertilizers for such a long time?

 

Zach:  I mean, I can speculate. I’ve been selling fertilizers, going into my 13th year, I started with Advanced Nutrients. So that’ll tell you back in the day, you know, selling the liquids and I would say at some level, you know, prior to that, Advanced Nutrients, actually one of their first products was all powder. You can go back and still look at GH, and you can see like even Maxi and all these other products that are still high-selling products in the market. I think that at one point what happened was, it was turned, it turned out to be like an ease of use thing. You know, it’s a hell of a lot easier. Most of the time to measure our mLs compared to grams, people mess that shit up all the time. But you think as –

 

Chip:  They took out liquid mLs.

 

Zach:  Yeah, liquid mLs compare, you know, you’d figure people by then would already figure out how to use some scales.

 

Matt:  Especially the small scale too. One of those, you know, one light, two lights, or four lights?

 

Chip:  Yeah, I mean, it’s two lighters. The two light guys definitely got a scale.

 

Matt:  I think at that level too, the cost don’t matter as much. It’s, you know, you’re a hobbyist and, and the amount that you’re probably going to get per gram or per pound, it’s going to be exuberant. And you’re not as concerned about the liquid fertilizer?

 

Zach:  Yeah, there’s an,  I think at some level too, it was one thing and I always like to put throw this out there too, especially when I’m talking to a larger scale of people that can see like, what’s going on in say, one of the hydro stores and they look at all the bottles. Me personally, I felt blessed to work for Advanced early on with all those bottles because you know, if you look back over 10 years ago, when Big Mike’s split up all those bottles, he taught a lot of growers how to grow. Like most guys, they had all these products in two or three, four bottles. Let’s say five bottles total. 

 

Chip:  Oh yeah.

 

Zach:  Well, he split them up. And yeah, it was a brilliant marketing idea. And it’s the reason why people can even sell liquid fertilizer at the price they do, is because of Big Mike but he split everything up. So people actually had to learn, “Oh, I’m, I’m deficient here or something else is going on here.” So in return, here’s another bottle yes, but here’s why you’re using this, and let me tell you all about it. So it was, it was genius in multiple ways but.

 

Chip:  Yeah, you know, there’s lots of bad feelings or emotions over Advanced Nutrients. But man, I’m gonna tell you what Big Mike really did for us, is he was the first company who’s like, “We’re growing weed bitches.” Right? Like, “This is for weed. This is the two pound plus formula.” Remember that?

 

Zach:  Dude, when I used to walk into a hydro store, I’m -no bullshit. If I start talking Advanced Nutrients, they’re like, “Hey, man, we got to keep us on the down”  I looked at him. I’d be like, “You don’t get my products.” I’m lying. I’m like, “I’m here to teach you how to do this.”

 

Chip:  Yeah, absolutely. Lots of people hated on those guys. And you know, man, honestly, I think they were hated on because they were so successful. And they were pioneers in the industry in so many ways. I mean, they pioneered the ultra expensive supplement, right? I mean, oh my god, they were the first people to have the most expensive supplements.

 

Leland:  They made it fun too.

 

Chip:  They made it fun, yeah.

 

Leland:  And I think that was the real draw to liquid nutrients, was that there was like, you know, if I add this, I might get better results than I did last time. If you keep doing that and getting different results, like –

 

Chip:  Everybody’s got something different to do. I get to be involved with my plant.

 

Leland:  The difference between adding humic acids or adding a, you know, like guanos or just running a product with nothing added to it like, and seeing the nuances that can develop, whether it’s from those products or not, you know, it might just be all placebo, but it works. I mean, it’s definitely a consumer experience to be adding those new things and seeing what’s around the corner.

 

Zach:  That’s a progression thing.

 

Leland:  I apologize.

 

Zach:  No go ahead, that’s kind of a progression thing, too, is like you know, somebody starts off with all these bottles, which is not a bad idea. And then they progress into hopefully they’ll land when they become pros at Front Row. So it’s like they can either become a be like, be a pro. But what’s really cool about our product too, is it’s extremely simplified to where somebody that is using those 15 bottles can understand, “Holy shit, I can use three.”

 

Matt:  Well a lot of growers do as they as they scale up. Even like myself from a couple [inaudible 14:58] to barns, to warehouses, to commercial grows. You have those bottles and you realize well, “I’m probably gonna end up using them all in about the same way throughout the edge, and the same way throughout flower every single time.” And it really doesn’t need to be this complicated or at least have this many steps to the process every single time. I mean originally back in 2010 and ’11, that’s when we’re either using Advanced Nutrients or like, even Neutraplus with a bunch of bags of salt or botanic airs like,  why are we, why we went measuring out every single one of these over, and over, and over again when we just use it the same way?

 

Chip:  Okay, okay. Well if you, if you’ve been listening to the podcast for a while and you know that I like potting soil, make potting soil, coco potting soil, specifically. And you know, I just wanted to talk to you about how much I love coco fiber and why you should use it, and why your plants should be in coco fiber and they’re gonna love it too. One man, my new product Coco’s Growers HP is just an incredibly clean product and made for indoor cultivation. I mean, you can use it anywhere. But man, it is clean as you can get it. We try extremely hard to avoid all cross contamination, all bugs, weeds in seeds, we keep it all inside this manufacturer. All inside, we treat it like a bakery. We start out clean, we in clean, we clean up while we’re going through the day. We really try to take a great effort to put this quality product together. So the number one reason you should use Growers HP is man, it is clean. Number two reason you should use Growers HP is man, this product we have developed it man, almost specifically because we want to see like, just incredible root development and root growth. And that’s what this product does. You know, I used to be a diehard coco only guy, compost coco, and I just saw the benefits of peat. And so we started putting small amounts of peat in it. Man, the roots take off. Coco and peat just blend together so well. So there’s the second reason that you should buy Growers HP is man, just the increased root development. Now the third reason you should buy Coco HP is because man, it’s a really a light potting soil. And when I mean light, I mean that like you can, most people can pick up four bags at once kind of no problem. It’s light like this, because of the way we make it, the way we can control how much water we put in it, we make it a really dry elevation or really dry high elevation area in Colorado. So it dries out really nicely and when it gets into the bag man, it’s as light, it’s lighter than any potting soil of two cubic foot that you can get. So there’s the third reason, man , is it’s really a light a product, that the moisture is controlled in it specifically. Now, the fourth reason man, it’s a real easy one, man. It’s just ’cause your friend Chip asked you to go support him, support The Real Dirt and buy some Growers HP. So there you have it, man. Top four reasons why you should use Growers HP in your garden. Hey guys, just a quick break to tell you about Cultivate OKC, Cultivate Colorado. You know, I got into the hydroponic supply business in 2009. I had wanted to open up a retail hydroponic store for years and I was already making potting soil at that point, maybe some fertilizers and some other stuff I was into. You know, I hadn’t opened up a retail shop and I got this opportunity to open one up in California. Right as I was fixing open up down in Riverside, Colorado came along. Ended up being better, bigger opportunity, opened up our Colorado stores and you know, man is just, we’ve been off to the races ever since. Now we’re in Colorado and in Oklahoma. We ship all over the country and even the world, man. It’s amazing the people that call us, contact us that needs, that need some, some, some equipment to grow their fine cannabis with. So if you need any help, any equipment, if you want to come to a great grow store where people don’t judge you, we’re not clique-oriented. We’re just there to help you grow. Man, come see us at Cultivate. Cultivate Colorado, we’re on exit 206 I-25. We’re also on the Stapleton Monaco exit there on I-70. And down in Oklahoma City, our newest store and man probably like, nicest showroom right now is we’re right on the corner of 10th in Meridian. So come check us out, 1101 North Meridian. Yeah, man,  got any questions about growing no matter if you’re big or small, just come on in. We’ll be glad to chat with you.

 

Chip:  Leland, you brought up a really good point. And Matt, also to talk about yours about this hobbyist level is like, you know, now we look on four lights or six lights as a hobbyist level. But for years like, those guys were like, the dope growers.

 

Matt:  Oh, crushing it.

 

Chip:  Right? And that was how big you got. And so you wouldn’t, the power company or your neighbor wouldn’t come on and knock on your door, right? It didn’t smell so much that like, it caused a problem in the neighborhood. And the power company, if they were looking at your power’s, like “Oh, he likes to be cold, oh, he likes to be warm.” It wasn’t that much power difference, right? But those hobbyists, they were making a lot of money, right? And you know, they were able to like, have great lifestyles and go on, snowboard and surf trips and start families and businesses, and all the crazy things we’ve all seen growers do. But it also gave them all this economy to invest in these expensive products. But they got to do something every day, because it doesn’t take much to grow four lights, right? But you want to be involved, right? And you guys, hey, man, there’s somebody out there who’s lying to all your friends, telling them how hard you’re working, and you only got four lights, but you’re doing pretty well for yourself. It’s cool, we know your secret. 

 

Zach:  Making it sound like a full time job.

 

Chip:  And you’re making it sound like, “No, I gotta go work in the garden.” And it’s just [inaudible 21:23]. What pearl snaps are in this season? 

 

Matt:  [inaudible 21:30].

 

Chip:  But now, my point is it really gave people something to do. And what’s happened now is that the industry changed, and there’s plenty of ganja growing to keep yourself busy, right? And you can’t be screwing around like, every week with like, a complex different formula. And like, and be having employees involved with that type of stuff. You know, even if they’re great employees, people make mistakes. man.

 

Matt:  Also a lot of variables.

 

Chip:  Lots of variables. So previously, when all the growers were entertaining themselves with their fertilizer program, because they didn’t have anything else to do. Now, they get to grow way more weed and they don’t need to think about the fertilizer program.

 

Matt:  We all used to enjoy spending an hour and a half mixing up our reservoirs.

 

Chip:  Oh man the techniques I’ve seen people. I have great little side topic, let’s talk about some reservoir mixing techniques.

 

Matt:  Alright, I’ve got 200 gallon, open reservoirs on the ground where we just have mondi pumps mixed on them.

 

Chip:  Oh, yeah, yeah. That’s, that is a common way, man.

 

Matt:  Standard. 

 

Chip:  Yep, standard, standard mix. The, the no mix is my favorite.

 

Matt:  Oh, man.

 

Chip:  Right?

 

Matt:  Let it go stagnant.

 

Chip:  Fill your reservoir, mix it up once and then –

 

Matt:  Use it all.

 

Chip:  And don’t use it, and it begins to like, create bio funk, you know.

 

Matt:  Oh yeah, it gets funky. One of the barriers we’ve seen though is having a pump that pulls off the bottom, and then pushes the water with an airbrake back in the top. And those recirculating pretty constantly or at least several hours a day.

 

Chip:  There’s several lines out there who say don’t pump the water, because it’s biological life, and it’s going to make it grow, right? That’s not actually the case. Well, we’ll go back, we’re serious now is with your product you don’t have to worry about that. It’s a synthetic soluble salt product, right? If you have clean water going in, then you can just pump to mix the nutrients and not pumping water in for biological life to grow, right? 

 

Matt:  Oh, yeah. I mean, when one unintended consequence when people used to switch over to our fertilizer would shock their systems or clean their lines, they’d call us and be like, “Well, suddenly, there’s a bunch of this residue at the bottom of my tank that wasn’t there before.” And we’re like, “Well, it’s definitely not from the fertilizer, it’s soluble. And you know, you probably made it right.” And then we’d realize though, that it was because there was nothing to feed what used to be in their lines anymore, it was just sloshing out in the bottom of their tanks. And we’re like, “Alright, well shock your system and clean it and it’ll go away and it won’t happen again.”

 

Chip:  Right. Absolutely. You know, we’ve also got Jacob walk into the room, he is head of our commercial sales in Denver and throughout the nation. How’s it going, Jacob?

 

Jacob:  Doing good, doing good. How you guys doing?

 

Chip:  You’re on, you’re sharing mics right here with –

 

Jacob:  I’ll just lean into Leland’s chest here.

 

Chip:  Yeah. He talks so softly. Yeah, no, here, let me get, let me go [inaudible 24:58].

 

Matt:  That’s multiple decibels higher than Leland even from a distance.

 

Chip:  Absolutely. Just turn the mic towards you. There we go. Speak into the mic. Hey, Jacob. You know, we’ve had so many people switch over to Front Row. I mean, I don’t know if this is true, but I guarantee you, we’re one of the world’s largest vendors, right? Of product. Tell me why people switch over, Jacob.

 

Jacob:  Honestly, I would say probably the number one reason people switch over is because of you guys. You guys do a really good job of going out and giving customers the support that a lot of other companies don’t honestly, you know? There’s only a few select companies, I would say, especially nutrient companies that are actively on the ground. You can call them, you can ask a question , you know? A lot of people just kind of buy what’s being sold, you guys buy what works and people, you know, hear about that, they know about it, they hear about it from other growers. It’s more of like a word of mouth, you know what clearly does work, because other people are buying it because of the results they see. Yeah, and the other main reason for people switching over it, I mean, one would be the ease of use. I mean, simple three products, it’s really hard to mess up. You don’t have a bunch of people mixing and matching bottles, it’s also colored. And so you know, why would you ever put in blue twice, just wouldn’t happen. The cost, everyone’s trying to cut costs, but they don’t want to cut quality. You see, the quality still lives up to a lot of the other more expensive nutrient brands. And then just for employment, all of your employees that are at a basic entry level, they don’t really need to know all the intricacies of the product. Like I heard mentioned earlier, you can pre-weigh it out for every reservoir so you can have that control, when you just say, “Hey, put it in bag, A, B, C. Let it mix, move along with your day,” you know? Which I think is very valuable, especially as people scale up.

 

Chip:  Yeah, everybody like, like Ziploc and vacuum seal out some packs for their reservoir so their employees can handle it that way or..?

 

Matt:  Yeah. And one thing Jacob: brought up that’s super important is our customer service. Like I don’t think it could be understated as our team, they have real cultivation experience. Whether it’s years and years in their own, in their own gardens, or actual commercial facilities. And then the owners of the, of the company as well are commercial, commercial growers. And so any day of the week, you can call us and reach out and we’ll talk to you about your gardens, what’s going on in it, whether it’s fertilizer or not, IPM-related, you’re building systems, anything and everything. And we really just try to be there to support you increase the knowledge base and share what we’ve learned throughout the years.

 

Leland:  Like Matt said, we’re all growers ourselves. So I’ve been doing this every day for 10 to 12 years now, I grew up in greenhouses. My parents were [inaudible 27:11] growers. And yeah, the passion goes for the plant and what we’re doing and yeah. It’s just nice to wake up every day and be able to help everybody. You know, that’s what we live for, for sure. We’re all very, very happy with what we do. And we got your back 100%. It’s pretty much why we wanted to do this in the first place.

 

Chip: Yeah, you know, interesting, the customer service bleeds right over in to the ease of use, though, because you guys got some great like, b-charts.

 

Zach:  For me going, and going, going into that. But for us, Patrick and I that’s one thing that we really wanted to focus on, early on in our companies, was that the amount of customer service, it’s got to be unmatched out there in the industry. Like, not only on the store level, but the end user level, that’s where our main focus is. I mean, in reality, our main focus is making sure that the end user is getting the experience with the products that they deserve and they need, whether they buy it through the store or however they get it, it’s our responsibility to make sure that the end user has the best experience with the products.

 

Matt:  And part of the experience sometimes is the environment and a lot of other things that aren’t necessarily the product they’re buying. And so we’re trying to help them through that experience and make sure they get exactly what they expect.

 

Zach:  100%.

 

Jacob:  I’ve been to multiple grows with Leland on consultations, or just like, to give an overview of Front Row Ag, and he’s solved plenty of other problems right off the bat right  when he walked in. Not even trying to sell nutrients just like, you know, trying to actually help growers which is extremely valuable, especially.

 

Matt:  I’m sure Leland has that conversation regularly is, “Hey, you can use any fertilizer, really. But it’s, these are the things that you need to do right now that we’re seeing that we could be most impactful with and help you. And you know, Front Row is gonna help you get there as well. But here’s, here’s the thing. If we’re doing our jobs right, then the fertilizer’s a secondary conversation. Now that’s, that’s the goal is like, to not have to think about fertilizer anymore, and let’s see where else we can level up. And one of the advantages of being where we’re at is that we get to chat, it’s part of our job to chat with everybody else in the industry has got cool shit. So you know, we get to see the best LEDs, we get to see who makes the best soil shout out to Chip, and –

 

Chip:  Growers Soil, growerscoco.com. 

 

Matt:  And, yeah, we like to make sure that all of our friends who share the same kind of passion and vision that we do are, are all on the same team. And we’re all speaking the same language.

 

Zach:  You know, the technical support for us is, is the main key. We feel like we have one of the best products on the market. In order for that product to work properly, like Matt: said earlier, is that we have to have their proper environment. So one of the things that we’ve always focused on with the growers is being in these grows and in allowing the space, and being comfortable enough with our partners that we can point out the different forms of variables that they have that are causing adverse effects down the road, which is really important. That’s what we love to do, is we’re not ever trying to go into a grow and point out, you know, miscomings, or bad habits or whatever, but it’s the idea that if we can move past some of these small variables that are keeping them behind, the product’s gonna shine itself. So.

 

Chip:  Yeah, absolutely. There is a lot of emotion that goes into growing cannabis. And it’s always this like, dance. You have to play a little bit with people’s cultivation facilities, and maybe even their egos, because we all put a lot into what we do, and we’re proud of it. But the easy ones are when you go into a room, and you’re like, “Oh, well, you just got my soil, for instance, but I can see you have everything to adjust your environment, right. You’re just not doing it right. But hey, look up a VPD chart here, check this out, right? Follow this, right?” And like, you know, they change that, they use my soil, and they immediately do better, right? Now, it’s this whole combination of things that go on, but it’s like, what you guys bring to the table. Well, we all bring to the table, Jacob: brings to the table is like, it’s product support, right? We’re here to help you do whatever you’re doing better, right? You’re on, you got your own style. Everyone does, right? I’m sure you guys have people that use your nutrients not off the feed chart? Correct me, of course, right?

 

Zach:  That’s a, that’s a guideline anyways. It’s a, it’s a basic starting point anyways, right?

 

Matt:  A lot of time when people figured out something that works for them in terms of schedule, or strength, and we make that recommendation, I’ll just say, “Anything that has fertilizer in it, stop using it and use Front Row.” But coming to a similar EC or ppm, you know, start from there. And that might not be exactly what the feed chart always says either.

 

Chip:  Yeah, there’s a varying water quality throughout Oklahoma and the country for sure. So, you know, people have figured out, you know, ways to use fertilizers within their water quality limitations, right? And that’s one of the major things we see here in Oklahoma is a base, you know, a ppm of 400 all throughout the state. In some places, it’s 1200.

 

Matt:  Yeah, if people aren’t using RO, we do offer actually a hard water formulation.

 

Chip:  Yeah. Oh, absolutely. So, so many people in Oklahoma are using RO. I know, we’re all on it, we suggest people to get on. It helps up so much less, man, let’s talk about the RO formulation.

 

Matt:  Yeah, what about it?

 

Chip:  Yeah. Why should I mean, if I’m using RO, why should I use it?

 

Matt:  So yeah, there’s a, I guess there’s probably a misconception. And maybe a better way to explain why do we have a hard water formula, is out there in the world, one thing we help customers from a customer service standpoint is we take their water out of their well, the spicket, or even their RO system just to really verify it’s working and test it. And a lot of time in water, there’s ions or attributes of it that are really, really good, but forever and ever just like, walking into kind of a hydro store and buying one product for one solution, people have always been told that they have to use RO systems.

 

Chip:  And it makes zero.

 

Matt:  It makes zero. But there might be fertilizer or bicarbonates in the water that are unbelievably helpful. And then water out of a well or the ground also has good dissolved oxygen and good energy. Our RO filter is a sodium filter. So the moment you run that water through it, you strip all the energy out of it along with all the ions you just took out of it. So from there, you should condition the water, the RO water. Either circulate it to give it energy, use something to put energy back into it, and then also add dissolved oxygen back into that water. And then it’s good quality irrigation water. But RO water that’s not conditioned properly, time and time over, it can be worse than someone’s just general water.

 

Chip:  If you have these high ppms that we, people do in throughout Oklahoma and you’re not using RO, what’s a really good way to use your product? How, which one of these products of yours should I use, I use the hard water product?

 

Matt:  Well reach out to us first and the first thing we do is bottle your water up and then we we’ll tell you. We’ll say it’s either gonna be a combination of these products, or it’s all the hard water formulation or all the regular formulation.

 

Chip:  And people just call you guys up and ask this all the time?

 

Matt:  All day every day.

 

Chip:  Alright, alright everybody, put your joint down. And pull your phone out and I want you to like, log on to all of this information. Alright, let’s start with like, the best way to like, get in touch with you guys.

 

Leland:  Well, multiple ways. We have, you can go online and request it. You can call directly. You can find us on our Instagram pages. 

 

Chip:  What’s the,  let’s start with the Instagram. What’s the Instagram?

 

Zach:  It would be front row, so it’d be front underscore row underscore AG, on Instagram.

 

Chip:  And they can message you guys that way?

 

Zach:  You can get us there and then, in each territory, all of the team members have individual tags. So that they can also go there depending on which area you’re in. But initially, if you wanted to reach out direct, you can go right to the website, www.frontrow.com,  put your information in there and somebody can reach out pretty quick to you.

 

Matt:  But the Instagram and then this since [inaudible 35:14] are our distributor and partner and all that, they have, each of their handles are like, Soulstice or Farmer John, Soulstice Leland: or whatever. Leland:, what’s your handle?

 

Chip:  Soulstice.colorado.

 

Matt:  There you go.

 

Chip:  There you go. So, when people call up, when people message, they’re going to be talking to you guys, though?

 

Matt:  They talk to us.

 

Chip:  They talk to you, one of you three, may be somebody else, right?

 

Zach:  They’re talking directly to us, we don’t pass it on. Whether they’re asking questions about lights, or fertigation, or mediums or –

 

Matt: 18444206883.

 

Leland:  My bad. Sorry, that’s the call-in number. If you want to go on the website and go down to the customer service section and fill out an account, that’s always the easiest way. That’ll send an email straight to me, or one of my guys, or one of the rest of the team rather, sorry. And yeah, we’ll, we’ll definitely be reaching out ASAP.

 

Zach:  We are your guys. Team. 

 

Matt:  If you’re using RO water, it’s pretty straightforward. We recommend the regular formulation. And then we’ll talk to you about the, how to treat the RO and make sure you’re getting the most out of the money you’re spending on the, on the system. And process, if you’re going to try to use your well water, city water very quickly in the process, we have you bottle it up and we test it for you.

 

Chip:  That makes it great, man. And you know, this, this old school like, approach, you know, the vendors and the grow shops, we were all the original, quote unquote, “consultants.” And we were really product support people. But, but we were the people who were the front lines that helped people grow for years before there were consultants. And now so many – and I do have a consultant company, Greener Group Consulting. 

 

Matt:  You can check them out on Instagram.

 

Chip:  Yeah, yeah, yeah. I have so many consultants now. But you can really cut to the chase. Most farmers, they can call people like you guys, right? They can call Cultivate Colorado, Cultivate OKC and literally get all the product support that many consultants charge them for. And all they have to do is buy the products, they just buy the fertilizer, they just buy some lights or something. Or you don’t even have to do that at the grow store, you can just come in and ask some questions and we’d love to chat with you, right? And, and that’s the customer support, the technical support that we all started with, and that we’re offering to you all.

 

Zach:  And what’s good about that as well is the majority of us have been doing as long as we have, we have connections with all of the other companies, whether they’re the reps or the owners of these lighting companies or fertigation companies, we’re able to get the answers that are needed no matter what. But usually, I mean, you guys at the end, especially at your store’s level, you guys got the answers.

 

Chip:  Yeah, well, we see so many people come in. I mean, how many people we got, come in at the Denver stores there every week? Hundreds of people, commercial growers. 

 

Zach:  A thousand.

 

Chip:  Yeah, a week, hundreds for sure. And that’s not counting all the deliveries or all the conversations with the growers that we have all over the country. And our ability to hear what everybody’s doing and how everybody’s progressing, I mean, it’s this great like, experiment on our part. Because Jacob gets to sell all these people you know, your product. And then we end up talking to them they’re like, “Oh, dude, this is going great man. Oh, I love Michigan. Oh man, I Maryland. Oh, it’s great. Oh man, in New York’s great. I love it. Man, we’re down in Florida.” But you know and it’s awesome that we get to see people from all over the country like, use the product and hear all this feedback on how they do it. And the learning curve on that is incredible. And chances are we’ve seen a grow that’s been super successful just like yours, just like the one you’re in right now that maybe you’re having problems with, or that maybe you think you’re crushing at, or maybe you’re legitimately crushing at it. Like, we have seen people just like, destroy the yields and quality in the very same type of room that you’re growing in. So if you want to give us a call it at Cultivate Colorado, Cultivate OKC, cultivateokc.com, stop in the store. Man, we’d love to chat with you about your grow room and help you achieve the best you absolutely can.