fbpx
Navigating Marijuana Laws with Christian Sederberg

Navigating Marijuana Laws with Christian Sederberg

Times have changed. As the cannabis industry continues to grow, so does the need for cannabis related legal services, only now the focus is on keeping businesses compliant, not keeping them out of jail. The legal cannabis landscape is ever-shifting, which may leave cannabusiness owners holding the bag, so to speak.

Sudden changes in compliance and regulation can be overlooked or misinterpreted if reading legal jargon isn’t your thing. This is where the need for legal consultation in the cannabis industry arises. You can guarantee that the current compliance landscape is wrought with pitfalls.

You can also guarantee that if you are engaged in a business that deals with a federally illegal substance, you are going to need a lawyer who understands how to navigate through the complexities of the system. This has created an overwhelming demand for qualified legal professionals who not only understand the cannabis industry, but are on top of the ever-shifting stream of regulation.

Vicente Sederberg, The Marijuana Law Firm

One Denver based marijuana law firm specializing in cannabis services has already doubled in size and is looking to expand into California’s newly legalized market. Vicente Sederberg LLC, dubbed The Marijuana Law-Firm by Rolling Stonehas expanded into the former offices of the Marijuana Enforcement Division on Sherman Street.

The cannabis law firm’s expansion, however, won’t stop there. Sederberg is opening a satellite office in Los Angeles. California’s medical marijuana market rakes in more money than Colorado’s entire medical and recreational sales combined. With California recreational cannabis now legal, firms like Sederberg’s may find greater demand for their services outside of Colorado.

According to Brian Vicente of Vicente Sederberg, there are only around 40-50 attorneys in the US who specialize in cannabis with a few hundred that mix cannabis with more mainstream companies. “For years this was viewed as a real taboo area for lawyers to go into. But in the last year or so, the public has realized that marijuana reform is going to spread and spread, and as a result, attorneys are taking a closer look at this, “ Vicente stated to Marijuana Business Magazine. “There’s just going to be more work for attorneys in this space over time. I think we’ll see higher-caliber lawyers getting into this.”

The future needs of cannabis legal services

Cannabis businesses don’t only need lawyers to help them jump through regulatory hoops. As innovation continues, there is a distinct need for lawyers to assist with trademarking, patents and intellectual property. Now that companies have begun to patent cannabis plants and formulas to make them, there will be a virtually unlimited demand for lawyers on both sides of that fight. Another area that will show a spike in demand is that of mergers. As the industry grows, corporate buyouts and mergers will become common place as the industry consolidates. This opens up an entirely new field in the world of cannabis business law.

If you want to get insider industry information about marijuana law, compliance and Section 280E, then you need to listen to The Real Dirt podcast episode with Christian Sederberg of Vicente Sederberg, LLC.

Mary Jane Digitized: Is I Heart Jane the Amazon of Cannabis?

Mary Jane Digitized: Is I Heart Jane the Amazon of Cannabis?

There are currently a handful of websites and services that may give cannabis consumers live updated menus for dispensaries, operating hours, and even directions.

However a revolutionary new platform is changing the way cannabis lovers search for cannabis and interact with retailers.

Mary Jane, Digitized

I Heart Jane is like the Amazon of weed. When you go on Amazon to buy something, you know what you want; you search for it in the search bar, and it shows you how many sellers have that item, and the price for that item. I Heart Jane has applied this ease of search to cannabis.

Unlike other sites that just tell you about certain strains or where to find your closest dispensary, I Heart Jane connects the user with the dispensary directly from the comfort of a phone or laptop. It’s as simple as typing in what you want.

More than just strains and descriptions

Looking for a OG Kush or maybe something a little more exotic, like Do-si-Dos? Simply type it in the search bar, and I Heart Jane will show you every dispensary in your area that carries it. Not just that, Jane will show you the price difference from each dispensary so you can pick the best price.

With a couple more clicks, you can place a pick-up order with the dispensary of your choice, and they will hold your purchase for you until you arrive. If you live in California, I Heart Jane makes cannabis delivery services a breeze. Just search for what you want, Jane will show you which delivery services offer that product, and you can place an order within minutes.

 

Looking for recreational concentrates within a 5 mile radius? Jane has you covered.

A Boutique Business Booster

However while similar to Amazon in how it functions, I Heart Jane is much different in that it actively makes an effort to support small businesses. Since the cannabis industry is mainly built on small businesses, this makes I Heart Jane an incredibly consumer and business friendly service.

Instead of businesses having to create their own websites with ecommerce, they can simply use I Heart Jane as a mediator between themselves and the consumer, taking out all of the hassle of managing an online store. For a dispensary that is busy enough with daily customers and keeping the shelves stocked, I Heart Jane can be a game changer.

Next time you’re craving some dank bud you haven’t been able to find, search for it on I Heart Jane. And tune in to Socrates Rosenfeld, founder of I Heart Jane on The Real Dirt Podcast Season 2 Episode 4!

I Heart Jane: The Amazon of Cannabis

I Heart Jane: The Amazon of Cannabis

I Heart Jane is a revolutionary new cannabis marketplace where consumers can search for specific cannabis products and get local results within seconds. Whether it’s terpene hunting for the perfect taste or finding the best deal on that edible you want, I Heat Jane gives you control over what you want, and how much you want to pay. It’s a Mary Jane revolution.

“When the team and I are were looking at building this a couple years ago we were asking ourselves, how do we shop online for everything other than cannabis?”

One of Socrate’s teammates was in the process of looking for a new bike helmet on Amazon, when the idea struck. When we shop for everything online, we type it in a search bar and get dozens of results from different sellers, at different prices. Apply that same online shopping experience to cannabis, and you get I Heart Jane. Now, finding that sweet Mary Jane is as easy as a couple clicks.

“I’ve never run a brick and mortar dispensary, but I’ve worked in retail before and it’s tough.”

In order to make their online marketplace as easy to use for both consumers and dispensary owners, I Heart Jane makes an effort to make joining their marketplace as simple as possible. With their platform’s technology, dispensaries can update their menu daily or weekly, and Jane handles the rest.

I Heart Jane integrates in real time to the point of sale systems of cannabis businesses, giving them access to inventory and pricing, enabling the platform to act as a turnkey digital storefront that connects the products on their shelves with customers in real time looking for those products in their local area.

“How we explain it to our dispensary partners is, the hard part is getting the customer to know that you have that product.”

Dispensaries no longer need to worry about making sure their customers know every new strain they are dropping each week or what they have in stock. As long as they work with I Heart Jane, their products will always be up to date and available to anybody searching for them. As for how I Heart Jane helps the consumer, it’s as simple as searching for what you want.

Looking for that next-level craft cannabis? Simply type in the strain or product you are looking for, and Jane will show you every dispensary in the area that carries it. Have to wait until after work, but want to ensure it isn’t all gone before you can get there? You can set a specific pick-up time with the dispensary you choose and they will hold it for you until you arrive.

All it takes is one visit to I Heart Jane to see how simple it really is. What we are looking at with I Heart Jane is a revolutionary marketplace that will change the way we find and buy weed. It is Mary Jane, digitized. The Amazon of Weed.

Hear all about Socrate’s cannabis industry experience and entrepreneurial knowledge on this week’s episode of The Real Dirt Podcast!

 

 

Women in Cannabis

Women in Cannabis

The cannabis industry has been booming since it started, and an increasing number of women in cannabis is showing a promising trend for the future.

 

The legalized cannabis market has opened the door to an industry with a much stronger female presence compared to other industries, with more women in cannabis than many other industries.

Women in Cannabis

23% of executives across all US industries are female. In the cannabis industry, that number is a little bit higher, with recent statistics from 2017 showing 27% of executive positions in the cannabis industry are held by women. Additionally, women make up 42% of executive positions for ancillary services companies and 35% of medical dispensaries/recreational stores.

These numbers would suggest that the cannabis industry is more encouraging and accepting of female leaders and women in cannabis, yet the industry is still quite male-focused.

Re-imagining the Stoner

Take the stoner stereotype for example; the typical stoner was a young male who was lazy, sitting on the couch, like The Big Lebowski or Pineapple Express.

Now we all know that this stereotype is untrue for most of us, but the issue isn’t that the stereotype is that stoners are lazy, but that they are mostly men. Statistically, women consume just as much cannabis as men, with a survey from the Cannabis Consumers Coalition finding that 53% of women consume cannabis compared to only 42% of men.

This has led to products and groups created specifically aimed at female cannabis users and the women in cannabis.

A Brand New Marketplace

More feminine branded products like Canndescent are aimed at women who value design as much as they value good cannabis. AnnaBis is a female, odor-proof bag that women can store their cannabis in without having to worry about smell, while still staying fashionable.

With women holding more positions of power in the cannabis industry than any other US industry, we will see a whole new industry dynamic start to form. Other industries will hopefully learn the value of equal representation from men and women in positions of power, and the cannabis industry can act as a guide for inclusivity.

Tune into the new episode of The Real Dirt Podcast with Heather Moore from Earl’s in Leadville, as she discusses running her own grow and how she got into the cannabis industry as a woman.

Craft Cannabis: what is the ‘Craft’ difference?

Craft Cannabis: what is the ‘Craft’ difference?

Many people are exposed to cannabis in a very nonchalant way. They get passed a joint. The uninitiated may take two hits and pass and notice not much difference.

 

Every now and then, however, you will get passed a joint that gets you higher than a Georgia pine. This isn’t just the THC level. When cannabis smells overly aromatic, looks absolutely perfect like breakfast cereal, and sends your brain soaring through the atmosphere, you may have just experienced craft cannabis.

A new love for an old plant

Just like beer and liquor, cannabis can also be grown as a boutique crop. In the past 30 years due to its prohibited nature, cannabis has often been grown in the biggest and fastest way to produce as many grams per square foot. This has promoted really high yields and fast growing cannabis.

However something is lost in the commercialization of large-scale ganja.

Craft Cannabis

Craft cannabis is grown by artisans. They put all of their energy into the cannabis plant to grow perfect looking nuggets that smell and taste incredible. Yield and vigor may not even matter to them. This focus can bring the best out of even the most commercial weeds.

Compared to a large grow operation that produces cannabis en masse, craft cannabis is usually grown in small batches. Each individual plant in a batch gets close attention every step along the way, making it much less likely that a plant develops any sort of mold or disease.

Think about craft beer; microbrews, and slow-brewed coffee. These are all considered “craft” due to their small batch production and high attention to detail, giving way to much better flavors, aromas, and overall quality. Craft cannabis is no different.

Worth the effort?

Let’s not confuse the size of the cannabis operation or their technique to put them in a craft category. Cannabis can be grown on a large scale in this artesanal manner. It requires extra care, extra time and absolutely extra dollars.

Unfortunately, craft cannabis often doesn’t bring any higher price in the marketplace. It requires a certain marketing technique in order to bring a higher price. Think farm-direct or designer model.

So the next time you’re in the circle, and a whiff of blue smoke comes your way, hit the joint and roll the vapor across your palate. Then ask yourself, is this craft cannabis?

And don’t forget to tune in to the new episode of The Real Dirt, Monday February 26th. Chip sits down with Dave from Artizen Cannabis, a craft cannabis company based in Washington.

Cannabis Retailers Compete in Denver: Survival of the Fittest

Cannabis Retailers Compete in Denver: Survival of the Fittest

Colorado’s cannabis industry hasn’t fallen short of record breaking, even three years after the first recreational sale. In fact, the industry continues to grow, surpassing the previous revenue records each year.

In the month of March, Colorado hit another record for the highest amount of revenue collected from licensed cannabis retailers, according to the publicly available state sales tax data, at $131.7 million. The Colorado Department of Revenue announced that they collected a hefty $22.9 million in tax revenue during the month of March alone.

Denver, the state’s Capital, is the most populated city in Colorado, home to a whopping 5,540,545 people in the 2016 consensus, according to the U.S. Census Bureau. Naturally, this means that Denver has the highest concentration of cannabis retailers in the state, hosting roughly 400 of the 698 licensed businesses in Colorado.

Cannabis Retailers Compete

With such a large concentration of licensed cannabis retailers in the city, what does this mean for competition? For some of the larger brands, it doesn’t mean much. To smaller business owners, it is becoming much harder to compete with the established brands, and many owners find themselves selling their licensed businesses.

MJBizDaily interviewed the owner of cannabis dispensary 3D Cannabis Center, who went from worldwide media attention for the state’s first legal recreational sale in 2014, to selling her once widely recognized business for $2 million because of the fierce competition.

Many smaller “mom and pop” dispensaries have started to see a decline in sales, even though the state continually hits record high sales numbers. The smaller businesses are especially hurting with the rapid growth, as the prices for licensing, application fees, utilities and rent continue to rise.

colorado cannabis retailers compete for the best marijuana

Overcoming Obstacles

Another hurdle for competition among the industry is the limited advertising ability for cannabis brands due to the strict state laws. Alas, that has not hindered ads through outlets such as print magazines, radio stations and events, which target a large portion of the Denver population – millennials. Larger companies usually pay to have their brand front and center on a full page ad, or on the front cover of magazines, while smaller brands may only to be able to afford a quarter page ad, if any at all.

Some smaller companies may not have the supply or resources to be able to offer discount coupons, aimed at bringing in more business. You will often see larger brands offering product discounts such as 15% off for first time customers, making it extremely hard for smaller companies to compete if they cannot offer discounted products.

Many companies have now come up with a reward system for customers, marketing directly to their phones or email addresses. Businesses have to come up with extremely creative ways to market their products, because there is a good chance another competitor sits just a few blocks away.

Denver has seen so much growth in cannabis business that they have put a moratorium on new store fronts and cultivation centers, in hopes that they can slow down the competitive industry, and focus on responsible growth.

Social Share Buttons and Icons powered by Ultimatelysocial
error

Like The Real Dirt? Please spread the word :)