Jay-Z just became the latest celebrity to launch a pot business.
Shawn “Jay-Z” Carter — the billionaire rapper and global business mogul behind a multitude of successful companies including D’Usse cognac, streaming service Tidal and entertainment firm Roc Nation — can now add premium cannabis brand Monogram to his portfolio.
Monogram’s core collection rolled out Thursday. Retailing between $40 and $70, the products include several cannabis strains designated as light, medium and heavy — available in pre-rolled cigars and joints and tins of cannabis flower.
In a statement obtained by CNBC, Jay-Z said his vision for the brand is “cannabis redefined.”
“Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked,” he said. “I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. Monogram products are next level when it comes to quality and consistency and we’re just getting started.”
Jay-Z — who once famously referred to himself as a “business, man” not a “businessman” — joins a growing list of artists getting into the pot industry.